SaaS

  • Most Topular Stories

  • Information Technology: What Business Are You In?

    Latest blog entries
    24 Feb 2015 | 3:01 am
    Think Nike is in the athletic shoes and apparel business? Not on your life. “Nike sells shoes but it’s not in the shoe-selling business. It’s in the business of selling emotion and aspiration. Nike sells achievement, Nike sells perseverance and Nike sells Victory.“ (Brandstories.net) If you ask most IT people what business they're in, their answer will invariably focus on “technology”.  But are we actually in the technology business, or something more fundamental (like enabling business outcomes)? Read More
  • The Difference Between SaaS Marketing and other Marketing

    The SaaS Marketing Agency » SaaS Marketing Blog
    Alex Cohen
    26 Feb 2015 | 8:57 am
    SaaS solutions challenge the most experienced marketing professionals. While many of the strategies used to market software-as-a-service mirror those used in other forms of online (and offline) marketing, elements such as value proposition, target audience expectations, customer service, and information delivery are markedly different. These unique considerations require a unique marketing strategy for SaaS solutions. SaaS marketers must adopt a more comprehensive approach, considering how their image, sales cycle, customer service, and customer retention all impact their overall marketing…
  • Intacct Goes to Austin for the NTEN Nonprofit Technology Conference!

    Intacct's View from the Cloud
    26 Feb 2015 | 8:00 am
    Every year, the NTEN Nonprofit Technology Conference brings together over 2,100 nonprofit leaders, decision makers, and professionals looking to use technology more effectively to bring about change.The event is a great place for nonprofit industry peers to come together to share their expertise and experiences, resources, and best practices. Held in Austin, Texas from March 4th-6th, Intacct is thrilled to take part in this year’s event and host demos throughout the conference at booth #213!Attendees travel from all over the world to come to the NTC. Having such large attendance is…
  • CAC Strategy is the Key to Scaling your SaaS Company

    SaaS Growth Strategies
    Lincoln Murphy
    26 Feb 2015 | 12:49 am
    Starting a SaaS company and scaling a SaaS company are two very different things. The same is true for “scaling” a SaaS company in the very early days vs. scaling a SaaS company through the growth phase. And since every company is different and experiences those “phases” at different times in different ways, you have to be careful with blanket statements about what works and what doesn’t. Everything is situational, which is why when you read a post where the author says Customer Acquisition Costs (CAC) doesn’t matter, you need to understand the big picture.
  • The Future of Collaboration Software

    The NetDocs Blog
    27 Feb 2015 | 5:00 am
    Mikogo's new e-book on collaboration software includes industry experts and thought leaders chiming in on the value and impact that collaboration has on our work processes and how technology will affect collaboration efforts moving into the future. Don't miss it! Download it now
  • add this feed to my.Alltop

    Intacct's View from the Cloud

  • Intacct Goes to Austin for the NTEN Nonprofit Technology Conference!

    26 Feb 2015 | 8:00 am
    Every year, the NTEN Nonprofit Technology Conference brings together over 2,100 nonprofit leaders, decision makers, and professionals looking to use technology more effectively to bring about change.The event is a great place for nonprofit industry peers to come together to share their expertise and experiences, resources, and best practices. Held in Austin, Texas from March 4th-6th, Intacct is thrilled to take part in this year’s event and host demos throughout the conference at booth #213!Attendees travel from all over the world to come to the NTC. Having such large attendance is…
  • A Behind the Scenes Look at the Intacct Accountants Program

    25 Feb 2015 | 8:30 am
    Accounting firms have long since been part of Intacct’s core target market. Hundreds of accounting firms rely on Intacct to serve their clients successfully, including over 30 percent of the Top 100 firms. In recognition of this, in 2009, the AICPA and its subsidiary, CPA.com, named Intacct as its first and only preferred provider of financial applications.Intacct recently welcomed Kevin Cumley in September 2014 as the new director of the Intacct Accountants Program. A valuable asset since, Kevin plays a large role in helping Intacct continue its growth with accounting firms and further…
  • Best Practice Trends for Nonprofits: Automating Your Processes

