SaaS

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  • Introducing the New Intacct Website!

    Intacct's View from the Cloud
    21 Aug 2014 | 3:08 pm
    Sometimes change can irk people, throw one out of their comfort zone, or allow uncertainty to seep in. Here at Intacct though, we embrace change and that’s a great thing because there have been a lot of changes taking place at Intacct!If you haven’t heard, we’re moving to a new building over at Riverpark II, hiring more people than ever before, and ramping up for our highly anticipated 2014 Advantage conference in Orlando, November 9th-13th. But why let the excitement stop there?Today, Intacct announced the launch of a new and improved corporate site. This update allowed us to refresh…
  • 10 Growth Hacking Lessons from Dodgeball

    SaaS Growth Strategies
    Lincoln Murphy
    14 Aug 2014 | 12:21 am
    I hit Nick Mehta, CEO of Gainsight, right in the gut. And then I took a hard shot to the chest by Gainsight’s New Business director. Working in a startup is rough, lemme tell ya. As Nick and I stood on the sidelines during this company outing – battered, exhausted and laughing – watching the remaining players trying mercilessly to eliminate each other (and have fun at the same time), Nick turned to me and said: “You should write a blog post on what Dodgeball can teach us about Growth Hacking.” So, looking for any excuse to rest – this wasn’t just…
  • Workshare Tightens Partnership with NetDocuments

    The NetDocs Blog
    Marriott
    20 Aug 2014 | 9:46 am
    Workshare today announced a strategic integration with cloud-based email and document management system (DMS) NetDocuments, to simplify user collaboration and provide greater data control for legal firms. The partnership will enable legal professionals to easily and securely compare, share, and collaborate on files stored in NetDocuments from one simple application, Workshare Professional 9. Professional 9 adds a layer of collaboration features providing NetDocuments’ customers with enhanced review and comparison capabilities, as well as full reporting and auditing for documents worked on…
  • Critical Chain Project Management. No More Padded Cells!

    GetApp Learning Center
    Hadley Jones
    21 Aug 2014 | 11:13 am
    Ever since the first project manager experimented with a spreadsheet, people have been padding task estimates with “safety margins.” In the world of critical paths and PERT charts, it’s understandable. The order of the tasks is what counts and rigid scheduling is what keeps things in order. Or at least, that’s the theory. However, from this point of view, time can’t be saved if one task finishes early. That extra time is unavailable for use elsewhere. Critical Chain Project Management (so that’s CCPM with ‘Chain’ instead of ‘Path’) turns this situation around. It…
  • Roundup Of 3D Printing Market Forecasts And Estimates, 2014

    A Passion for Research
    Louis Columbus
    18 Aug 2014 | 10:49 am
    3D printing’s potential to revolutionize manufacturing is quickly becoming a reality. From relatively simple make-to-stock to complex, engineer-to-order production strategies in aerospace, defense, discrete and industrial production, 3D printing technologies are redefining the manufacturing value chain.  Investors including venture capitalists, wealth management firms and nearly every market research firm covering high technology has published 3D printing forecasts or market estimates. A summarized list of 3D printing market forecasts and estimates is provided below: Canalys predicts…
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    Intacct's View from the Cloud

  • Introducing the New Intacct Website!

    21 Aug 2014 | 3:08 pm
    Sometimes change can irk people, throw one out of their comfort zone, or allow uncertainty to seep in. Here at Intacct though, we embrace change and that’s a great thing because there have been a lot of changes taking place at Intacct!If you haven’t heard, we’re moving to a new building over at Riverpark II, hiring more people than ever before, and ramping up for our highly anticipated 2014 Advantage conference in Orlando, November 9th-13th. But why let the excitement stop there?Today, Intacct announced the launch of a new and improved corporate site. This update allowed us to refresh…
  • Application Suites vs. Best-of-Breed Cloud Solutions

