SaaS

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  • When did billing become so complicated?

    Intacct's View from the Cloud
    23 Sep 2014 | 8:50 am
    Today's guest blog post is courtesy of Nik Puni, President of Sererra. Sererra is a Platinum Sponsor of Advantage 2014 in Orlando, Florida from November 9-13.In the technology world, 2008 seems like an eternity ago. Back then the SaaS market was still maturing with the majority of software publishers offering on-premises software the old fashioned way. As cloud adoption has increased, there has been a dramatic shift away from selling perpetual licenses with annual maintenance to a recurring, consumption-based revenue model. Embedded in this shift is the ability to offer new pricing models…
  • 7 Sanity Checks for Sending Cold Email

    SaaS Growth Strategies
    Lincoln Murphy
    22 Sep 2014 | 5:08 pm
    Email Prospecting, the once-secret method (still) used (to great effect) by the hottest companies to get the attention of the biggest enterprises out there – even if all they talk about publicly is inbound marketing, adwords, and social – is no longer a secret. Thanks to folks like Jill Konrath, author of Snap Selling, Aaron Ross, author of Predictable Revenue, and Steli Efti from Close.io, the cat’s out of the bag that sending emails to people you’ve never met before in order to get their attention and get your product in front of them doesn’t just work… it is…
  • The Era of Personal Productivity

    The NetDocs Blog
    29 Sep 2014 | 11:04 am
    Is your firm providing approved tools and software for you people to remain productive, mobile, and secure all at the same time? If so, do they like them? Better yet, do they use them? Every year NetDocuments holds a CIO Forum with some of our customer firms. We do this to get feedback on how to ultimately improve the document management service we’ve been providing for 15 years. It’s always interesting to look back and reflect on the issues our customer firms were facing just a few years ago. One year (several years ago) I distinctly remember a very intelligent CIO state…
  • How NOT to do Online Marketing Automation

    GetApp Learning Center
    Diana Berryman
    1 Oct 2014 | 2:31 am
    Just because we have the tools to make marketing automation fit around our busy lives, does not mean we can leave them to it. Sure if you want to come across like a robot, churning out posts, articles and emails day after day then go for it. Most of us would like to appear human, surely that is the whole point of online marketing? We are incredibly privileged to have the Internet and all that goes along with it. Online Marketing has become easier, cheaper and more accessible than ever before. Not only are businesses able to get their message out to the masses with ease, but consumers can…
  • Demand For 3D Printing Skills Is Accelerating Globally

    A Passion for Research
    Louis Columbus
    21 Sep 2014 | 7:05 am
    35% of all ads posted for engineering jobs in the last 30 days prioritize 3D printing and additive manufacturing as the most sought-after skill. Wanted Analytics’ latest analysis of the 3D printing and additive manufacturing job market found that IT and management expertise were the second most common skill sets mentioned in ads seeking to recruit engineers.  Key take-aways from their study and the growing market for engineers with 3D printing skills are provided below: Key Take-Aways The number of job ads requiring workers with 3D printing skills increased 1,834% in 4 years and 103% when…
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    Intacct's View from the Cloud

  • When did billing become so complicated?

    23 Sep 2014 | 8:50 am
    Today's guest blog post is courtesy of Nik Puni, President of Sererra. Sererra is a Platinum Sponsor of Advantage 2014 in Orlando, Florida from November 9-13.In the technology world, 2008 seems like an eternity ago. Back then the SaaS market was still maturing with the majority of software publishers offering on-premises software the old fashioned way. As cloud adoption has increased, there has been a dramatic shift away from selling perpetual licenses with annual maintenance to a recurring, consumption-based revenue model. Embedded in this shift is the ability to offer new pricing models…
  • You Can’t Manage What You Don’t Measure

    8 Sep 2014 | 11:07 am
    This week, Intacct is pleased to welcome a guest blog from AvidXchange.You've probably heard the old adage, "you can't manage what you don't measure". This statement holds true when analyzing the costs to process invoices. Most organizations have never taken the time to truly understand what it costs them to process just one invoice or pay one bill, and are truly shocked when they find out their true costs. It seems that companies’ biggest hindrance to establishing their cost per invoice is that they are too busy with their daily tasks, or that they simply don’t know of an easy way…
  • Achieving Rapid Growth Painlessly