    19 Feb 2015 | 10:51 am
    This is the final post in this series on nonprofit best practice trends. We’ve covered some key areas that you’ll want to make sure to consider as you plan and execute in the coming year. This week’s topic is automating your processes.As nonprofits, we focus on expanding programs and services, reducing costs, increasing return on mission, and strengthening donor loyalty – all of which is good stewardship. That’s really what automation of processes is all about: doing more and creating greater impact with less.We started this series talking about outcome measures. It’s pretty clear…
  • Sophy Lai of AWS Truepower shares the top must haves for a cloud solution

    11 Feb 2015 | 9:28 am
    I recently sat down with Sophy Lai, the CFO at AWS Truepower, LLC and an Intacct MVP. AWS Truepower is a long-time leader and innovator in renewable energy providing technical consulting, software, data, and advisory services for the wind and solar energy markets.AWS Truepower had been struggling with an outdated, on-premises accounting solution from Sage, when Sophy was tasked with upgrading the company to a modern, cloud-based financial system. After evaluating multiple solutions, AWS Truepower selected Intacct and today they are thriving.My conversation with Sophy covered the needs AWS…
  • Best Practice Trends for Nonprofits: Scaling for Growth and Impact

    2 Feb 2015 | 7:00 am
    In the last several years, demand for nonprofit services has greatly increased and often exceeds capacity. Nonprofits want to meet the needs of their constituency while increasing impact. The challenge comes in how to effectively scale for growth and impact. With the dynamic nature of the nonprofit environment, how are nonprofits adapting to meet the needs?We’re seeing more mergers between nonprofits as well as new partnerships and collaborations. Some of these partnerships are with social enterprise organizations, some with other nonprofits, and others with community entities. With…
  • add this feed to my.Alltop

    SaaS Growth Strategies

  • CAC Strategy is the Key to Scaling your SaaS Company

    Lincoln Murphy
    26 Feb 2015 | 12:49 am
    Starting a SaaS company and scaling a SaaS company are two very different things. The same is true for “scaling” a SaaS company in the very early days vs. scaling a SaaS company through the growth phase. And since every company is different and experiences those “phases” at different times in different ways, you have to be careful with blanket statements about what works and what doesn’t. Everything is situational, which is why when you read a post where the author says Customer Acquisition Costs (CAC) doesn’t matter, you need to understand the big picture.
  • Let Your Customers Write Your Marketing Copy

    Lincoln Murphy
    24 Feb 2015 | 6:00 pm
    I spend a lot of time talking to SaaS companies about how they should identify their Ideal Customers, understand how they operate, know what their Desired Outcome is, listen to what they say, etc. etc. Whether it’s a focus on acquiring new customers, working to engage prospects already in the pipeline or customers you’ve just acquired… or nurturing and growing your long-time customers, knowing how they operate and the words they use in those operations is critical. Well, a friend of mine took this idea of “listening to what your customers say” to the extreme…
  • Exposed! A Top-Secret “Enterprise Pricing” Growth Hack

    Lincoln Murphy
    22 Dec 2014 | 11:34 am
    When it comes to SaaS, you basically have two sales models: high-touch and self-service. Small, bootstrapped SaaS companies often like to go the low-touch, self-service way. Large, venture-backed startups often like to take the high-touch, Enterprise sales approach. And sometimes it’s the opposite of that. It depends. There are just so many different factors that come into play in making the decision about which model to use – not the least of which is who you’re selling to – that it’s simply beyond the scope of this article. While high-touch Enterprise SaaS…
  • The Only 3 Acceptable Pricing Page Discount Tactics

    Lincoln Murphy
    21 Dec 2014 | 3:33 pm
    I get this question from time to time: “Lincoln, is it okay to offer discounts right on your pricing page?” Short answer: No. The longer answer, with some nuanced yesses thrown in,  along with some tactics that you can employ, is below… First, if you haven’t read my article about optimizing your “Contact Us for Enterprise Pricing” process, read it to understand how I view Pricing Pages. Don’t want to read it? Fine… the short version is to look at your pricing page as the place to display your “retail” pricing and how to use that view to…
  • Engaging at Scale: The Secret to Automating Personal Emails