    19 Aug 2014 | 7:00 am
    For CFO's, controllers, and other finance leaders, suite solutions versus best-in-class software is a well-established and long-running parley. Many leading organizations are left to wonder whether they would be most successful choosing a suite of products from a single vendor, or using a combination of best-in-class products from several industry leaders.At Intacct, our choice is clear – gone are the days where CFO’s and business owners are able to meet all of their needs with one single software publisher. Intacct’s best-in-class philosophy allows for easy integrations, freedom of…
  • Managing Professional Services Complexities

    18 Aug 2014 | 8:00 am
    Professional services businesses consistently strive to deliver client value and ensure project profitability. This drives a need for real-time visibility into project status, margins, and cost management. The ability to seamlessly combine financial information and project information in one system, ensure total transparency into the business, improve operational efficiencies, and increase finance department productivity is a must for successful professional services businesses.Professional services organizations are increasingly looking to leverage best-in-class cloud accounting software -…
  • Streamlining Revenue Recognition and Billing

    14 Aug 2014 | 12:20 pm
    As a software company, Intacct understands the issues that finance organizations grapple with every day—from complex, evolving software revenue recognition guidelines, and a disconnected quote-to-cash process, to complex subscription billing and renewals management challenges.For businesses that invoice clients quarterly, annually, or anytime in between, it can be very difficult to keep track of each account with multiple Excel spreadsheets often involved in order to track and recognize revenue. According to Alan Taylor, chief financial officer of Adaptive Computing, by using…
  • Industry Insights - A Conversation with Nik Puni

    1 Aug 2014 | 12:11 pm
    Intacct is very proud of the partners we’ve teamed up with to help our customers extend their success in the cloud - many Intacct Partners have deep expertise in specific industries, or complementary business solutions to help users gain even greater value from Intacct.I recently sat down with Nik Puni, President of Sererra, an Intacct partner. Nik has over 15 years of software development, project management and systems integration expertise along with a proven track record of ERP implementations. He is a certified consultant for a number of ERP and CRM applications including Intacct…
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    SaaS Growth Strategies

  • 10 Growth Hacking Lessons from Dodgeball

    Lincoln Murphy
    14 Aug 2014 | 12:21 am
    I hit Nick Mehta, CEO of Gainsight, right in the gut. And then I took a hard shot to the chest by Gainsight’s New Business director. Working in a startup is rough, lemme tell ya. As Nick and I stood on the sidelines during this company outing – battered, exhausted and laughing – watching the remaining players trying mercilessly to eliminate each other (and have fun at the same time), Nick turned to me and said: “You should write a blog post on what Dodgeball can teach us about Growth Hacking.” So, looking for any excuse to rest – this wasn’t just…
  • Save your Free Trial from the Bots

    Lincoln Murphy
    27 Jul 2014 | 1:15 am
    At the Black Hat conference in Las Vegas, a security research duo showed how they built a cryptocurrency-mining botnet by leveraging cloud platform services – like Amazon Web Services, Heroku, or Google App Engine - using only Free Trials and Freemium accounts [PDF]. Cue the overly-dramatic sky-is-falling music as we mourn the demise of SaaS Free Trials and Freemium (remember, it pays to be clear on the various uses of “Free”). I know a lot of entrepreneurs, founders, executives, and product marketers at SaaS and Cloud companies will read that Wired article and say to me…
  • SaaS Free Trial Extension Requests are a Bad Sign

    Lincoln Murphy
    14 Jul 2014 | 11:54 pm
    I got this question about SaaS Free Trial Extension requests and I thought I’d answer it here, for all to see. “Lincoln, that was a great guest post by Steli Efti from Close.io on sales mistakes that lead to churn. I was reading Steli’s blog and found a recent post where he says “short trials + liberal extensions” is the way to go. While you haven’t covered this directly (unless I missed it), it struck me as something you’d likely have an opinion on. I’m confused… who’s right?” I’m right, obviously. [End of Article] No,…
  • The Best SaaS Free Trial Length

