SaaS

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  • The Top 100 Enterprise Analytics Startups Of 2014

    A Passion for Research
    Louis Columbus
    22 Oct 2014 | 2:50 pm
    With the potential of removing legacy IT silos and freeing up valuable data to gain greater insights into their operations, enterprises continue to invest heavily in analytics.  Providing powerful analytics tools to business analysts who can get to work immediately on complex challenges instead of having to wait for ITs’ often over-committed resources is also driving analytics market growth. The better a business unit or division gets at understanding their own business, the faster they change their future. Analytics Are Streamlining Industry Value Chains Across every area of an…
  • Intacct Advantage 2014 is almost here!

    Intacct's View from the Cloud
    7 Nov 2014 | 10:58 am
    Autumn marks an exciting time here at Intacct; we start counting down to Intacct Advantage. Now only days away, this year’s conference, held in Orlando from November 9-13, will host more than 70 product, industry, hands-on, and customer panel sessions. Another exciting milestone this year is our largest Marketplace Expo yet, featuring the broadest range of best-in-class, cloud-based solutions.Welcoming such a diverse group of partners to our conference is a testament to the continued growth of the Intacct customer base and the flexibility of Intacct to integrate with so many other business…
  • Post-Intacct Advantage Synopsis with Brian Terrell

    Intacct's View from the Cloud
    17 Dec 2014 | 7:00 am
    BTerrell Group was a Platinum Sponsor for Intacct Advantage 2014, which wrapped up about a month ago. Now that the dust has settled and everyone has had a chance to get back to the business of selling Intacct, I thought it would be a good time to sit down with Brian Terrell, Managing Partner of BTerrell Group, and discuss his reflections on the conference.BRITTANY BENSON: What was the most exciting thing that happened at Intacct Advantage 2014 and why?BRIAN TERRELL: For those of us attending Intacct Advantage 2014 from BTerrell Group, we enjoyed presenting Workforce Go! to the…
  • Dykema Gossett PLLC Selects NetDocuments for Cloud-Based Document Management to Be Deployed Across 12 Offices

    The NetDocs Blog
    10 Dec 2014 | 7:32 am
    Dykema, a leading national law firm, has selected NetDocuments to replace their current on-premises document management solution. Recognizing that document and email management provide value not only to their clients but to the firm, Dykema conducted extensive due diligence to modernize their technology with a best-of-breed solution. NetDocuments was selected as the DMS platform that will meet the requirements for usability, stringent data security, compliance, collaboration, enterprise search, and built-in mobility.
  • Holiday How-To Series: Tips to grow your business to a complex global structure - Part 1

    Intacct's View from the Cloud
    18 Dec 2014 | 7:00 am
    Last month at our user conference, Intacct Advantage 2014, I sat down with about twenty of Intacct’s customers to talk about the challenges they faced prior to switching to Intacct. One key theme from these conversations was the pain of running a multi-entity business. Customers relayed that their original financial system worked well under a single location but quickly became a liability as the business structure became more complex. As companies grow transaction volumes and hold more data, retaining financial data for entities in separate data files and using consolidation spreadsheets…
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    Intacct's View from the Cloud

  • Holiday How-To Series: Tips to grow your business to a complex global structure - Part 1

    18 Dec 2014 | 7:00 am
    Last month at our user conference, Intacct Advantage 2014, I sat down with about twenty of Intacct’s customers to talk about the challenges they faced prior to switching to Intacct. One key theme from these conversations was the pain of running a multi-entity business. Customers relayed that their original financial system worked well under a single location but quickly became a liability as the business structure became more complex. As companies grow transaction volumes and hold more data, retaining financial data for entities in separate data files and using consolidation spreadsheets…
  • Post-Intacct Advantage Synopsis with Brian Terrell

    17 Dec 2014 | 7:00 am
    BTerrell Group was a Platinum Sponsor for Intacct Advantage 2014, which wrapped up about a month ago. Now that the dust has settled and everyone has had a chance to get back to the business of selling Intacct, I thought it would be a good time to sit down with Brian Terrell, Managing Partner of BTerrell Group, and discuss his reflections on the conference.BRITTANY BENSON: What was the most exciting thing that happened at Intacct Advantage 2014 and why?BRIAN TERRELL: For those of us attending Intacct Advantage 2014 from BTerrell Group, we enjoyed presenting Workforce Go! to the…
  • 3 Shameful Accounting Sins We've All Committed - and How to Avoid Them in the Future