    Lincoln Murphy
    21 Dec 2014 | 12:32 am
    About a year ago I shared my super top-secret way to automate personal emails more effectively – called the “Customer Success bot” method – with the awesome folks on my mailing list. Since then, I’ve come up with several new uses for this framework that have proven to be incredibly effective ( I’ve shared those below) that go far beyond just the welcome email that started all of this. Now some people will wonder why I share these things publicly when they’re obviously incredibly valuable – and make no mistake, they are INCREDIBLY valuable…
 
  • add this feed to my.Alltop

    The NetDocs Blog

  • The Future of Collaboration Software

    27 Feb 2015 | 5:00 am
    Mikogo's new e-book on collaboration software includes industry experts and thought leaders chiming in on the value and impact that collaboration has on our work processes and how technology will affect collaboration efforts moving into the future. Don't miss it! Download it now
  • 5 Hidden Costs of On-Premises DMS

    26 Feb 2015 | 4:00 am
    Do you know the five common ‘invisible’ costs when it comes to running an on-premises DMS? These can be hefty and it’s vital to be aware of them and their impact on your operations and efficiency. Guest blogger and IT consultant Tony Brooks explains these hidden costs and why it is important to be aware of them.
  • LegalTech New York - On the Floor Video Interview with Bobby Tindel

    24 Feb 2015 | 9:15 am
    Bobby Tindel, VP of Service Delivery at NetDocuments, sat down for a quick interview as part of ALM's LegalTech News series. Bobby discusses topics and trends across the industry, and what he describes as a content management paradigm shift happening across the board.  NetDocuments is responding to the shift and increased momentum to the cloud with dramatic changes to the the company and technology, including key hires and the acquisition of Decisiv Email from Recommind. These developments continue to position the service as the leading solution for a modern document and email management…
  • 3 Keys to Successful Technology Integration

    23 Feb 2015 | 9:22 am
    We often speak of using technology in terms of adoption. But, this over-simplifies the experience to nothing more than purchasing a device and plugging it in. For example, how often do we hear of schools that boast of their use of technology by buying an iPad for every student, only to hear that the devices sit on the shelves all day? Rather than focus on technology adoption, we ought to work towards technology integration, which is a much more holistic paradigm. Integration is a way of thinking; it implies the development of a culture. It implies that the technology becomes an…
  • Industry Veteran Paul Wyatt Joins NetDocuments to Lead Sales Activities across the APAC Region on the Heels of Australian Datacentre Announcement and Decisiv Email Acquisition

    18 Feb 2015 | 11:00 am
    Sydney, Australia – February 19, 2015 - NetDocuments, the leader in cloud-based document and email management, announced today that Paul Wyatt has joined the company to lead sales and business development across the Australian and Asia Pacific regions. Mr. Wyatt brings 22 years’ experience to NetDocuments with a background in case and matter management solutions within the United Kingdom and Australian legal and corporate marketplace, including 10 years with LexisNexis in a variety of customer facing roles including Business Development Manager, UK Partner Channel Manager, and Senior…
  • add this feed to my.Alltop

    GetApp Learning Center

  • GetData Research: Why do people unsubscribe from email newsletters?

    Sancar Sahin
    26 Feb 2015 | 12:33 am
    Newsletter unsubscribes are a huge problem for any business that wants to engage their customers. We all report on open, click and unsubscribe rates but we rarely agree on the reasons users break up with us. Key research findings:   Receiving too many emails is the #1 reason people choose to unsubscribe Subscribers are unlikely to give ‘spammy’ emails a chance Quantity of content is not an issue, as long as it’s relevant  According to our latest research, receiving too many emails is the number one reason people decide to unsubscribe from an email newsletter, more…
  • Email marketing: they’re just not that into you

    Suzie Blaszkiewicz
    25 Feb 2015 | 8:39 am
    Email marketing is a tough nut to crack– one misstep, and users will be hitting the unsubscribe button quicker than you can say “newsletter”. It’s not really a matter of keeping subscribers; the analytical tools available in email marketing apps like Mailchimp or Pinpointe give you statistics about open rates and click throughs which can show that, despite having a large number of subscribers, your users aren’t actually interacting with your content. At this point, it’s probably safe to admit something glaringly obvious: they’re just not that into you. Whether it’s the…
  • GetData Survey #1: Top 10 factors considered by small businesses when choosing cloud apps