    Lincoln Murphy
    13 Jul 2014 | 3:25 pm
    Here’s a secret no one talks about: SaaS Free Trial Length is a Marketing Gimmick. There isn’t a best SaaS Free Trial length that works for every SaaS company, in every category, for every market. I know, that contradicts my reputation for saying “always do this” or “always do that” but that’s the way it is; the only best Free Trial length is whats best for your current situation. For instance, I helped a company via Clarity the other day that has a 7-day free trial. In the context of their current situation – offering / market / customer / value prop /…
  • Ideal Customer Profile Framework

    Lincoln Murphy
    25 Jun 2014 | 3:01 pm
    I can’t over-emphasize how important it is to have a clear definition of your Ideal Customer. Your Ideal Customer Profile dictates (or should dictate) everything from the features and functionality of the SaaS product you build, to the words you use and the emotion you invoke or tap into in your marketing. I think people forget that you actually get to choose your customers. You get to choose who you want to do business with. So creating an Ideal Customer Profile isn’t limiting… it’s empowering! In fact, if you don’t choose who you want to do business with,…
 
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    The NetDocs Blog

  • Workshare Tightens Partnership with NetDocuments

    Marriott
    20 Aug 2014 | 9:46 am
    Workshare today announced a strategic integration with cloud-based email and document management system (DMS) NetDocuments, to simplify user collaboration and provide greater data control for legal firms. The partnership will enable legal professionals to easily and securely compare, share, and collaborate on files stored in NetDocuments from one simple application, Workshare Professional 9. Professional 9 adds a layer of collaboration features providing NetDocuments’ customers with enhanced review and comparison capabilities, as well as full reporting and auditing for documents worked on…
  • John Martucci Joins NetDocuments

    Marriott
    19 Aug 2014 | 7:53 am
    John Martucci joins the NetDocuments team with over 25 years of law firm technology sales and management experience. John will leverage his consulting experience and deep knowledge of law firm technology to help NetDocuments rapidly capture market share in cloud-based document management. Together with his extensive background in legal technology and his dedication to client success, John is in a valuable position to demonstrate the advantages of a SaaS model of document management to law firms. As NetDocuments’ recent $25M investment in sales and marketing efforts gets off the ground, the…
  • NetDocuments Names New CEO on the Heels of $25 Million Investment

    Marriott
    5 Aug 2014 | 6:49 am
    Original release Salt Lake City, Utah – August 5, 2014 – NetDocuments, the leader in cloud-based document and email management, has appointed Matt Duncan as its new chief executive officer.  NetDocuments recently announced a $25M investment from Frontier Capital to capture market share in the legal technology industry, and Mr. Duncan has been chosen to lead the company in its future growth efforts. Mr. Duncan has been with NetDocuments for over 10 years, serving in a variety of positions including sales, management, and business development, most recently, serving as the General Manager…
  • NetDocuments Secures $25 Million Investment From Frontier Capital

    Marriott
    16 Jul 2014 | 4:22 pm
    LEHI, Utah, July 15, 2014 /PRNewswire/ — NetDocuments, the leader in cloud-based document and email management, announced a strategic partnership with Frontier Capital, securing a $25 million equity investment to accelerate NetDocuments’ increasing growth across the legal market. “It’s exciting to see the rate of adoption increase in recent years as law firms begin to move from traditional, server-based document management to what most now view as the modern document management platform,” said Ken Duncan, CEO, NetDocuments. “The partnership and investment…
  • 14.3 Release Webinar – July 18 at 12PM Eastern

    Marriott
    3 Jul 2014 | 8:40 am
    As a subscription service, NetDocuments continually improves by releasing new features and functionality. Our third release of 2014 is packed with some exciting new things. Join us on July 18 as part of the ILTA product briefing series to see the 14.3 enhancements in action to prepare for the coming release. Date: July 18, 2014 Time: 12:00 p.m. Eastern Session Title: What To Expect With Release 14.3 Register Session Description: NetDocuments 14.3 release is scheduled for July 24, 2014. Join the ND team as we share what is planned for this release. We invite administrators, trainers, help-desk…
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    GetApp Learning Center

  • Critical Chain Project Management. No More Padded Cells!

