SaaS

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  • The Best of Both Worlds: Picturing Yourself in Your Dream ERP

    Intacct's View from the Cloud
    25 Aug 2015 | 6:00 am
    In our first blog post we talked briefly about the unprecedented opportunity that best-in-class products like Salesforce deliver for empowering every department in a company with the best possible software solution. Of course, we also acknowledged the fact that the power of choice can make you want to go take a power nap.In this blog series we will be offering up many important areas to consider in a new ERP. However, two criteria deserve to be front and center because they are not only critical, they are universal. Every company wants to take pain out of their day-to-day, and every company…
  • Aligning SaaS Customer Success

    Chaotic Flow by Joel York
    Joel York
    18 Aug 2015 | 8:39 am
    Tweet Me!SaaS businesses develop intimate, long term relationships with their SaaS customers. Keeping that relationship positive and aligned over the years is a real challenge. In fact, many public SaaS companies have yet to turn a profit. If they don’t keep their customers around for years, then all that capital invested in customer acquisition will have gone to waste. This is the third post in a series that explores the importance of SaaS customer alignment across the SaaS customer lifecycle. The last post examined the challenges of aligning SaaS customer acquisition, resulting in a…
  • 7 Reasons to Optimize your SaaS Free Trial

    SaaS Growth Strategies
    Lincoln Murphy
    5 Aug 2015 | 12:10 pm
    For SaaS vendors, the Purpose of a Free Trial is to create a customer. Period. If you don’t agree with that statement then you really won’t like pretty much everything else I’m going to say in this article. Free Trials are not for tire-kicking freeloaders – and if that’s what you’re getting in your free trial, you may want to think about identifying your Ideal Customer Profile and getting them into your trial – because a Free Trial of a Premium product is not Freemium. It’s not a giveaway. It’s not a gift. Those people who sign-up for…
  • Prominent Am Law Firm Buchanan Ingersoll & Rooney PC Selects NetDocuments for Cloud-Based Document and Email Management

    The NetDocs Blog
    28 Aug 2015 | 3:30 am
    Salt Lake City, UT – NetDocuments, the leading Software-as-a-Service (SaaS) document and email management (DMS) provider for law firms, announced today that Buchanan Ingersoll & Rooney PC (Buchanan), will replace its on-premises systems with NetDocuments’ cloud-based service.
  • Sales and Employee Onboarding Best Practices

    For Entrepreneurs Blog
    David Skok
    12 Aug 2015 | 5:28 pm
    An Interview with Andrew Quinn of HubSpot Having a high performing team means: Hiring the right people Creating a structure and culture for them to do great work Equipping them with the knowledge and skills to work effectively These first two topics have received a lot of attention in the startup community. In fact, I […]
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    Intacct's View from the Cloud

  • The Best of Both Worlds: Picturing Yourself in Your Dream ERP

    25 Aug 2015 | 6:00 am
    In our first blog post we talked briefly about the unprecedented opportunity that best-in-class products like Salesforce deliver for empowering every department in a company with the best possible software solution. Of course, we also acknowledged the fact that the power of choice can make you want to go take a power nap.In this blog series we will be offering up many important areas to consider in a new ERP. However, two criteria deserve to be front and center because they are not only critical, they are universal. Every company wants to take pain out of their day-to-day, and every company…
  • There Is No Magic Formula for Small-Business Success -- Only This

    19 Aug 2015 | 8:30 am
    I’ve been asked many times to lay out my magic formula for building a successful small or medium-sized business. I usually respond by saying there's no magic, only hard work and experience.While this is certainly true, the success of a small or medium-sized business depends on dedicated execution of the following: articulating a clear mission, hiring the right people, setting goals and measuring progress toward them -- and then resolving the inevitable conflicts that arise. The latter task is truly the tricky part!With that in mind, here are the five ingredients in my not-really magic…
  • The Best of Both Worlds: Best in Class CRM, meet Best in Class ERP