    Sancar Sahin
    24 Feb 2015 | 1:01 am
    As a small or medium-sized business, choosing cloud software– whether it’s to manage your client portfolio, keep up-to-date with your HR processes or to keep your finances in check– can be a time-consuming and, to many, a daunting process. There is no ‘one size fits all’ when it comes to choosing cloud business apps but we can learn something from those who have already experienced the integration of new apps into their business. As part of GetApp’s independent research, GetData, we asked 1,000 US-based small and medium-sized business owners what they look for…
  • GetCast 10: Why awesome customer service means more business

    Jimmy Flores
    23 Feb 2015 | 2:22 am
    In this GetCast we catch up with Brandon Dierickx, director of Ascent Real Estate Solutions, who reveals how Zengine helped grow his business. Brandon’s business is dedicated to helping people with numerous properties navigate and comply with local laws, functioning as a complete property manager for his clients. Ascent’s information, employee, and field worker management system is crucial. When Brandon was shopping around he discovered Zengine, which has become an integral part of his business. So much so that he’s joining us on this show to share with us the story of his…
  • GetCast 9: Interview with Rick Chapman, author of the SaaS Entrepreneur book

    Jimmy Flores
    17 Feb 2015 | 7:02 am
    You don’t often find someone with over 12 years of experience in the SaaS industry. Rick Chapman is a SaaS expert who has been there from the dot-com bust to today’s world of hyper appification. Rick joined us on this episode of the GetCast to talk about the evolution of SaaS, sharing his predictions about the future of the industry, and offering insider tips to anyone looking to build applications to serve the coveted ‘Generation X’ market. We also talked about some of the apps that Rick has used over the years while working with large teams. You’ll definitely want to listen to the…
  • add this feed to my.Alltop

    For Entrepreneurs Blog

  • Bridge Group 2015 SaaS Inside Sales Survey Report

    David Skok
    10 Feb 2015 | 5:00 am
    Survey results from 342 B2B SaaS companies on key inside sales metrics including group structure, ramp and retention, quota and compensation, activity & technology and leadership. Intro The SaaS model has become mainstream, and is everywhere. Gone are the early fears of data privacy and security, and now even late adopters are using SaaS for […]
  • Sales Predictability Through Data, Science, and a little bit of Glengarry Glen Ross (The ABC’s of selling)…

    Tim Bertrand
    1 Feb 2015 | 11:28 am
    The following is a guest post by Tim Bertrand. I have the pleasure of knowing Tim since the late 1990’s when we worked together at my last startup. Tim now heads up world wide sales and field operations at Acquia, an Enterprise class cloud computing company founded by the creator of Drupal, Dries Buytaert. In this […]
  • Consumerization of the Enterprise – Phase 2

    David Skok
    3 Dec 2014 | 5:00 am
    Consumer VCs like to make light of the Founders Fund mantra ‘We wanted flying cars, instead we got 140 characters.’ For those of us working in the enterprise, it’s actually the reverse, “They promised us 140 characters, instead we got Workday.” Since 2010, SaaS applications were supposed to “consumerize”, but as anyone who has used […]
  • 2014-15 Bridge Group SaaS Inside Sales Research Survey

    David Skok
    13 Nov 2014 | 5:04 pm
    The Bridge Group is known for publishing insightful studies that aid SaaS Sales & Marketing leaders to build and optimize their inside sales strategies. They are working on the 5th round of their SaaS inside sales research and would like our help completing a 6-7 minute survey. Your answers will remain anonymous, and in return […]
  • 2014 Pacific Crest Saas Survey- Part 2

    David Skok
    22 Oct 2014 | 1:30 am
    Last week I shared the results from Part 1 of our survey  in which 300+ SaaS companies shared data on their growth and go-to-market strategies. This week we dive into the results from Part 2 of the survey where we compare application delivery methods, operational costs and gross margins, contract terms, churn rates, capital requirements and accounting […]
 