    Hadley Jones
    21 Aug 2014 | 11:13 am
    Ever since the first project manager experimented with a spreadsheet, people have been padding task estimates with “safety margins.” In the world of critical paths and PERT charts, it’s understandable. The order of the tasks is what counts and rigid scheduling is what keeps things in order. Or at least, that’s the theory. However, from this point of view, time can’t be saved if one task finishes early. That extra time is unavailable for use elsewhere. Critical Chain Project Management (so that’s CCPM with ‘Chain’ instead of ‘Path’) turns this situation around. It…
  • Top Application Performance Management Solutions

    Giancarlo Cammarota
    20 Aug 2014 | 2:00 pm
    Do you develop web applications, SaaS products or mobile apps that are used by many businesses to run their daily operations? Then you need an application performance management solution to be made constantly aware of their performance, availability and the service level they offer to your clients. You need to be alerted of any issue that can impact their user experience and business results, before it’s too late. Application performance management solutions can be of great help to monitor in the real-time performance data of your applications, their code and the underlying IT…
  • The Best Android Project Management and Planning Mobile Apps

    Stephanie Miles
    20 Aug 2014 | 11:30 am
    At the heart of every successful project is a well-thought-out plan. Traditional project management platforms have fostered collaboration among teams of business professionals, but the usefulness of these tools is often limited by the lack of mobility. Android project management & planning mobile apps solve this challenge, making it possible for professionals to monitor the progress of group projects even when they’re working outside the office. No two Android project management & planning mobile apps are exactly alike. We have combed through the hundreds of options available on the…
  • Top 20 Agile Project Management Influencers on Twitter (What Else!)

    Hadley Jones
    20 Aug 2014 | 2:00 am
    Is there any social network quite as agile as Twitter? Whatever the case, it seems like a fitting place to track down world-class agile influencers from the original 2001 Agile Manifesto to the activists of today. We’ve identified twenty of them, ranked according to the number of Twitter followers they each had at time of writing. Check them out on Twitter to see their current scores! Where Agile Started Agile methodology has its roots in software development. Conventional project management too often led to the end product no longer meeting market needs. Creators of agile suggested doing…
  • What Don Draper would Hate about Marketing Automation

    Diana Berryman
    19 Aug 2014 | 9:36 am
    Don Draper would HATE how we market our businesses today with a passion! In the old school of marketing, there would be no need for marketing automation, you would plan your campaign, create your ads, send them out into the world and then sit back, sip some whisky, grope your secretary, and reap the benefits (or not.) Don thought computers were distractions and would clearly have hated marketing automation software. Mad Men makes the world of marketing seem glamorous and full of excess….not so much in the real world! Most of us online marketers and advertisers work HARD! There is a little…
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    A Passion for Research

  • Roundup Of 3D Printing Market Forecasts And Estimates, 2014

    Louis Columbus
    18 Aug 2014 | 10:49 am
    3D printing’s potential to revolutionize manufacturing is quickly becoming a reality. From relatively simple make-to-stock to complex, engineer-to-order production strategies in aerospace, defense, discrete and industrial production, 3D printing technologies are redefining the manufacturing value chain.  Investors including venture capitalists, wealth management firms and nearly every market research firm covering high technology has published 3D printing forecasts or market estimates. A summarized list of 3D printing market forecasts and estimates is provided below: Canalys predicts…
  • Roundup Of Cloud Computing Online Courses

    Louis Columbus
    3 Aug 2014 | 12:49 am
    Amazon Web Services, Coursera, Google, MIT Courseware and Microsoft are accelerating the depth and variety of cloud computing courses, courseware and learning materials they are freely making available online. Over the last six months since the last Roundup Of Free Cloud Computing Online Courses, Amazon Web Services has added an additional series of free instructional videos, self-paced labs and selected free courses in the seven areas their AWS Training programs focus on. Microsoft’s Virtual Academy has grown to include more courses, training material and entire section of free…
  • Roundup Of Analytics, Big Data & Business Intelligence Forecasts And Market Estimates, 2014