    17 Aug 2015 | 8:30 am
    Life-changing decisions – College, jobs, investments, shopping for a home –have taught many of us the important reality of compromise. In the decision making process we generally begin with the anticipation of having the best of both worlds – that great house in the best neighborhood, no more than 15 miles from the office – and end up with a 57 mile commute in exchange for a good school district for the kids.Given the often unavoidable lowering of our standards, is it any wonder the world is captivated by the no-compromise “Best in Class” promise of the cloud? Back in the bad old…
  • Join Intacct at Dreamforce 2015

    12 Aug 2015 | 8:30 am
    At Dreamforce 2015 you’ll have a chance to experience the Best of Both Worlds: Intacct best-in-class cloud ERP and Salesforce! If you haven’t heard of Dreamforce, it is the annual Salesforce conference in San Francisco. Last year the event attracted more than 135,000 registrants and this year it is poised to be even bigger. Check out everything Intacct has planned!This year, Intacct is a Gold Sponsor of Dreamforce! You’ll be able to find us in the Cloud Expo North Hall, at booth N1809, and in the Foundation Zone for nonprofits at the Marriott Marquis Hotel. If you stop by one of our…
  • 5 Essential Steps to Prepare for an IPO

    11 Aug 2015 | 8:30 am
    The following is a guest post from Jeff Epstein. He is an operating partner at Bessemer Venture Partners and the former chief financial officer of Oracle. He serves on the board of directors of Intacct.For many chief financial officers, directing an initial public offering is one of the most challenging and rewarding tasks they undertake. How they handle the run-up to the IPO -- arranging for the people, processes and technology they will need -- is critical to setting the stage for success.Once the IPO closing takes place, the CFO must immediately begin executing the company’s post-IPO…
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    Chaotic Flow by Joel York

  • Aligning SaaS Customer Success

    Joel York
    18 Aug 2015 | 8:39 am
    Tweet Me!SaaS businesses develop intimate, long term relationships with their SaaS customers. Keeping that relationship positive and aligned over the years is a real challenge. In fact, many public SaaS companies have yet to turn a profit. If they don’t keep their customers around for years, then all that capital invested in customer acquisition will have gone to waste. This is the third post in a series that explores the importance of SaaS customer alignment across the SaaS customer lifecycle. The last post examined the challenges of aligning SaaS customer acquisition, resulting in a…
  • Aligning SaaS Customer Acquisition

    Joel York
    21 Jul 2015 | 9:55 am
    Tweet Me!SaaS businesses can be overwhelmingly complex. If the multi-tenant, cloud-based technology isn’t enough, there’s the recurring revenue model which creates all kinds of challenges from accounting to sales compensation to funding. Then, there’s the marketing. Getting noticed on the Internet gets harder every year and almost every SaaS product category has a crowded field of competitors. And of course there is mobile, which should come first right? In my own SaaS experience, be it scaling a sales and marketing team, consulting for SaaS startups or bootstrapping my…
  • Avoiding Poor SaaS Customer Alignment

    Joel York
    14 Apr 2015 | 8:10 am
    Tweet Me!When I’m not completely absorbed with my agile marketing software startup, I do a bit of SaaS consulting on the side. SaaS colleagues come to me with a wide variety of problems from positioning to sales compensation to churn analysis, but lately I’ve noticed a common theme: poor SaaS customer alignment. SaaS businesses develop intimate, long term relationships with their customers that are enabled by the always-on connection between the SaaS customer and the SaaS business through the SaaS product. Like many long term relationships, it is founded on a recurring cycle of needs…
  • SaaS Inside Sales Benchmarks Survey | Take It!

    Joel York
    11 Nov 2014 | 7:25 am
    Tweet Me!As many of you may know, Trish Bertuzzi and the folks over at the Bridge Group publish a lot of great stuff on Inside Sales strategy and operations, including inside sales compensation benchmarks, lead development rep best practices, outbound selling strategies, and on an on. Their upcoming 2015 Inside Sales Metrics and Compensation report will feature expanded coverage and focus of SaaS inside sales benchmarks in an extra effort to service the SaaS community. But the numbers are only as good as the data, so I’m reaching out to all my SaaS sales colleagues to TAKE THE SURVEY!!
  • The Metrics-Driven SaaS Business | New Ebook!