    4 Sep 2014 | 7:30 am
    Fast growth can be a great problem to have - but it can also be challenging for the finance team. That is where having the right financial system in place can make all the difference. Organizations of all sizes have chosen Intacct to grow their businesses quickly while still managing revenue without adding extra staff.One example of this is Adaptive Computing, a leader in cloud management and high performance computing management solutions. Adaptive Computing used Intacct to improve their financial operations and enabled them to get the same amount of work completed while reducing their…
  • Discovering how improved productivity can increase ROI

    2 Sep 2014 | 7:14 am
    One of the most frequent benefits an organization sees after optimizing its financials is the ability to drive value across the entire business. The right financial system provides companies with real-time financial and operational visibility into even the most complicated of accounts, comprehensive financial controls to ensure security and compliance, and extensive automation to streamlines business processes, reduce labor, and cut costs. Before moving to Intacct, one client of Intacct partner LBMC Technologies was using an additional 16 Excel spreadsheets to close out their financials each…
  • Understanding the new revenue recognition standard – an illustrative example

    27 Aug 2014 | 7:21 am
    In the first part of this blog series, I looked at the big picture changes of the new revenue recognition standard and provided pointers to some good general resources. Now, let’s take a look at an example on how the removal of industry specific guidance will impact software companies. In their publication, PWC provides the example of sale of a perpetual software license with post-contract support (PCS). For this example, none of the goods and services are sold on a standalone basis, and there is no stated renewal fee for the PCS services.Under the old model, a company would try to…
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    SaaS Growth Strategies

  • 7 Sanity Checks for Sending Cold Email

    Lincoln Murphy
    22 Sep 2014 | 5:08 pm
    Email Prospecting, the once-secret method (still) used (to great effect) by the hottest companies to get the attention of the biggest enterprises out there – even if all they talk about publicly is inbound marketing, adwords, and social – is no longer a secret. Thanks to folks like Jill Konrath, author of Snap Selling, Aaron Ross, author of Predictable Revenue, and Steli Efti from Close.io, the cat’s out of the bag that sending emails to people you’ve never met before in order to get their attention and get your product in front of them doesn’t just work… it is…
  • The Correct Way to Handle Annual Pre-Pay Renewals

    Lincoln Murphy
    28 Aug 2014 | 3:57 pm
    Getting customers to pay up-front for a year is great… the challenge comes 12 months later at renewal time. There are four ways to do renewals, but only one right way. This came up on a recent Clarity call with a SaaS founder, and since annual pre-payments are often the go-to funding source for many early-stage B2B SaaS companies or those bootstrapped companies - regardless of stage – that have chosen to forego any serious external funding, I thought it was important to discuss publicly. While that up-front money from annual pre-pays is great, when it comes time to renew those…
  • 10 Growth Hacking Lessons from Dodgeball

    Lincoln Murphy
    14 Aug 2014 | 12:21 am
    I hit Nick Mehta, CEO of Gainsight, right in the gut. And then I took a hard shot to the chest by Gainsight’s New Business director. Working in a startup is rough, lemme tell ya. As Nick and I stood on the sidelines during this company outing – battered, exhausted and laughing – watching the remaining players trying mercilessly to eliminate each other (and have fun at the same time), Nick turned to me and said: “You should write a blog post on what Dodgeball can teach us about Growth Hacking.” So, looking for any excuse to rest – this wasn’t just…
  • Save your Free Trial from the Bots

    Lincoln Murphy
    27 Jul 2014 | 1:15 am
    At the Black Hat conference in Las Vegas, a security research duo showed how they built a cryptocurrency-mining botnet by leveraging cloud platform services – like Amazon Web Services, Heroku, or Google App Engine - using only Free Trials and Freemium accounts [PDF]. Cue the overly-dramatic sky-is-falling music as we mourn the demise of SaaS Free Trials and Freemium (remember, it pays to be clear on the various uses of “Free”). I know a lot of entrepreneurs, founders, executives, and product marketers at SaaS and Cloud companies will read that Wired article and say to me…
  • SaaS Free Trial Extension Requests are a Bad Sign