    Louis Columbus
    3 Jul 2014 | 3:58 pm
    From manufacturers looking to gain greater insights into streamlining production, reducing time-to-market and increasing product quality to financial services firms seeking to upsell clients, analytics is now essential for any business looking to stay competitive.  Marketing is going through its own transformation, away from traditional tactics to analytics- and data-driven strategies that deliver measurable results. Analytics and the insights they deliver are changing competitive dynamics daily by delivering greater acuity and focus.  The high level of interest and hype surrounding…
  • Software Firms Now 42% Of Venture Capital Invested In 2014

    Louis Columbus
    4 May 2014 | 7:28 pm
    Just over $4B was invested in software deals by venture capitalists (VCs) during Q1, 2014, four times as much as biotechnology. Software deals netted out 42% of all dollars invested in the first quarter of 2014, with biotechnology receiving 11%.  VCs invested $816M in IT Services or 9% of all dollars, making this the third largest investment category.  Interest in IT Services continues to accelerate, with dollars invested in this category increasing 33% compared to the prior quarter. These findings are from the latest edition of The MoneyTree Report, a quarterly study of venture capital…
  • 45% of Global Enterprises Are Running Production-Level Cloud Apps Today

    Louis Columbus
    29 Mar 2014 | 6:21 pm
    Microsoft’s latest study shows enterprises’ pace of cloud computing adoption continues to accelerate.  Nearly half of the respondents (45%) report they have cloud-based applications running in production environments.  58% report that they selectively target new applications and projects for cloud computing. Microsoft commissioned 451 Research to complete one of the most comprehensive global surveys to date of hosting and cloud computing, titled Hosting and Cloud Go Mainstream releasing the results earlier this month. The 74 page slide deck of results provides a wealth of insights…
 
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    Ticket Tailor Blog

  • How to Keep No-Shows to a Minimum when Selling Tickets Online

    Shaun Quarton
    13 Aug 2014 | 4:38 am
    As an event planner, maximising ticket sales will always be one of your primary goals. After all, this is one of your major revenue streams that makes your event financially viable. If you’ve already met your ticket sales targets, well done. Just remember: the hard work doesn’t end there. If you want to ensure your event is a real hit, you need a good level of attendance. But why does this matter? After all, if a punter has already bought a ticket, why should you care if they bother turning up? Well, can you really consider your event a success if nobody attends? Whether…
  • How Starting a Blog Can Sell Tickets

    Shaun Quarton
    30 Jul 2014 | 2:33 am
    Content rules the Internet — it’s powerful stuff. If you’re looking to sell more tickets from your website, producing great content is a great place to start. This is why so many successful event websites run a dedicated blog. Now, the number of tickets you sell from your website will be a function of the amount of traffic you send to it, and your conversion rate. Some activities target one or the other, but the best thing about a blog: it boosts both. This means your blog can sell substantially more tickets — and remember, your event will live or die by the number of…
  • How to Take Ticket Deposits

    Shaun Quarton
    16 Jul 2014 | 1:29 am
    Some of your customers might be interested in attending your event, but unwilling to pay the face value of the ticket upfront. There could be a number of reasons for this: convenience, uncertainty of availability, cash flow problems, etc. The solution to this problem is to allow customers to pay a deposit, then settle the balance at a later date. You can facilitate customer deposits easily using the Ticket Tailor service. Today I want to show you how, in two simple steps. Step 1: Set Up a New Ticket Type The first step is to set up a new ticket type. To do this, head over to the Ticket Tailor…
  • 9 Elements of a Successful Event Website

    Shaun Quarton
    2 Jul 2014 | 2:35 am
    Every event needs a website. Whether you’re working on a local or national scale, or hosting events ranging from charity fundraiser to music festival, a website is the absolute minimum requirement. After all, where do you think people will go to find information about your event, or even buy tickets? Of course, getting your website right is easier said than done. After looking at countless websites for well-established events from around the world, we’ve narrowed down the nine core elements of a successful event website. Follow these and your website can build hype and awareness…
  • Sell tickets with WordPress

    Jonny White
    24 Jun 2014 | 3:28 am
    We are pleased to announce that our WordPress plugin has now gone live on the WordPress plugin directory. If you want to sell tickets via your WordPress site, simply add our plugin. Then you can embed your box office in to any of your pages or blog posts with a simple snippet of text accessible from the Ticket Tailor control panel. Learn more about in our help article: Help and Support: Sell tickets via your WordPress website
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    Totango Blog

  • Where Do Customer Success Teams Belong?