  • add this feed to my.Alltop

    Ticket Tailor Blog

  • Inspiration For Event Organisers In March

    Sarah Bennett
    25 Feb 2015 | 4:14 am
    With March comes spring. The season of blooming flowers, regrowth and hopefully warmer weather. As an event organiser, why not choose March as the month when you try something new. Here are our handy hints on how you can get inspired this March. March’s birthstone, Aquamarine, symbolises courage. Why not take the bull by the horns, get out of your comfort zone and try something completely different: Embrace new technology. Whether it’s kick-starting your social media or making an interactive promotional video, think of ways you can integrate new technology into your event,…
  • New and improved control panel

    Jonny White
    23 Feb 2015 | 4:11 am
    Over the past two months we have been working hard on refreshing our control panel and we are excited to be launching those changes today. There’s loads of new benefits to the new control panel including: Better ticket customisation We have introduced a text editor for your e-tickets that allows you to style fonts, insert images, links and customer placeholders so you can change everything without touching any HTML code. There’s still an option to edit the code if you are so inclined. QR codes now appear on tickets We’ve introduced QR codes to tickets which should scan quicker when…
  • 5 Ways to Sell More Tickets Using Social Media

    Sarah Bennett
    13 Feb 2015 | 3:47 am
    Do you struggle to promote your events on social media? Whether it’s a conference, comedy night or festival, social media can be a powerful marketing tool. Whether your event is for 50 or 50,000 people, here are 5 effective ways to promote your event on social media: 1.Start Marketing from Day One. Marketing your event can’t be an afterthought. You need to fly out of the blocks with a plan. Your event is competing for the attention and money of your potential attendees. Make them notice you (and buy tickets) from early doors. You need a strong brand and identity for your event.
  • How To Personalise Your Event

    Sarah Bennett
    28 Jan 2015 | 6:53 am
    As an events professional, you want to give your attendees the best possible experience. It’s not always that simple though is it? Despite your best efforts, are you getting less than positive feedback? Are you struggling to sell enough tickets? Learn how to truly personalise your event and blow your attendees away,every time. No need for crystal balls. If you’ve held a similar event before, what feedback did you get? Analyse your existing data and plan from it. What is the main demographic of your attendees? Is what you have planned suitable? Every attendee will have a particular…
  • Inspiration For Event Organisers In February

    Sarah Bennett
    21 Jan 2015 | 8:13 am
    It’s almost February, the shortest month. Winter’s still got its icy grip on us and we’re not quite into the Spring/Summer events’ rush. Use February as the month that you get organised for the year ahead. If you’re an event organiser, here are our handy hints on how you can get inspired in February. If you lived in Ancient Rome, you’d know that February or “Februarius” is the month of purification. Take heed from the Romans and use this month to clear-out and refresh: Revamp your social media: Plan a strategy, ditch what isn’t working and…
  • add this feed to my.Alltop

    Totango Blog

  • Nominate your Customer Success Heroes!

    Amanda Saunders
    26 Feb 2015 | 10:39 am
    Just because the Oscars are done, doesn’t mean award season is over. We’ve just opened up nominations for the 2nd Annual Customer Success Hero Awards for both individuals and teams! The Customer Success Hero Awards are industry awards that recognize individuals and teams who go above and beyond. They are given out annually at the Customer Success Summit, which will take place March 23-24 in San Francisco. If you’re not already signed up for this event be sure to register now! Individual awards: Customer Success is an integral part of many organizations but often their efforts go…
  • Customer Retention Cost: A New Metric for the Boardroom

    Kaiser Mulla-Feroze
    23 Feb 2015 | 3:37 pm
    We’re well into the second decade of the SaaS industry. We’ve seen some phenomenal successes in the public markets with stalwarts like Salesforce.com, the next wave of SaaS companies including NetSuite and Workday, and more recent IPOs such as Box. However, there continue to be vigorous debates about the health of these businesses and what’s the right way to interpret their financials. Remember the strong reactions after Box filed its S-1 last year? Bessemer’s 6 C’s of Cloud Finance, Scale Venture’s Magic Number, and David Skok’s insightful blogs on SaaS metrics have all been…
  • Top 5 Reasons Marketers Should Attend a Customer Success Conference