    Lincoln Murphy
    14 Jul 2014 | 11:54 pm
    I got this question about SaaS Free Trial Extension requests and I thought I’d answer it here, for all to see. “Lincoln, that was a great guest post by Steli Efti from Close.io on sales mistakes that lead to churn. I was reading Steli’s blog and found a recent post where he says “short trials + liberal extensions” is the way to go. While you haven’t covered this directly (unless I missed it), it struck me as something you’d likely have an opinion on. I’m confused… who’s right?” I’m right, obviously. [End of Article] No,…
 
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    The NetDocs Blog

  • The Era of Personal Productivity

    29 Sep 2014 | 11:04 am
    Is your firm providing approved tools and software for you people to remain productive, mobile, and secure all at the same time? If so, do they like them? Better yet, do they use them? Every year NetDocuments holds a CIO Forum with some of our customer firms. We do this to get feedback on how to ultimately improve the document management service we’ve been providing for 15 years. It’s always interesting to look back and reflect on the issues our customer firms were facing just a few years ago. One year (several years ago) I distinctly remember a very intelligent CIO state…
  • Have an Idea? We want to Hear It.

    29 Sep 2014 | 8:40 am
    One of the greatest advantages of the SaaS model of cloud-based document management is that enhancements and upgrades are done automatically, leaving your organization to focus less on technology concerns and more on getting your job done.  As opposed to clunky, on-premise installations that can be time consuming and costly, cloud installations like NetDocuments are managed and updated by the vendor and available as soon as you log in to your workstation. And did you know that you can request these enhancements through our new Support Community?  NetDocuments’ Support site…
  • 14.4 Release Webinar - September 26 at 12PM EST

    25 Sep 2014 | 9:18 am
    One of the great benefits of a Software-as-a-Service (SaaS) platform is that you’re never on an outdated version of the software. NetDocuments updates its service four times per year, adding new features and functionality to keep your firm productive with the latest in document and email productivity tools. The next release, dubbed 14.4 (for the fourth release of 2014), is right around the corner on October 2. Don’t miss this Webinar on September 26 as our our product team will go through the details of 14.4 to help you get the most out of this exciting update. REGISTER HERE…
  • Industry Veteran Wayne Harris Joins NetDocuments as SVP of Global Sales to Drive Growth

    25 Sep 2014 | 3:00 am
        Salt Lake City, UT –  September 25, 2014 – NetDocuments, the leader in cloud based document and email management, today announced the appointment of Wayne Harris as Senior Vice  President of Global Sales.  With over 20 years of executive sales management experience, Wayne will lead NetDocuments’ global  sales strategy and partner programs to achieve rapid growth in the legal document management market.    Matt Duncan, CEO of NetDocuments commented, “We’re thrilled to have Wayne onboard.  He knows the…
  • The Future of Legal Technology Q&A with Neil Davison of Farrer & Co

    23 Sep 2014 | 10:01 am
    Five firms sat down in the UK to discuss the future of legal document management. This CIO roundtable event was then summarized and written up in a nice whitepaper available HERE. In addition to the whitepaper write-up, we sat down with Neil Davison, the IT Director at Farrer & Co to discuss NetDocuments and the legal technology landscape. Here is the Q&A with Neil... Why was it necessary for to you to re-look at your document management environment? We came to the realization that to move forward as a business our current system wasn’t cutting it. We needed a single repository,…
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    GetApp Learning Center

  • How NOT to do Online Marketing Automation

    Diana Berryman
    1 Oct 2014 | 2:31 am
    Just because we have the tools to make marketing automation fit around our busy lives, does not mean we can leave them to it. Sure if you want to come across like a robot, churning out posts, articles and emails day after day then go for it. Most of us would like to appear human, surely that is the whole point of online marketing? We are incredibly privileged to have the Internet and all that goes along with it. Online Marketing has become easier, cheaper and more accessible than ever before. Not only are businesses able to get their message out to the masses with ease, but consumers can…
  • Small Business Accounting Apps and Add-Ons Twitter Chat

    James Clifton
    30 Sep 2014 | 8:32 am
    The second of our Twitter Chats where we talked integrations and add-ons with Xero and Quickbooks plus a host of QBO unconditionals and some random developers who popped in for the chat. We covered many topics relating to integrations, add-ons, life and more. Have a look through the chat let us know what you think and keep an eye out for the next #GetApp Twitter Chat. [View the story "Small Business Accounting Apps and Add-Ons" on Storify]
  • The Surefire Way to Create the Perfect Knowledge Base