    Joel York
    17 Jun 2014 | 10:45 am
    Tweet Me!The SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. However, there has always been an obvious gap between what happens on the top line and what happens on the ground. This is about to change! The SaaS industry is maturing beyond simple, historical SaaS financial measures toward sophisticated operational measures in the form of new SaaS customer success metrics and predictive analytics. We are witnessing the emergence of The Metrics-driven SaaS Business. This new Ebook is a compilation…
 
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    SaaS Growth Strategies

  • 7 Reasons to Optimize your SaaS Free Trial

    Lincoln Murphy
    5 Aug 2015 | 12:10 pm
    For SaaS vendors, the Purpose of a Free Trial is to create a customer. Period. If you don’t agree with that statement then you really won’t like pretty much everything else I’m going to say in this article. Free Trials are not for tire-kicking freeloaders – and if that’s what you’re getting in your free trial, you may want to think about identifying your Ideal Customer Profile and getting them into your trial – because a Free Trial of a Premium product is not Freemium. It’s not a giveaway. It’s not a gift. Those people who sign-up for…
  • Desired Outcome is a Transformative Concept

    Lincoln Murphy
    29 Jul 2015 | 8:28 am
    One of the most powerful concepts I’ve ever come across in business is the idea of the customer’s Desired Outcome. And if you’re thinking “one of the most powerful concepts in business” seems like a pretty hefty charge, you’re right; this concept has transformational properties. When I first introduced Desired Outcome, I explained that this idea came about as a simple replacement for “what does Success mean to your customer?” But it’s SO MUCH MORE than that… let’s dig in. Quick Refresher on Definition of Customer Success…
  • The Seeds of Churn are Planted Early

    Lincoln Murphy
    28 Jul 2015 | 10:48 am
    “The Seeds of Churn are Planted Early” is a phrase I came up with in early 2013, published shortly thereafter, and have said and used many times since. I wanted to go on record with that – BTW, if you see the term’s use outside of my work or that of Gainsight’s, maybe send them this link – but I also wanted to give the origin story of this powerful Customer Success concept. It was late December 2012 when the CEO of a startup that had a major churn problem contacted me. They were losing far more customers than they were bringing in – and they were bringing…
  • 5 Situations When Massive Churn is Just Fine

    Lincoln Murphy
    7 Jul 2015 | 11:20 pm
    The mantra of “grow at all costs” – that seems to include acquiring wrong-fit customers (those who aren’t your Ideal Customers), churn be damned – has popped up several times lately and my reaction to it is two-fold. First, I immediately thought how stupid this is and how it flies in the face of everything that has to do with customer success and what I’ve been preaching for the last few years, but also goes against the core fundamentals of building a high-growth business (of which not losing more customers than you bring in is kind of important). But then…
  • 5 Lesser-Known Ways Churn Hurts your Company

    Lincoln Murphy
    7 Jul 2015 | 10:52 pm
    The common refrain by SaaS experts that think business is just a math problem is that if a customer stays long enough to pay back the cost to acquire them (the metric is called Customer Acquisition Cost or CAC), they became a “profitable” customer (“unit economics” don’tcha know) and everything is great. Just do more of that and you’ll be a unicorn. But the fact that your customers churned out – even after becoming “profitable” – likely means you didn’t get all the value you could from them and they definitely didn’t get…
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    The NetDocs Blog

  • Prominent Am Law Firm Buchanan Ingersoll & Rooney PC Selects NetDocuments for Cloud-Based Document and Email Management

    28 Aug 2015 | 3:30 am
    Salt Lake City, UT – NetDocuments, the leading Software-as-a-Service (SaaS) document and email management (DMS) provider for law firms, announced today that Buchanan Ingersoll & Rooney PC (Buchanan), will replace its on-premises systems with NetDocuments’ cloud-based service.
  • Am Law 100 Firm Baker, Donelson, Bearman, Caldwell & Berkowitz P.C. Selects NetDocuments for Cloud-Based Document and Email Management