    Amanda Saunders
    17 Feb 2015 | 1:54 pm
    Written by Anne Janzer, Author of Subscription Marketing. As we approach the spring conference season, every marketer’s mailbox is filled with invitations to conferences and events. So many conferences, so little time! Should you sign up for conferences on social media marketing? Digital marketing? B2B marketing? How about a conference that doesn’t even have marketing in its name? I’m attending the Customer Success Summit on March 23-24 – and I won’t be the only marketer there. Why attend a customer success event, rather than learning the latest in search engine optimization or…
  • Building an Early Warning System

    Amanda Saunders
    9 Feb 2015 | 7:03 am
    Many of the companies we talk to today all have the same challenge, they are sick and tired of fire fighting their customer accounts. Fire fighting happens when you don’t have visibility into what is going on in your customer portfolio so you are constantly putting out fires, especially around renewal time. To move away out of this pattern, we suggest organizations put in place an Early Warning System which enables their customer success team focus on proactive customer retention. With this system, alerts are generated about any customer who requires attention – be it a customer…
  • Inspiration for a Customer Centric Org

    Amanda Saunders
    4 Feb 2015 | 9:57 am
    It is becoming more and more accepted that customer success has to be more than just a function, it needs to be a company wide mantra. Putting customers first is now a core tenant of almost any SaaS or subscription business today. Now while many of us know that we should be focusing on ensuring customer delight, it’s sometimes a little hard to remember it every minute of every day. So for those of us who need a little inspiration, here are some great quotes that were put together by our friends at Salesforce to remind you why the customer needs to be the star of your business.
  • add this feed to my.Alltop

    Pierre Lechelle

  • 8 Ways to Acquire Customers at a Lower Cost

    Pierre Lechelle
    23 Feb 2015 | 12:39 pm
    Acquiring customers is crucial for every business. Without customer, there is no possible business. I don’t know of any business that can operate without customer. Besides customer, the money you spend on acquiring them is equally important. The lower is your CAC, the better. If you spend more on customer acquisition than you can make […] Cet article 8 Ways to Acquire Customers at a Lower Cost est apparu en premier sur Pierre Lechelle.
  • How to Take Data-Driven Decisions for Startups & Marketers

    Pierre Lechelle
    26 Jan 2015 | 2:44 am
    Have you ever taken the wrong business decision? I guess you just answered yes. Never make this mistake again and include data in your decision-making process. Data is everywhere, and collecting it is becoming easier everyday. Startups & Marketers need to look at their metrics in order to take the right decision at the right […] Cet article How to Take Data-Driven Decisions for Startups & Marketers est apparu en premier sur Pierre Lechelle.
  • You probably have inaccurate Traffic Sources in your Analytics. Discover why.

    Pierre Lechelle
    29 Dec 2014 | 8:30 am
    A few days ago, my last article was featured on GrowthHackers.com. It generated valuable traffic and helped promote the article. Several days later, I logged into Google Analytics for a routine check. I couldn’t see any referral traffic from GH.com, although it was clear that the traffic came from there. Why didn’t Google Analytics track the referrals and […] Cet article You probably have inaccurate Traffic Sources in your Analytics. Discover why. est apparu en premier sur Pierre Lechelle.
  • 10 Trends for Startup Marketing in 2015

    Pierre Lechelle
    17 Dec 2014 | 6:49 am
    Marketing is evolving very quickly. Marketers need to evolve as well. Your competitors will and if you don’t, they’ll beat you. And you don’t want that. 2015 is going to see a lot of improvements in terms of Marketing. Following these trends will help you to stay on top of your marketing and develop your sales […] Cet article 10 Trends for Startup Marketing in 2015 est apparu en premier sur Pierre Lechelle.
  • Startups: should you focus on SEO?

    Pierre Lechelle
    30 Oct 2014 | 4:56 am
    One of the main mis-conception about SEO and Content Marketing is the necessary time required to generate results. Creating and implementing a SEO strategy takes plenty of time. You might not see result in the first few months. Some people might not even see results in the first year. So what about using SEO as […] Cet article Startups: should you focus on SEO? est apparu en premier sur Pierre Lechelle.
 
  • add this feed to my.Alltop

    Classic informatics

  • Outsourcing Agile Development – Make it work!