    15 Dec 2014 | 9:42 am
    Today’s blog is a guest post from Christophe Primault, co-founder and CEO of GetApp.In spite of the squeaky clean image often attributed to those of us working in accounting, we are all guilty of committing the occasional “sin” in our work. For the most part, sins in accounting result from busyness or sloppiness. Fortunately, those are two challenges you can easily overcome, especially when armed with the right accounting software. Here we'll consider three of the most common accounting sins and address the underlying issues that cause them, as well as suggest solutions. Let's roll up…
  • Starting Inventory Management in Intacct

    11 Dec 2014 | 8:30 am
    Today's blog is a guest blog by Justin Velthoen, product manager of QStock Inventory, an inventory management and barcoding solution that has direct integration with Intacct.Product-based businesses have many facets that are unique to them and require specialists to ensure success. From ecommerce sites to medical offices, from manufacturing to distribution – if you have large amounts of capital in physical products, you need a system that understands the unique needs you will encounter and have the resources to help bring them together. This is where inventory management comes in.What…
  • Intacct Advantage 2014 is almost here!

    7 Nov 2014 | 10:58 am
    Autumn marks an exciting time here at Intacct; we start counting down to Intacct Advantage. Now only days away, this year’s conference, held in Orlando from November 9-13, will host more than 70 product, industry, hands-on, and customer panel sessions. Another exciting milestone this year is our largest Marketplace Expo yet, featuring the broadest range of best-in-class, cloud-based solutions.Welcoming such a diverse group of partners to our conference is a testament to the continued growth of the Intacct customer base and the flexibility of Intacct to integrate with so many other business…
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    SaaS Growth Strategies

  • Desired Outcome drives Customer Success

    Lincoln Murphy
    29 Nov 2014 | 9:10 pm
    So… what does Success look like for your customer? That’s the question that’s at the base of my wildly popular “The Secret to Successful Customer Onboarding” article. But it’s not actually a very good question. What does “success” look like for your customer? What does that even mean? Unless it’s a hard ROI, that’s a tough question to answer. So I always found myself moving to different ways of phrasing basically the same question. And when you do that – when you have to say “in other words,…” next time just start…
  • The Secret to Successful Customer Onboarding

    Lincoln Murphy
    22 Oct 2014 | 1:24 am
    Customer onboarding has come up a lot lately, which is great since having a poor onboarding experience for your customers can pretty much kill your growth… if not your business. The first in-app experience your customer has with your product sets the tone for your relationship, and if it’s confusing, overwhelming, or otherwise puts up barriers to achieving success (or at least recognizing the value potential in your product), you’re in trouble. As I say all the time, the seeds of churn are planted early, and those seeds are planted deep if your onboarding experience for new…
  • 7 Sanity Checks for Sending Cold Email

    Lincoln Murphy
    22 Sep 2014 | 5:08 pm
    Email Prospecting, the once-secret method (still) used (to great effect) by the hottest companies to get the attention of the biggest enterprises out there – even if all they talk about publicly is inbound marketing, adwords, and social – is no longer a secret. Thanks to folks like Jill Konrath, author of Snap Selling, Aaron Ross, author of Predictable Revenue, and Steli Efti from Close.io, the cat’s out of the bag that sending emails to people you’ve never met before in order to get their attention and get your product in front of them doesn’t just work… it is…
  • The Correct Way to Handle Annual Pre-Pay Renewals

    Lincoln Murphy
    28 Aug 2014 | 3:57 pm
    Getting customers to pay up-front for a year is great… the challenge comes 12 months later at renewal time. There are four ways to do renewals, but only one right way. This came up on a recent Clarity call with a SaaS founder, and since annual pre-payments are often the go-to funding source for many early-stage B2B SaaS companies or those bootstrapped companies – regardless of stage – that have chosen to forego any serious external funding, I thought it was important to discuss publicly. While that up-front money from annual pre-pays is great, when it comes time to renew…
  • 10 Growth Hacking Lessons from Dodgeball

    Lincoln Murphy
    14 Aug 2014 | 12:21 am
    I hit Nick Mehta, CEO of Gainsight, right in the gut. And then I took a hard shot to the chest by Gainsight’s New Business director. Working in a startup is rough, lemme tell ya. As Nick and I stood on the sidelines during this company outing – battered, exhausted and laughing – watching the remaining players trying mercilessly to eliminate each other (and have fun at the same time), Nick turned to me and said: “You should write a blog post on what Dodgeball can teach us about Growth Hacking.” So, looking for any excuse to rest – this wasn’t just…
 