    27 Aug 2015 | 3:30 am
    Baker, Donelson, Bearman, Caldwell & Berkowitz P.C. (Baker Donelson), a leading Am Law 100 firm headquartered in Memphis, TN with 19 offices and over 1,300 people, has selected NetDocuments cloud-based service for document and email management. Salt Lake City, UT – August 27, 2015 – NetDocuments, the leading Software-as-a-Service (SaaS) document and email management (DMS) provider for law firms, announced today that Baker Donelson will replace its on-premises DMS with NetDocuments for improved security, usability, and mobility across the firm’s 19 offices and 700 attorneys. “We…
  • Davis Wright Tremaine LLP will Replace iManage with NetDocuments Cloud-Based Document and Email Management

    26 Aug 2015 | 4:46 am
    Salt Lake City, UT –  NetDocuments, the leading cloud-based document and email management service for law firms, announced today that Davis Wright Tremaine LLP (DWT), a prominent law firm with nine offices and approximately 500 attorneys, will implement NetDocuments’ DMS platform for improved usability, security, and productivity across its firm and client base.
  • Solfecta Joins the NetDocuments Channel Partner Program as Cloud-Based Adoption of Legal Technology Continues to Increase

    19 Aug 2015 | 8:56 am
    Salt Lake City, UT – Solfecta, a premier provider of legal technology services, has joined the NetDocuments channel partner program to add the leading service to their current offerings of productivity tools for growing law firms. With years of combined technology experience, the Solfecta team is poised to provide expertise that now includes training and implementation services of the leading, cloud-based platform for document and email management.
  • What is Your Business’s Best Tech Investment?

    12 Aug 2015 | 10:04 am
    This question was recently presented to Keystone Law in an interview with Daisy Group. Maurice Tunney, IT Director at Keystone Law, mentioned that, “NetDocuments is not only very intuitive and easy to use, it is also cloud-based which means that our lawyers have secure access to their data wherever they are in the world.” The law firm’s progressive approach to stay on the leading edge of new technology has created an internal environment of enhanced productivity, security, and collaboration. NetDocuments and Keystone Law have similar missions, namely a modern approach to flexibility,…
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    For Entrepreneurs Blog

  • Sales and Employee Onboarding Best Practices

    David Skok
    12 Aug 2015 | 5:28 pm
    An Interview with Andrew Quinn of HubSpot Having a high performing team means: Hiring the right people Creating a structure and culture for them to do great work Equipping them with the knowledge and skills to work effectively These first two topics have received a lot of attention in the startup community. In fact, I […]
  • A Shockingly Common Way that Sales Misses Plan

    David Skok
    23 Jul 2015 | 9:25 am
    It’s just after the end of a quarter, and for VC’s that means many board meetings to review how portfolio companies have performed. Over the years of doing this, I’ve been shocked and surprised how many times I’ve seen good companies with great product/market fit miss their sales targets for an incredibly avoidable reason: they […]
  • We have officially kicked off our 2015 Private SaaS Company Survey!

    David Skok
    2 Jul 2015 | 2:48 pm
    For the fourth year in a row, I am working together with David Spitz and his team at Pacific Crest Securities, an investment banking firm (@dspitz and @PacCrestSec, respectively on Twitter) with a specific focus on SaaS, to survey SaaS companies in order to share benchmarking data and insights on the growth and operations of the […]
  • Recruiting – The 3rd Crucial Startup Skill

    David Skok
    11 Jun 2015 | 6:10 am
    I used to believe that there were two critical startup skills: 1. Building a great product that has clear product/market fit. 2. Building a sales and marketing machine. I would argue with my partner at Matrix Partners, Antonio Rodriguez about whether you could get away with just having a great product. Or whether you could […]
  • Bridge Group 2015 SaaS Inside Sales Survey Report

    David Skok
    10 Feb 2015 | 5:00 am
    Survey results from 342 B2B SaaS companies on key inside sales metrics including group structure, ramp and retention, quota and compensation, activity & technology and leadership. Intro The SaaS model has become mainstream, and is everywhere. Gone are the early fears of data privacy and security, and now even late adopters are using SaaS for […]
 