    Classic
    10 Feb 2015 | 5:19 am
    The web has changed over the past few years – the amount of things we can now do online, as well as the way we construct our day-to-day lives around the web and communication, has meant that different software development techniques in the digital sphere have risen to prominence in recent years. In this article, we’ll explore a blend of two different types of development techniques – Outsourcing along with Agile Development Where does outsourcing agile development fit in for me? A distributed environment, one where not all work is completed in the same space, has become commonplace…
  • What Makes Agile Methodology Ideal for Product Development

    Classic
    4 Feb 2015 | 11:37 pm
    Everyone seems to be excited and talking about Agile product development these days. Let’s see why. Getting a product to market is more challenging and competitive than ever before. Adaptability is crucial, and many traditional product development methods overlook the importance of that flexibility. It’s not that traditional development methods are inherently bad – they simply lack in the necessary flexibility to be effective. The primary objectives of product development are to reduce time to market, increase product quality, and save money, all while delivering a product that…
  • Top Front-end Development Predictions for 2015

    Classic
    14 Jan 2015 | 11:10 pm
    As a fast growing web development company, we feel the world of front end web development changes quickly – new tastes and fashions often guide the changes, but the world of tech also plays a part. New coding languages and platforms for developers shift the way we work with the front end of a website, and it’s important each year to be aware of the development and trends we’re likely to see evolving over the next 12 months. In this post we’ll look at the top front-end development predictions for 2015 – from the evolution of Responsive Design to new JavaScript Frameworks,…
  • An in-Depth Look at Magento Mobile Solutions

    Classic
    6 Jan 2015 | 10:52 pm
    The use of mobile apps and mobile websites on portable devices, from smartphones to tablets, is on the rise. In tandem is the tremendous growth of mobile commerce, often referred to as mCommerce. Many retailers recognise the enormous economic opportunity online, but are without an appropriate strategy to capture a significant portion of those mCommerce transactions. Fortunately, eCommerce industry leader Magento now offers a number of mobile solutions. With the help of a trusted and capable eCommerce Development partner, along with some amazing plug-ins and tools out there, it is now easy…
  • How To Effectively Outsource SaaS Product Development

    Classic
    5 Jan 2015 | 6:58 am
    Outsourcing product development projects most often results in an effectively executed project. This is especially true when it comes to developing software as a service (SaaS) solutions, which can present a unique and compelling list of challenges. Fortunately, outsourcing SaaS product development has never made more economical sense. Outsourcing multiple different types of projects has grown on a significant scale in recent history, and SaaS product development is a prime example. Through this post, we will explore what makes SaaS development different, the necessary ingredients for…
  • add this feed to my.Alltop

    The SaaS Marketing Agency » SaaS Marketing Blog

  • The Difference Between SaaS Marketing and other Marketing

    Alex Cohen
    26 Feb 2015 | 8:57 am
    SaaS solutions challenge the most experienced marketing professionals. While many of the strategies used to market software-as-a-service mirror those used in other forms of online (and offline) marketing, elements such as value proposition, target audience expectations, customer service, and information delivery are markedly different. These unique considerations require a unique marketing strategy for SaaS solutions. SaaS marketers must adopt a more comprehensive approach, considering how their image, sales cycle, customer service, and customer retention all impact their overall marketing…
  • How can you write content about my industry when you don’t know my industry?

    Alex Cohen
    26 Feb 2015 | 6:18 am
    If we had a pound for every time we’d been asked that question…. Nobody knows your business better than those that work within it. So nobody is better suited for writing great content on its behalf, right? Not necessarily… Knowing a subject matter is one thing. Knowing how to relay that subject matter in a way that’s both informative and engaging to a target audience is another thing entirely. It requires a specific skillset that’s developed, honed and refined with years of practice. Enter the content marketers: a team of highly experienced copywriters that combine years of…
  • So what do all those SaaS acronyms mean?