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    The NetDocs Blog

  • Your Clients Expect a Service, Not a Product

    16 Dec 2014 | 1:34 pm
    Client expectations are evolving as technology changes, and productivity as it relates to communication is determined by your clients and how accessible you are to them. A client/attorney relationship is just that, it is a true relationship. That relationship needs communication to flourish, just like any other successful relationship. Putting technology at the head of the relationship, ensuring that communication is wide open is a habit every firm should form.
  • ndOffice™ NetDocuments’ Embedded Microsoft Office Integration is Selected as Technolawyer’s Top 10 Product of the Year

    10 Dec 2014 | 9:53 am
    ndOffice, NetDocuments’ Microsoft Office integration product, has won Technolawyer’s Top 10 Products of 2014 Award. ndOffice was chosen by subscribers amongst a pool of nearly 200 products that Technolawyer highlighted throughout the year. Launched in April, ndOffice has revolutionized the way that documents are managed by embedding NetDocuments’ core functionality of saving, editing, version control, and document profiling directly into the Microsoft Office applications.
  • Dykema Gossett PLLC Selects NetDocuments for Cloud-Based Document Management to Be Deployed Across 12 Offices

    10 Dec 2014 | 7:32 am
    Dykema, a leading national law firm, has selected NetDocuments to replace their current on-premises document management solution. Recognizing that document and email management provide value not only to their clients but to the firm, Dykema conducted extensive due diligence to modernize their technology with a best-of-breed solution. NetDocuments was selected as the DMS platform that will meet the requirements for usability, stringent data security, compliance, collaboration, enterprise search, and built-in mobility.
  • On-Premise vs. On-Premises: The Evolution of the English Language (and Legal Technology)

    9 Dec 2014 | 8:48 am
    Came across an interesting topic the other day: most of us in technology have given way to the incorrect use of the word “premise” when referring to the traditional software model being installed on-premises – and yes, turns out Word’s spellchecker was right all along. So, this has been going on for some time, but little did I know that there are hot and heavy debates taking place on this very topic.
  • Bridge the Client Gap with Secure Collaboration

    8 Dec 2014 | 2:30 pm
    What does true collaboration entail?  What are the time saving features that allow your firms productivity to flow smoothly?  The most valuable piece of your work day that collaboration addresses is your time.  True collaboration is an open tunnel of communication between you and your clients that is easily accessible, yet secure and confidential.  When these channels are free flowing, time is on your side, and workflow processes increase dramatically.  The collaboration and communication between you and your clients is vital to your business, so…
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    GetApp Learning Center

  • Increasing Web Site Holiday Sales with Kanban

    John Reeve
    17 Dec 2014 | 4:49 am
    How one online bakery grew their revenue after using Kanban to add a new feature to their web site. The holiday tradition of sending out client gifts makes the season one of the most profitable for online businesses fulfilling the orders. This holiday tale is about one such business, a bakery, that wanted to increase corporate web sales by offering a more personalized experience, and how they used the Intervals Kanban board to make it happen. Market research revealed that targeting business customers, who order larger quantities, would increase their revenue. But, to attract these customers…
  • Three Apps to Automate Billing and Invoicing this Holiday Season

    Todd Spear
    17 Dec 2014 | 3:43 am
    This holiday season your small business will replace the traditional jingle bell sound with the ring of your cash register. At least, that’s what we’re all hoping for, right? To make sure that every transaction gets accounted for, you need the right invoicing and accounting tools. And spreadsheet users this may mean its time to replace the tedious and manual with up-to-date cloud-based apps. Bluntly put: your business is poised to experience the busiest (and most stressful) time of year, and you need to feel confident that your software of choice is making it easy for you. The…
  • GetCast 5: AdsNative, natural online advertising manager.

    Jimmy Flores
    16 Dec 2014 | 3:53 am
    What apps does a startup building an online advertising manager use? Dhawal Mujumdar is one of the co-founders of AdsNative, a platform designed to help people with advertising naturally display it as content, and also helps any outlet with space for advertising connect with advertisers. Dhawal shared with us several of the apps they use internally that help them grow their business. Visit our guest at… AdsNative Follow Dhawal on Twitter In this show you’ll learn why AdsNative uses… New Relic for deeper customer data. Datadog as their monitoring service. Slack as a…
  • 5 Reasons Selling Online Needs Proper Inventory Management.