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    Ticket Tailor Blog

  • Lander – create great landing pages and sell more tickets

    max
    25 Aug 2015 | 2:25 am
    Create landing pages from a set of elegant templates designed with conversion in mind A landing page is an ideal way to showcase your event Landing pages are often used for conversions, but their single-page, smooth-scrolling format is also perfect for events. Most people don’t need a fully functional website to sell tickets. It can be a hassle to set up and maintain, while a landing page provides an alternative that’s both attractive and effective. It’s easy to showcase images, testimonials and videos through a landing page, and have them be responsive and mobile-ready…
  • South West 7s – Selling festival tickets online

    max
    21 Aug 2015 | 6:32 am
    South West 7s is an annual festival celebrating rugby sevens, camping and live music from across the UK. Held at Clifton RFC in Bristol from June 19th to 23rd, this year was SW7s’ highly successful debut. With more than 15 live bands, a selection of artisanal stalls and a competitive 7-a-side rugby tournament, huge amounts of fun (and sun) were had by all. Rugby fans of all skill levels played together over the 5 day event, with prizes awarded to amateurs and charity donations made on behalf of the pros. For those less sporty or more family oriented, the summer festival also featured DJ…
  • New Feature: Voucher Codes for Ticket Sales

    max
    14 Aug 2015 | 2:00 am
    We’re pleased to announce that you can now create voucher codes for your events Voucher codes contain a set amount of money that can be redeemed against your choice of events. Unlike discount codes, voucher codes are single use and can only be ‘spent’ once; any remaining credit disappears after a voucher is applied to an event. Voucher codes can be created in large batches to serve as single use gift cards and are especially useful for ticket sellers offering discounts with businesses like Groupon. Each batch has an expiry date and can be made redeemable against any number…
  • Selling tickets on your site (with widgets!)

    max
    12 Aug 2015 | 3:56 am
    Ticket Tailor lets you sell tickets directly from your website using our widgets. It might be blindingly obvious why this is a pretty nifty feature, but just in case it’s not, here are three reasons why widgets are the way forward for ticket sales. Customers will stay on your site for longer Which is always a good thing. If you’ve spent time putting together an attractive website then the last thing you want to do is send visitors somewhere else to buy tickets. You want them to stay, read the content, enjoy your carefully selected images and hopefully come back sometime in the…
  • The Porcini Test – Selling Theatre Tickets Online

    max
    6 Aug 2015 | 1:26 am
    Laureen Vonnegut is an American fiction writer, filmmaker and playwright. The Porcini Test is her latest work. Laureen’s first book, Oasis, was hailed as “possessing a Felliniesque delirium, geopolitical knowingness, and womanly-wise toughness” (American Library Association). Over twenty of her short stories and movie scripts have been published worldwide, and her latest novel, Twin Lies, is read in book clubs across the world. The world premiere of Laureen’s first play, The Porcini Test, took place on the 17th of July at the Promenade Playhouse in Santa Monica. It will be…
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    Totango | Customer Success Software » Blog

  • Building a culture of customer success through process and alignment – talking shop in Boston

    Anaal Patel
    20 Aug 2015 | 2:32 pm
    Last week we held our annual customer success event in downtown Boston at the beautiful State Room.   Two of our awesome customers and I had the pleasure of presenting to a packed room on customer success culture, processes, and alignment.  The presentations were followed by a lively Q&A and networking event. Please read on for a recap of the presentations. Our first speaker was the inimitable Lindsay White, Director of Account Management at Swipely.  Lindsay spoke about creating a culture of customer success at Swipley.  She advocated that building a great team is the foundation of…
  • Introducing the definitive guide to buying a Customer Success Platform

    Anaal Patel
    13 Aug 2015 | 6:00 am
    Thinking of buying a Customer Success Platform?  If so, download the Customer Success Platform Buyer’s Guide and start reading right away!   The right Customer Success Platform (CSP) will provide unprecedented visibility into your customers, opening up new opportunities – and smarter ways – to understand them.  With 70-95% of revenue coming from renewals and upsells, investing in the right CSP is an essential foundation in retaining and growing customer lifetime value.   We wrote this guide to help you cut through the noise and focus on the five most important components to…
  • Goals, Metrics, and How to Succeed in Customer Success