    Alex Cohen
    23 Feb 2015 | 5:32 am
    In the world of SaaS marketing we’re often inundated with acronyms, heck, even the industry (SaaS) is an acronym. Listed below are some common SaaS acronyms, with definitions: LTV: Lifetime Value: The total (or average) amount a customer will spend over time on your product MRR: Monthly Recurring Revenue: The total monthly subscriber revenue your business has from all subscribers ARR: Monthly Recurring Revenue: The total annual subscriber revenue your business has from all subscribers CPA or CAC: Cost per acquisition or Customer Acquisition Cost: The average cost of getting one new…
  • How to select the right marketing agency for your SaaS business

    Alex Cohen
    13 Jan 2015 | 8:29 am
    It’s a big choice We all need to make choices about the suppliers we source services from for our businesses. Perhaps one of the most important choices you need to make is selecting the right marketing agency. For many SaaS businesses, marketing services are pivotal to plans for growth and continuing success. Marketing isn’t just another service. It is often a meeting of minds. You need to look at marketing as you would any other professional service. It’s valuable; a good marketing agency is as essential as a good legal firm. Here is a process that helps to select a…
  • Golden goose or marketing turkey: 8 marketing predictions for SaaS businesses in 2015

    Alex Cohen
    26 Nov 2014 | 8:59 am
    Prediction time again SaaS is a fairly unique business model. Frequently, there are no boxes or bricks. SaaS businesses can just exist in the virtual world, digitally enabled in practically every aspect. This means they need to be as sharp (if not sharper) than anyone else when it comes to digital marketing. As the end of the year rolls into sight, many SaaS vendors will be wondering what the next 12 months holds. Here we help interpret how some of the marketing trends we’ve seen develop over recent times may play out next year. 1. Demand for ROI SaaS businesses rely on leads generated in…
  • add this feed to my.Alltop

    Latest blog entries

  • Information Technology: What Business Are You In?

    24 Feb 2015 | 3:01 am
    Think Nike is in the athletic shoes and apparel business? Not on your life. “Nike sells shoes but it’s not in the shoe-selling business. It’s in the business of selling emotion and aspiration. Nike sells achievement, Nike sells perseverance and Nike sells Victory.“ (Brandstories.net) If you ask most IT people what business they're in, their answer will invariably focus on “technology”.  But are we actually in the technology business, or something more fundamental (like enabling business outcomes)? Read More
  • 10 Best Practice Tips for IT Transformation

    18 Feb 2015 | 3:59 am
    We talk a lot about transformation in IT. That the changing IT landscape is causing us to evaluate and ultimately adopt new technologies. Or at the other end of the spectrum, that business transformation is driving the need for new, and more, IT services to support new business and new business models. 2014 was definitely a year filled with “digital business” talk, with the associated opportunity (for either glory or failure) available to corporate IT organizations. At a high level, most corporate IT organizations are up-to-speed with the need for both IT transformation per se, and that…
  • Pearls of ITSM Wisdom from SysAid’s Competitors

    12 Feb 2015 | 6:07 am
    There’s no law that says different IT service management (ITSM) solution vendors can’t play well together. In fact some of my favorite people work for the competition, or used to. Last year I spoke with some lovely ITSM people, gainfully employed by SysAid’s competitors: Patrick Bolger of Hornbill – this was actually in December 2013 but Pat always is early, and first, to the bar. John Clark of Microsoft Ashok Srivastava of Kovair Stephen Mann of ServiceNow – well he was there when I spoke with him. Arvind Parthiban of ManageEngine – and again he was there when I spoke with him.
  • Defining Metrics for the Service Desk

    3 Feb 2015 | 12:38 am
    I have written a number of blogs about metrics and Key Performance Indicators (KPIs) recently, each focussing on a different area of IT service management. These blogs were very popular — this is clearly an area where lots of people are looking for help. Here are some links in case you’ve missed any of them. Defining metrics for change management Defining metrics for problem management Defining metrics for incident management How to make sure your KPIs are balanced One response I got to the earlier blogs was “What about the service desk?” so here are my thoughts on how you could set…
  • ITSM Basics: A Simple Introduction to Incident Management

    27 Jan 2015 | 1:29 am
    Don’t tell anyone but for some reason I can post to the SysAid blog now... and to start I want to provide a simple introduction to incident management. Humble is what I do best. Oh, and I’d better be on my best behavior. So I’ll quickly cover: What incident management is Major incidents and service requests The objectives of incident management The “incident lifecycle” The benefits of incident management If you read my blog, then you know I refer to ITIL quite a bit (you might think too much) but you can quite easily use your own self-created process and activities or look to…
 
Log in