    Hadley Jones
    15 Dec 2014 | 3:31 am
    Who is the most important part of selling online? The customer, of course. What does inventory management have to do with the customer? Everything! Online purchases are about “I want it now”. Customer satisfaction and proper inventory management are inextricably intertwined. From customer satisfaction to company profitability is just a short step. There are 5 reasons (at least) why you need to get this right: Online customers want to know what’s available. Inventory management can tell them immediately and also how many are left. Online customers don’t want false promises now and…
  • GetCast 4: Insightly, online CRM for small business.

    Jimmy Flores
    15 Dec 2014 | 2:55 am
    What apps does a CRM for small business use internally? Loretta Jones VP of marketing at Insightly shares with us some of the tools that makes Insightly such an amazing CRM for small business. Visit our guest at… Insightly Follow Insightly on Twitter In this show you’ll learn why Insightly uses… Preact to analyze product usage. Marketo to self manage online marketing. Optimizely for A/B testing. Crazy Egg to understand page engagement. KissMetrics for easy to use analytics. The post GetCast 4: Insightly, online CRM for small business. appeared first on GetApp Learning…
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    A Passion for Research

  • Ten Ways Big Data Is Revolutionizing Manufacturing

    Louis Columbus
    14 Dec 2014 | 6:13 pm
    McKinsey & Company recently published How Big Data Can Improve Manufacturing which provides insightful analysis of how big data and advanced analytics can streamline biopharmaceutical, chemical and discrete manufacturing. The article highlights how manufacturers in process-based industries are using advanced analytics to increase yields and reduce costs. Manufacturers have an abundance of operational and shop floor data that is being used for tracking today.  The McKinsey article shows through several examples how big data and advanced analytics applications and platforms can deliver…
  • 84% Of Enterprises See Big Data Analytics Changing Their Industries’ Competitive Landscapes In The Next Year

    Louis Columbus
    28 Nov 2014 | 10:37 pm
    87% of enterprises believe Big Data analytics will redefine the competitive landscape of their industries within the next three years. 89% believe that companies that do not adopt a Big Data analytics strategy in the next year risk losing market share and momentum. These and other key findings are from a Accenture and General Electric study published this month on how the combination of Big Data analytics and the Internet of Things (IoT) are redefining the competitive landscape of entire industries. Accenture and GE define the Industrial Internet as the use of sensor, software,…
  • The Top 100 Enterprise Analytics Startups Of 2014

    Louis Columbus
    22 Oct 2014 | 2:50 pm
    With the potential of removing legacy IT silos and freeing up valuable data to gain greater insights into their operations, enterprises continue to invest heavily in analytics.  Providing powerful analytics tools to business analysts who can get to work immediately on complex challenges instead of having to wait for ITs’ often over-committed resources is also driving analytics market growth. The better a business unit or division gets at understanding their own business, the faster they change their future. Analytics Are Streamlining Industry Value Chains Across every area of an…
  • Gartner’s Top 10 Strategic Technology Trends For 2015

    Louis Columbus
    22 Oct 2014 | 1:56 pm
    Gartner presented their top 10 strategic technology trends for 2015 at their annual Gartner Symposium/ITxpo 2014 held in Orlando earlier this month.  Computing Everywhere, the Internet of Things (IoT) and 3D Printing are projected to be the three most important strategic technology trends in 2015. 3D Printing Will Continue To Revolutionize Prototyping And Manufacturing   3D printing is forecast to reach a tipping point in the next three years due to streamlined prototyping and short-run manufacturing. Improving time-to-market, ensuring greater accuracy of highly customized products, and…
  • Demand For 3D Printing Skills Is Accelerating Globally

    Louis Columbus
    21 Sep 2014 | 7:05 am
    35% of all ads posted for engineering jobs in the last 30 days prioritize 3D printing and additive manufacturing as the most sought-after skill. Wanted Analytics’ latest analysis of the 3D printing and additive manufacturing job market found that IT and management expertise were the second most common skill sets mentioned in ads seeking to recruit engineers.  Key take-aways from their study and the growing market for engineers with 3D printing skills are provided below: Key Take-Aways The number of job ads requiring workers with 3D printing skills increased 1,834% in 4 years and 103% when…
 
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    For Entrepreneurs Blog

  • Consumerization of the Enterprise – Phase 2

    David Skok
    3 Dec 2014 | 5:00 am
    Consumer VCs like to make light of the Founders Fund mantra ‘We wanted flying cars, instead we got 140 characters.’ For those of us working in the enterprise, it’s actually the reverse, “They promised us 140 characters, instead we got Workday.” Since 2010, SaaS applications were supposed to “consumerize”, but as anyone who has used […]
  • 2014-15 Bridge Group SaaS Inside Sales Research Survey