    Josh Webber
    7 Aug 2015 | 12:43 pm
    We had a great turn out at last night’s Customer Success Meetup. In addition to networking, we had sessions led by Kristen Hayer, CEO at The Success League and Guy Nirpaz, CEO at Totango. Each presentation was followed by great questions from the audience and a lively discussion. Guy presented, Customer Success Cubed – The Simplest Guide You’ll Ever Find. This high-level overview was designed to convey the fact that Customer Success doesn’t have to be complicated. It all boils down to managing 3 main things: Success of your Customer Success of your Process/Team…
  • 7 Steps to Scale Customer Success

    Josh Webber
    21 Jul 2015 | 6:00 am
    Part of the Customer Success Summit On-Demand Series Customer success has become one of the hottest capabilities technology companies find themselves investing in today. For SaaS and subscription businesses, Customer Success holds the key to retaining customers and expanding customer relationships. However, while many companies have put a Customer Success strategy in place, they struggle to deliver it at scale. In his closing keynote at Customer Success Summit, TSIA Executive Director Thomas Lah leverages recent benchmark data and industry observations to outline a seven-step approach to…
  • New Release: Scale Customer Success team operations with SuccessPlays and Account Scorecards

    Maksim Ovsyannikov
    15 Jul 2015 | 9:17 pm
    We’ve been busy releasing cutting-edge Customer Success technology over the last year such as the industry’s first award winning mobile app, an innovative and simple approach to team productivity, and ROI metrics tracking and we aren’t stopping! Today we add two innovative capabilities, SuccessPlays and Account Scorecards, to that list.  Think of having a team coach built into your customer success software. That’s what these features do – guide actionable best practices, automate team processes, and give customer success managers the account…
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    Pierre Lechelle

  • The Strategy behind Growth Hacking

    Pierre Lechelle
    23 Aug 2015 | 7:02 am
    Most things we can read about Growth are very operational. You need to run experiments in order to improve your growth. Quid about Strategy? What comes before? When thinking about Growth, most people think about CRO (Conversion Rate Optimization) on the ToFu (Top of the Funnel). They don’t really understand what is the power of […] Cet article The Strategy behind Growth Hacking est apparu en premier sur Pierre Lechelle.
  • SaaS Directories: The 20 Must-Have to Promote your SaaS

    Pierre Lechelle
    21 Jul 2015 | 2:31 am
    As a SaaS Vendor, getting people to know about your app should be one of your main priorities. I’m going to give you a list of 20 directories where you can promote your app. This resource is about to give you the must-have directories to promote your SaaS app. I didn’t intend to list all […] Cet article SaaS Directories: The 20 Must-Have to Promote your SaaS est apparu en premier sur Pierre Lechelle.
  • Are you Agile enough?

    Pierre Lechelle
    16 Jul 2015 | 10:31 am
    When you launch your startup, the most likely scenario is that it’ll change over time. Your Product and Marketing Strategies could change overnight. During your early days, if you realize that you struggle to make things evolve overnight or weekly, you most likely have an Agility problem. You can’t have an Agility problem at that […] Cet article Are you Agile enough? est apparu en premier sur Pierre Lechelle.
  • [Infographic] Growth Hacking Process & High-Tempo Testing

    Pierre Lechelle
    22 Jun 2015 | 11:30 am
    Growth Hacking isn’t something you can learn overnight. Most people don’t even understand what it is. Today, I’m going to explain you everything you need to know about Growth Hacking. Growth Hacking isn’t really about hacking things. It’s about experimenting various activities in order to drive growth. Most people will start experimenting tomorrow and never start […] Cet article [Infographic] Growth Hacking Process & High-Tempo Testing est apparu en premier sur Pierre Lechelle.
  • Product / Market Fit: The Very First Step to Successfully Launching Your Product

    Pierre Lechelle
    1 Jun 2015 | 1:05 pm
    Every day, I talk to founders who seek to acquire more users and increase their growth. I always question the stage they’re in. Is acquiring new users the solution to their growth problem? Most of the time, they have very few users with very little feedback. They launched their startup based on their vision and […] Cet article Product / Market Fit: The Very First Step to Successfully Launching Your Product est apparu en premier sur Pierre Lechelle.
 