    Guy Nirpaz
    14 Aug 2014 | 12:04 pm
    Recently I was interviewed by Tom Murphy for an article about Customer Success organizations and I’d like to repost my answer for you here. The question he posed to leaders of Customer Success software companies was: Should a customer success team be part of the sales team, a customer support function, a marketing effort or something different? On the most fundamental level, I believe Customer Success starts as an organizational ethos and priority, regardless of how the org. chart looks. My response below details my thoughts on how Customer Success should be incorporated into an…
  • Lessons from Unbounce: How to grow a Customer Success team

    Ellen Gomes
    11 Aug 2014 | 1:53 pm
    Unbounce is a high-growth, self-serve, landing-page creation, testing and optimization tool. Though constantly evolving, Customer Success has been a priority at the company since it was founded. Ryan Engley, who has been with the company since its early days, has some interesting stories and lessons on building a customer success dream-team. Now Director of Customer Success, Ryan shared the challenges and successes he encountered in the process of building their current team. A couple of years ago, when Ryan stepped back to assess the state of Customer Success at Unbounce, he realized three…
  • Customer Success Orienteering 101: Map Your Customer Journey

    Omer Gotlieb
    6 Aug 2014 | 2:02 pm
    As Customer Success Management emerges as it’s own field, the leaders and members of those organizations are charting new paths to success in their organization. According to the consensus definition from Wikipedia, they are orienteers – “navigating from point to point, in a diverse, unfamiliar terrain, normally moving at speed.”* In this uncharted territory, one of the first questions a Customer Success Orienteer asks of themselves, as they establish a team and a practice, is “How do I/we deliver continuous value?”  This is the key ingredient of any successful Customer…
  • Totango Product Update: Customer Portfolio Management

    Oren Raboy
    5 Aug 2014 | 12:05 pm
    With our new product upgrade, Customer Success teams can manage customers in a more scalable and efficient way. The Customer Portfolio Manager helps customer success managers maximize business results for their customers by prioritizing and focusing their attention on the right customers at the right time. So, let’s take a deeper look at what’s new and improved (or, watch the video): My Portfolio Score: Understand how well you are managing your accounts. This new metric gives you an overall score based on all of the customers you manage. Are you a rockstar customer success manager whose…
  • 5 Simple Steps to Boost Retention

    Ellen Gomes
    30 Jul 2014 | 5:15 pm
    As more and more businesses turn toward a subscription model the emphasis on customer retention has ballooned. The need to acquire customers still exists, but the stability of a business is increasingly reliant upon building a steady stream of revenue from existing customers year after year. So, how can you maximize the lifetime value of a customer? What steps can you take to boost retention? Our CEO, Guy Nirpaz hosted a great online event to address those questions. He shared 5 actionable steps you can take to boost your customer retention: 1. Manage your customer’s journey… not the…
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    Subscription Management and Recurring Billing Solution for SaaS Applications Blog - ChargeBee

  • About Saying Thank You – Introducing the ‘Thank you’ Page

    Bhargavi P
    20 Aug 2014 | 5:57 am
      Thank you. It’s as simple as that. It is also one of the simple things in life that is often taken for granted. How often do we forget to say Thank you! To the Doorman (who opens the door) so that you don’t have to. To the cab driver who makes sure you reach your destination safe … Read More..
  • Citizen Kane, Woolly Bear Caterpillars and The Search for The Right Metric  

    Akash Sharma
    7 Aug 2014 | 5:18 am
    The movie – Citizen Kane, remains a classic. Brought to life by Orson Welles, the lead character – Charles Foster Kane drew striking resemblance from the life of a real media tycoon, if you crossed Rupert Murdoch with Larry Ellison, you’d end up with Mr. Kane. To set the context for this post, here’s a … Read More..
  • 3 Explosive Ways to Get Users For Your Startup Without a Budget