    David Skok
    13 Nov 2014 | 5:04 pm
    The Bridge Group is known for publishing insightful studies that aid SaaS Sales & Marketing leaders to build and optimize their inside sales strategies. They are working on the 5th round of their SaaS inside sales research and would like our help completing a 6-7 minute survey. Your answers will remain anonymous, and in return […]
  • 2014 Pacific Crest Saas Survey- Part 2

    David Skok
    22 Oct 2014 | 1:30 am
    Last week I shared the results from Part 1 of our survey  in which 300+ SaaS companies shared data on their growth and go-to-market strategies. This week we dive into the results from Part 2 of the survey where we compare application delivery methods, operational costs and gross margins, contract terms, churn rates, capital requirements and accounting […]
  • 2014 Pacific Crest SaaS Survey – Part 1

    David Skok
    9 Oct 2014 | 4:25 am
    For the third year in a row, we worked together with Pacific Crest Securities, an investment banking firm with a specific focus on SaaS, to survey 306 SaaS companies. This represents nearly double the # of respondents from last year, giving us deeper benchmarking data and insights to share on the growth and operations of […]
  • Using Outbound Prospecting to reach highly targeted prospects

    David Skok
    27 Jun 2014 | 6:00 am
    As most of my readers know, I am a big fan of Inbound Marketing. However there are times when inbound leads aren’t either enough, or the right kinds of leads needed to reach your best potential customers. In those situations, one tool worth considering is the use of a dedicated sales team to do outbound […]
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    Ticket Tailor Blog

  • Synchronise your ticket buyers with MailChimp

    Jonny White
    10 Dec 2014 | 8:12 am
    Whether it’s sending a reminder about the upcoming show or promoting the upcoming calendar of events, keeping in touch with ticket buyers is an important part of every event organisers job. MailChimp is a great email marketing tool that’s used by many event organisers. It enables you to design and send out email campaigns to your mailing lists. With a new MailChimp and Ticket Tailor integration you can now automatically synchronise all your ticket buyers with a mailing list in MailChimp. Connect your MailChimp account to Ticket Tailor and whenever someone buys a ticket…
  • Sell tickets for private events

    Jonny White
    3 Nov 2014 | 9:02 am
    We are excited to let you know that Ticket Tailor now lets you sell tickets online for private events with the addition of 2 key new features: Password protect your events and Hiding events from your box office. Read our guides below on how these great new features work, and if you have any feedback please get in touch via email or using the comments section below.   Password protect your ticket sales This features allows you to set an access password for your event page. Once configured, only those with the access password can access the event page to purchase tickets. When editing an…
  • How to Sell Tickets on Squarespace

    Jonny White
    15 Oct 2014 | 2:56 am
    What is Squarespace? Squarespace is a creative solution that provides a great service to help anyone build a website for their ideas. From concert organisers who are selling out arenas, to local venues putting together a website for the first time, Squarespace provides a great set of tools that has made it one of the most popular website builders on the internet. Find out more about Squarespace. How to Sell Tickets On Squarespace Learning how to sell tickets on Squarespace is a great way to boost sales for your next event. Ticket Tailor allows you to integrate our own widget to your…
  • How The Lisbon Beat Boat Sell Tickets Online

    Mark Chaffey
    24 Sep 2014 | 9:07 am
    What’s the Event? What can we expect from Lisbon Beat Boat? The Lisbon Beat Boat is a series of curated boat parties, attracting a great crowd of people with renowned international DJ’s on a huge caravel in one of Europe’s most beautiful cities: Lisbon. Their team shares a burning passion for their events and pride themselves on having one goal: to give you the time of your life on their Beat Boat. Beat Boat is organized by three German guys, who claim this is the only time you will meet a group of Germans with the sole task of making you happy. See you on the boat! How Ticket…
  • 5 Essential WordPress Plugins for Your Event Websites

    Shaun Quarton
    15 Sep 2014 | 1:21 am
    With over 60 million users, WordPress is the most popular website content management system on the Internet. Many event websites are built using the platform, and it isn’t hard to see why: With WordPress, you can install plugins for your website, giving it a level of functionality way beyond your own programming capabilities. This is one of the major for WordPress’s popularity. If you’ve built your event website using WordPress, here are five fantastic plugins to consider. Ticket Sales Plugin: Ticket Tailor Our brand new Ticket Tailor plugin makes selling tickets directly…
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    Totango Blog