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    Classic Informatics

  • 5 Reasons to Select Magento for Your Small Business

    Classic Informatics
    17 Aug 2015 | 7:11 am
    Have you been keeping track of the leading eCommerce platforms that have emerged in recent years for businesses? If yes, then Magento is sure to figure in that list of popular eCommerce solutions that have made lives easier for businesses to go online with their products or services. Magento has been known to help businesses seamlessly build an online store across any category, customise it as per their changing needs, attract more customers and generate better sales. This open source Content Management System (CMS) has been constantly evolving with new solutions and tools, due to which it…
  • How Business Intelligence Can Revolutionise the Healthcare Industry

    Classic Informatics
    10 Aug 2015 | 6:52 am
    Business leaders are often highly reliant on every single piece of their business information to make profitable business decisions and further refine corporate strategy. This is where business intelligence comes into the picture. Image credit: Flickr Designed to help people make better business decisions and turn the business into a profitable establishment, business intelligence (BI) is a technology-driven process that involves the collection, integration, analysis, and presentation of business information through historical, current, and predictive views of business operations. While,…
  • Is Drupal CiviCRM the Right CRM Interface for You? An Analysis.

    Classic Informatics
    3 Aug 2015 | 6:45 am
    Are you looking for a CRM interface for your website? If yes, then it is possible to manage the CRM of your website with a simple open source relationship management system software like CiviCRM. The best part is that CiviCRM is available for installation as a standalone software or as a component along with content management systems like Drupal, Joomla, and WordPress. It may also be installed as Software-as-a-Service (SaaS). Let’s take a detailed look at the benefits offered by CiviCRM, its features and how it can work seamlessly with a Content Management System (CMS) like Drupal.
  • A Detailed Comparison of Magento Editions – Enterprise vs. Community

    Classic Informatics
    27 Jul 2015 | 6:22 am
    First launched in 2008, Magento is arguably one of the most popular and widely used eCommerce platforms that powers hundreds of thousands of online stores, and can be downloaded for free. Tailored according to your specific eCommerce needs, this open source platform offers maximum performance and scalability, with advanced out-of-the-box capabilities, packed in a bundle of multiple editions two of which are Magento Enterprise and Magento Community. Aside from the fact that one is free and the other is not, both Magento editions seem equally beneficial. Some businesses, however, prefer one to…
  • Why You Need a Business Intelligence Consultant

    Classic
    27 Jul 2015 | 3:02 am
    The decisions you make today have a strong bearing on the operations of your business in the future. In order to make sound decisions, your enterprise needs to have the latest operational intelligence information. This is where ‘Business Intelligence’ (BI) comes in and a qualified BI consultant will be able to track your company’s status and operational data very quickly and efficiently. The global market for BI platforms is witnessing a constant rise that has made it rank among the fastest growing enterprise software industries. As per Gartner’s Magic Quadrant for BI…
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    The SaaS Marketing Agency » SaaS Marketing Blog

  • How to write a Capterra review that gets people clicking

    Alex Cohen
    10 Aug 2015 | 6:54 am
    In the modern online world, peer reviews are essential to lead generation. More and more, both consumers and businesses are seeking out user reviews before investing in products and services. For businesses offering Software-as-a-Service (SaaS) platforms, websites such as Capterra and GetApp can prove to be a valuable source of lead generation. But, with thousands of businesses present on such sites, how can your organisation stand out and get those all-important clicks? Step one: Include the right information When building a profile, it can be easy to assume that the more information you…
  • Why a good SaaS marketing strategy needs a business strategy first

    Alex Cohen
    10 Jun 2015 | 2:00 am
    There’s a saying in business that, “if you fail to plan, you plan to fail.” Though it may sound clichéd and derived from the pages of a self-help guide, the simple fact is that much of what it encapsulates bears significance. Whether as a small start up or international organisation, a humble online store or a multinational conglomeration, the principle remains the same: good planning delivers success. Nowhere is effective planning more important than in the development of a good marketing strategy. But when it comes to the delivery of effective marketing, it is essential that a good…
  • 6 steps to increase your free trial to paid customer conversion rate