    John Solomon
    30 Jul 2014 | 4:04 am
    Apart from product development, customer acquisition is one of the toughest stages of building a startup. The customer acquisition phase can determine whether your startup will take off or will be among the many that will never be known. Today, getting traction for startups is more difficult even with “TechCrunch”, “Mashable” and “VentureBeat” still around. Getting Crunched or Mashed is … Read More..
  • How these startups got their first 1000 users without a marketing budget

    John Solomon
    21 Jul 2014 | 8:26 am
    Building a startup is difficult. You may have to find a co-founder, test your idea in the market, spend hundreds of hours coding your app and then take your product to market. While some apps go viral and take off, majority are left at the launch phase struggling to get the first users. For the … Read More..
  • 21 marketing tips from startups that bootstrapped their way to success

    John Solomon
    16 Jul 2014 | 9:08 am
    When building your startup, you have two options; raise funds or bootstrap. The business plan way of raising money for your venture still has its place. However, intense competition among startups makes raising funds a long shot for most entrepreneurs. For the most part, you will be better off bootstrapping your startup until you have … Read More..
 
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    Pierre Lechelle

  • The Startup Ego

    Pierre Lechelle
    4 Aug 2014 | 1:24 pm
    I’ve met plenty of Entrepreneurs. They’re always open for discussion. You can feel their excitment when they talk about their idea. One of them is unique, the outgoing kind. The one who is all over the place. He’s always applying to contests or trying to get the most funding. I’ll tell you what. They spend so much time trying to raise funds that they forget where they are going. They have no traction. They don’t know who their customers are (they often don’t have any). They’re focusing on the wrong thing. This article is focusing on young…
  • When & Where to start Paid Acquisition?

    Pierre Lechelle
    7 Jul 2014 | 6:09 am
    Startups don’t have any money. Most of them therefore rely on free channels to get the wheel going. However, at one point, free channels show their limit… At this point, you should have validated your Business Model and get a steady flow of new Customers every month. Nevertheless, you still need to progress, to grow. Free Channels may show their limit. You’ve been paying for customers with your own time. It’s now time to pay dollars for each new customer you get… What’s wonderful in SaaS, is that those customers are going to cover your cost fully, and…
  • Iterate Quickly or Lose your Business

    Pierre Lechelle
    19 Jun 2014 | 1:24 am
    Our world, moves very fast. Everyday, we can see new ideas, new ventures launching, new technologies appearing. In our ideas, we progress everyday, but is it quick enough? A few months ago, I was talking with Maxime Salomon. Someone very much like me. We were talking about an idea that has been maturating inside my head for a few months. I was applying the Customer Development process carefully, in order to validate my first hypothesis. However, a few weeks later, I saw my learning & progressing curve reduce. Why is that? I was stuck. Stuck thinking that going to the next step would…
  • Bootstrap your communication: 20 ways to communicate about your startup for free

    Pierre Lechelle
    9 Jun 2014 | 12:43 pm
    Developing a new venture often starts with communicating on a budget. Getting early traction, before funding, can be tough for most startups. To get early adopters, your first customers, they need to hear about you. In a way that doesn’t cost you your whole investment. Entrepreneurs are very lucky, Internet has made it possible to communicate for free. This article gives you a list of ressources you can use in order to communicate freely for your startup. From Inbound Marketing to PR, you’ll learn all the ways to talk about your startup without spending a dime. 1. Content…
  • Consumer Decision Journey

    Pierre Lechelle
    3 Jun 2014 | 11:29 am
    Most Start-ups, often forget about the decision-making process involved in purchasing. They develop their Marketing Strategies & Programmes around the idea that customers are always ready to buy. The reality is different. Customers go through many steps before buying. Developing Marketing Strategies & Programmes without keeping this in mind can be very costly. All leads are not equal. Some have just discovered your product(s) while others are ready to buy. We have to treat them all differently. Yet, some funnels are not optimized for this kind of parameter. This article gives you…
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