  • New Feature: Announcing the Customer Health Console

    Adi Feiwel
    16 Dec 2014 | 5:48 pm
    We are thrilled to announce the launch of the Customer Health Console!  A few months ago, we released the Customer Portfolio Manager, a tool for every CSM to manage their own portfolio of customers in one central place.  Now with the Customer Health Console, executives and managers have the ability to track the health of their entire customer base (viewed by segments if required), monitor health trends over time, and evaluate the performance of every CSM — all in one centralized dashboard.  The Customer Health Console tracks revenue, team performance and other key indicators and it…
  • Trials and tribulations: 4 best practices for increasing trial conversions

    Amanda Saunders
    8 Dec 2014 | 9:13 am
    A recent study shows 67% of SaaS companies receive some percentage of their new customers through free trials. If your company offers free trials or a freemium model, it’s important for you to find ways to increase trial conversion rates in order impact new customer acquisition. While it’s widely accepted that increasing your trial conversion rate is one of the fastest ways to build the customer base, it’s not always clear how to improve it. Below are four tips every SaaS company should keep in mind to help increase their trial conversion rate and user signups. 1. Identify…
  • Top 3 lessons learned from building today’s best in class customer success

    Amanda Saunders
    1 Dec 2014 | 10:35 am
    At Totango we’ve worked with over 200 customers of all sizes to help design, build and deploy best-in-class customer success management programs for their organization. Customer success management enables them to reduce churn, encourage upsells and promote evangelism. Through working with these companies, as well as drinking our own champagne, we’ve learned a few best practices when it comes to building a successful program in your organization. Have the right data With the growth of SaaS, businesses have more access to customer data than ever before. While traditionally, businesses have…
  • New Feature: Track changes in usage, utilization and customer status

    Amit Bluman
    24 Nov 2014 | 6:00 am
    We are happy to announce the release of a new feature in Totango that enables you to track changes in engagement score, license utilization, and customer status.  This powerful feature allows you to put context around the numbers that you are tracking.  For example, you can now track if  a customer’s usage has dropped more than a set percentage (e.g., 20%) in a particular period of time (e.g., the last 2 weeks). The purpose of the feature is to provide Customer Success Managers and other customer-facing groups with the right tools to monitor and  understand changes in customer usage and…
  • It’s Time for the 4th Annual SaaS Metrics Survey

    Amanda Saunders
    21 Nov 2014 | 9:49 am
    That’s right, as 2014 comes to a close it’s time to look back at the state of the SaaS market and see what metrics have become top of mind for the industry. We’ve just released our 4th Annual Saas Metrics Survey where we collect information from hundreds of SaaS companies to see how they are evaluating the performance of their business. Please take a few minutes to fill out the survey and you will be entered to win one of five $100 Amazon gift cards. If you complete the survey, you’ll be one of the first to receive the report that will include information on: Which metrics SaaS…
 
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    Pierre Lechelle

  • 10 Trends for Startup Marketing in 2015

    Pierre Lechelle
    17 Dec 2014 | 6:49 am
    Marketing is evolving very quickly. Marketers need to evolve as well. Your competitors will and if you don’t, they’ll beat you. And you don’t want that. 2015 is going to see a lot of improvements in terms of Marketing. Following these trends will help you to stay on top of your marketing and develop your sales […] Cet article 10 Trends for Startup Marketing in 2015 est apparu en premier sur Pierre Lechelle.
  • Startups: should you focus on SEO?

    Pierre Lechelle
    30 Oct 2014 | 4:56 am
    One of the main mis-conception about SEO and Content Marketing is the necessary time required to generate results. Creating and implementing a SEO strategy takes plenty of time. You might not see result in the first few months. Some people might not even see results in the first year. So what about using SEO as […] Cet article Startups: should you focus on SEO? est apparu en premier sur Pierre Lechelle.
  • Business Startup Checklist: 45 Steps to Build the Perfect Startup

    Pierre Lechelle
    6 Oct 2014 | 1:08 am
    Building a startup is not an easy task. It’s challenging and hard-work. During the last 20 years, plenty of startups saw the light, and we can see patterns to emerge. People who grew their startups to billion dollars companies mainly followed the same process. This article is about to give you the key to success in order to […] Cet article Business Startup Checklist: 45 Steps to Build the Perfect Startup est apparu en premier sur Pierre Lechelle.
  • Branding for Startups