    Alex Cohen
    2 Jun 2015 | 5:55 am
    Online marketing often focuses on the generation of traffic and the conversion of visitors into leads. But what should you be doing when looking to convert a free trial signup into a paid customer? This is where optimisation of your customer onboarding process becomes all-important. At The SaaS Marketing Agency, we know precisely what it takes to successfully improve the process for your benefit, and below we take a look at the six steps to increasing the conversion rate of your free trials to paid customers. 1. Define success Ultimate success is the conversion of a free trialist into a…
  • The 10 step guide to generating demand through email marketing

    Alex Cohen
    7 Apr 2015 | 1:00 am
    Despite many businesses hearing about us through email marketing, some still question its effectiveness: “Email marketing is dead!” “Email marketing is spam?” These are common things we hear when talking to businesses about generating leads through email marketing. Whatever your view, the simple truth is email marketing is able generate high quality leads for your SaaS business. What’s more, once the content is created, you can automate the email demand generation process. Here’s how to do it: 1. Identify your target market/niche Try to be as specific as possible and segment…
  • We don’t sell anymore

    Alex Cohen
    2 Apr 2015 | 1:00 am
    Once, we used to ‘sell’ by persuading, convincing or offering great deals. Now we offer advice and use our expertise to determine if there is a good fit between TSMA and the business to which we are talking. Our aim is to be a partner, a trusted advisor, a marketing expert to our clients, and that’s just what we do. If you want to be sold to, there are plenty of other agencies that do that. If you need to be talked into doing marketing, again there are plenty of sales people out there doing that. Our website outlines what we do in detail, the clients we do it for and the niche we…
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    Latest blog entries

  • The Secret Life of Incidents

    26 Aug 2015 | 1:28 am
    Everyone knows that incident management is designed to manage the overall life of an incident. Start to finish. Cradle to grave. But what does that really mean? The standard, accepted practice is that (most) incidents are started at the service desk – aka "Level 1 support". In fact, the service desk is generally synonymous with incident management ownership. The role of service desk employees includes ensuring timely and effective resolution. Issues that cannot be fixed at level 1 are escalated to specialty teams, also known as Level 2 (or 3) “resolver” groups. Resolver groups have deep…
  • 5 Tips To Improve Your Service Desk’s Customer Service

    19 Aug 2015 | 1:10 am
    Sadly, many IT departments don’t see the importance of delivering great customer service to their end users. After all, it’s not as though the end users can leave them for another support provider, right? Technically this is true, but it’s also wrong… Have you heard of a new-fangled thing called Google? At a recent IT service management (ITSM) conference in London, a great point was made: “No ITSM tool vendor is the leader in providing technology to help solve IT issues. That award goes to Google.” And according to Forrester Research, only 17% of IT issues actually make it to the…
  • Service Desk Tension Metrics

    12 Aug 2015 | 1:08 am
    Sets of best practices for service management – like ITIL for example – are full of good ideas and good advice, and all that good information is valuable, but sometimes you are able to generate added value by combining two elements of advice from different parts of the guidance. If you look in ITIL 2011’s Service Operations book (Chapter 6.3.5), you’ll see a list of relevant metrics about service desk performance. Now go to ITIL’s Continual Service Improvement (CSI) book (Chapter 5.5.2) and you’ll find some words about tension metrics, which are different metrics that effectively…
  • IT Managers Need a Vacation Too

    4 Aug 2015 | 12:53 am
    It’s summer time in the Northern hemisphere, and many of us are getting ready for our annual holidays. It’s really great to get away from work for a while, but some people don’t get much relaxation because they are constantly interrupted by emergency calls from work.  There are things you can do to make these calls less likely, and that’s just as important a part of holiday planning as booking the flights and the hotel. If you’re going away tomorrow then it’s probably too late to do these things now, but you could get started as soon as you get back, so that next year’s…
  • 7 Service Desk Myths Debunked and How to Kill Them

    28 Jul 2015 | 12:23 am
    TV programs such as The IT Crowd and the Dilbert comic strips convey IT teams and service desks in a comical yet often negative manner. They are very funny, I know I laugh at them, but they are funny mainly because they are based on truths – truths that have been with IT and the service desk for far too long. Sadly, I’m sure that many people resist calling service desks based on the assumption that what they've seen and read is correct.  However, the humor is often based on generalizations or snapshots from a previous time in the history of the corporate IT organization. Many IT…
 
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