    Pierre Lechelle
    22 Sep 2014 | 6:57 pm
    Last night, while I was sleeping, I ended up dreaming about Coca-Cola. Don’t ask me why. I don’t know why. What’s fascinating about this dream is that I was dreaming about a brand, and it wasn’t the first time… Sometimes, brand can be so much rooted into your brain that you think about them at […] Cet article Branding for Startups est apparu en premier sur Pierre Lechelle.
  • The Startup Ego

    Pierre Lechelle
    4 Aug 2014 | 1:24 pm
    I’ve met plenty of Entrepreneurs. They’re always open for discussion. You can feel their excitment when they talk about their idea. One of them is unique, the outgoing kind. The one who is all over the place. He’s always applying to contests or trying to get the most funding. I’ll tell you what. They spend so much […] Cet article The Startup Ego est apparu en premier sur Pierre Lechelle.
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    Classic informatics

  • Things To Keep In Mind While Drafting A Mobile SEO Strategy

    Classic
    18 Dec 2014 | 5:15 am
    If the statistics are to be believed 55 percent of the mobile consumers want to purchase within an hour. That’s a figure too good to ignore. Still there are many organizations that are resistant to the idea of having mobile-friendly websites for their businesses. It is high time that you give up this resistance. Your competitors are using this opportunity against you. They are there in your target audience’s mobile devices and making more money than you cannot make with your desktop website alone. Those who are intelligent enough to take the big plunge should concentrate on drafting a…
  • The World Of mHealth!

    Classic
    16 Dec 2014 | 4:42 am
    It has been quite some time since the communication and information technology has been introduced to the healthcare industry. As a result, mHealth was born and it has shaped the way healthcare industry has evolved today. Yes, mobile phones and wireless technology has influenced the health care world in a positive way. But the technology is still very new and least talked about in the technology arena. So, we decided to talk about it here in our blog. Today, mHealth is used in the healthcare industry for many crucial things such as delivering health care facilities / services, surveillance of…
  • What’s The Future of eCommerce? It’s mCommerce!

    Classic
    12 Dec 2014 | 5:32 am
    Sales are the lifeblood of every business. This holds true for the online businesses as well. And would understand this better than the eCommerce entrepreneurs? To be able to craft winning strategies, eCommerce entrepreneurs have to track their sales every month. Not only this, they also have to keep a track of new customers visiting and buying from them, repeat customer and the purchases made by them and many other critical details of the activities their target audience is doing on their website. So, you have been all this so far. That’s great! But what more are doing? No we are not…
  • What Makes A Mobile App Successful?

    Classic
    11 Dec 2014 | 1:02 am
    Today, mobile apps have become one of the most common development choices for businesses, especially start-ups. The latest statistics indicate that the app economy is thriving with an estimated annual revenue of $25 billion. While this is a good figure to be motivated to take your business online, there is one more aspect that you should keep in mind. According to a study conducted by Localytics, one in every four downloaded mobile apps goes unused by the user and is ultimately deleted. So, what is the problem? The problem is that there are millions of apps to be found across various app…
  • What’s Coming In WordPress 4.1?

    Classic
    8 Dec 2014 | 10:05 pm
    WordPress 4.0 was released in the beginning of September this year and it came with tons of new improvements like the enhanced post editor, improved Internationalization support, etc. But let’s admit, it wasn’t the revolution all of us had expected. But the latest WordPress 4.1 which is expected to be released in the coming next week will have new features and more visible changes. From the latest update you can expect to see some new UI elements, modes in the dashboard, query API and numerous performance enhancements. In this blog post, we will talk about the expected changes that are…
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    The SaaS Marketing Agency » SaaS Marketing Blog

  • Golden goose or marketing turkey: 8 marketing predictions for SaaS businesses in 2015

    Alex Cohen
    26 Nov 2014 | 8:59 am
    Prediction time again SaaS is a fairly unique business model. Frequently, there are no boxes or bricks. SaaS businesses can just exist in the virtual world, digitally enabled in practically every aspect. This means they need to be as sharp (if not sharper) than anyone else when it comes to digital marketing. As the end of the year rolls into sight, many SaaS vendors will be wondering what the next 12 months holds. Here we help interpret how some of the marketing trends we’ve seen develop over recent times may play out next year. 1. Demand for ROI SaaS businesses rely on leads generated in…
  • How to work out ROI from marketing SaaS

    Alex Cohen
    10 Nov 2014 | 10:48 am
    So how do you work out the ROI? Many SaaS businesses ask this, believing marketing is a dark art or just ‘fluffy, brand building’. It’s also surprising how many people believe marketing is an optional business activity. However, it’s a fact that marketing is a major component of any MBA programme. And just like any other, a successful SaaS business needs to have a good idea of the numbers. Luckily for online software businesses much of the data we need is locked into the systems and processes we use. Online, digital marketing channels, the pivotal role of the website and…
  • 30 Call to Actions to test on your SaaS website

    Alex Cohen
    6 Nov 2014 | 12:23 am
    Do you think you’re just limited to Free Trial or Book Demo as call to actions (CTAs) to test on your SaaS website? Think again, here are 30 to get you started with: Free Trial Book Demo Try it now Give us a call Request a call back Call sales Talk to us Free consultation Free audit Free review Sign up Get started Start for free Sign up with Facebook/LinkedIn/Twitter Click here Buy online Start (verb for product name) Try the demo now Make the switch Register today Create my account See for yourself Check it out Become a member Click to look inside Request a quote Get instant access See how…
  • 7 elements to split test on your SaaS website

    Alex Cohen
    23 Oct 2014 | 6:41 am
    The website is the marketing hub of a SaaS business, for many it’s their lead generation tool, for some it’s their only sales tool. It’s therefore essential your website has as high a conversion rate as it possibly can. Split-testing your SaaS website is a great way to increase conversion rates; small incremental improvements can add up over time. What would doubling or trebling your conversion rate do for your SaaS business? Here are 7 things you can split test on your SaaS website: On the home page: 1. Headlines: Different tones of copy (fun vs professional) for example, or different…
  • 10 ways to market your SaaS business

    Alex Cohen
    14 Oct 2014 | 2:53 am
    Important considerations to help you successfully grow your online software business The Cloud is a great enabler. Much of this enablement is a function of the reduced costs of the SaaS business model. Cost is no longer an insurmountable barrier to entry. Today, small and medium scale businesses are able to launch an online application and establish a presence in the global marketplace with relative ease. However, selling a SaaS solution off the website is an entirely different proposition to developing the application. As any high street boutique will tell you, setting up shop is one thing.
 
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    Latest blog entries

  • What’s the Future of Corporate IT and ITSM?

    16 Dec 2014 | 1:06 am
    While we were at FUSION, the joint itSMF USA and HDI IT service management (ITSM) conference, we asked a number of the IT and ITSM professionals in the Expo Hall three quick questions about the future of IT: Where do you see the corporate IT department in five years’ time? With the consumerization of IT continuing to drive employee expectations of corporate IT, how will this potentially disrupt the way companies deliver IT? What IT process or activity is the most important in creating superior user experiences to boost user/customer satisfaction? We also tweeted the survey a few times…
  • 15 IT Trends for 2015

    11 Dec 2014 | 12:42 am
    To shepherd in the New Year I’ve created a list of 15 IT trends for 2015. They’re in no particular order, and most are not new – they’re just more relevant in 2015 given the long lead time for mass corporate adoption of new technologies, practices, and thinking despite what industry pundits get excited about and predict… Read More
  • What Can Estonia Teach You about IT Service Management?

    8 Dec 2014 | 1:24 am
    The 2014 itSMF Estonia conference, held in Tallinn last week, was an international IT service management (ITSM) fest. The circa 180 delegates had travelled from 12 countries (including strong Finnish and British contingents) and the presenters came with a variety of international perspectives. It differed to many of the other international itSMF chapter and global IT service management (ITSM) conferences I’ve previously attended, in that: It was a single day event – which very handily kept the conference and travel costs (and time spent away from the office) down. There was a single…
  • Car Insurance, Broadband, and the Real User Experience

    26 Nov 2014 | 7:18 am
    Recently I had to undertake that wonderful annual task of renewing my car insurance. I did the comparison-website bit, phoned a couple of brokers, and of course went directly to a number of insurers’ own websites to see if they could beat the comparison sites. What shocked me was not the very range of prices offered for the same cover, but the performance of the respective websites, some of which had obviously been designed with fibre and cable broadband speeds in mind, rather than the copper that still provides the majority of access. One site I actually gave up on, because it would…
  • Whose Fault Was It?

    25 Nov 2014 | 12:40 am
    We all know that IT service management is about people, processes and tools, but for some reason we always seem to focus on the processes and the tools and forget about the people. I once worked with an organization where the first question that was asked after a major incident was always “Whose fault was it?”, or something very similar. The senior IT manager needed to have someone to blame for everything that went wrong. As a direct result of this management style the organization never managed to improve. It was almost impossible to find out the truth about what sequence of events had…
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