    Niamh Lynch
    30 Sep 2014 | 2:17 am
    Knowledge bases. Yeah, I hear ya. It’s not the most exciting part of your business, is it? People don’t rave about knowledge bases on Twitter, or center their purchasing decisions on how good your FAQ is, but don’t make the mistake that other businesses do. Just because it’s not the sexiest side of help desk software doesn’t mean that it’s worth skipping or doing the minimum required. Building a good knowledge base is essential to the long-term maintenance of your brand. Sure, it’s probably not going to set anyone’s soul on fire, but a good experience with a slick knowledge…
  • Alternatives to Basecamp: The Real Truth about Project Management App Choices

    Hadley Jones
    29 Sep 2014 | 1:40 am
    How did Basecamp get to be a 600-pound gorilla in the project management app space – and does that mean that you still have other choices? After all, with one of the largest user bases (over 9 million by current estimates), this cloud-based app can make it onto users’ shortlists about what to choose by its sheer market share if nothing else.  However, we’re still some way away from the kind of dominance that Microsoft still has over the PC operating system market, for example. And even there, Apple, Linux and tablet PC systems like Android are living proof that viable alternatives can…
  • The Top 15 Most Influential Customer Service Experts To Follow on Twitter

    Christophe Primault
    28 Sep 2014 | 11:30 am
    It’s crystal clear that customer service is important. No matter what industry your small business is in, you need to make sure that your clients receive the service they pay for. Apart from the traditional meaning of customer service, which is according to Wikipedia “the provision of service to customers before, during and after a purchase”, small businesses also need to be aware of the importance of the social consumer. The concept behind this term is that consumers first check their social networks to learn about products they might want to acquire. Your customer support…
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    A Passion for Research

  • Demand For 3D Printing Skills Is Accelerating Globally

    Louis Columbus
    21 Sep 2014 | 7:05 am
    35% of all ads posted for engineering jobs in the last 30 days prioritize 3D printing and additive manufacturing as the most sought-after skill. Wanted Analytics’ latest analysis of the 3D printing and additive manufacturing job market found that IT and management expertise were the second most common skill sets mentioned in ads seeking to recruit engineers.  Key take-aways from their study and the growing market for engineers with 3D printing skills are provided below: Key Take-Aways The number of job ads requiring workers with 3D printing skills increased 1,834% in 4 years and 103% when…
  • Roundup Of 3D Printing Market Forecasts And Estimates, 2014

    Louis Columbus
    18 Aug 2014 | 10:49 am
    3D printing’s potential to revolutionize manufacturing is quickly becoming a reality. From relatively simple make-to-stock to complex, engineer-to-order production strategies in aerospace, defense, discrete and industrial production, 3D printing technologies are redefining the manufacturing value chain.  Investors including venture capitalists, wealth management firms and nearly every market research firm covering high technology has published 3D printing forecasts or market estimates. A summarized list of 3D printing market forecasts and estimates is provided below: Canalys predicts…
  • Roundup Of Cloud Computing Online Courses

    Louis Columbus
    3 Aug 2014 | 12:49 am
    Amazon Web Services, Coursera, Google, MIT Courseware and Microsoft are accelerating the depth and variety of cloud computing courses, courseware and learning materials they are freely making available online. Over the last six months since the last Roundup Of Free Cloud Computing Online Courses, Amazon Web Services has added an additional series of free instructional videos, self-paced labs and selected free courses in the seven areas their AWS Training programs focus on. Microsoft’s Virtual Academy has grown to include more courses, training material and entire section of free…
  • Roundup Of Analytics, Big Data & Business Intelligence Forecasts And Market Estimates, 2014

    Louis Columbus
    3 Jul 2014 | 3:58 pm
    From manufacturers looking to gain greater insights into streamlining production, reducing time-to-market and increasing product quality to financial services firms seeking to upsell clients, analytics is now essential for any business looking to stay competitive.  Marketing is going through its own transformation, away from traditional tactics to analytics- and data-driven strategies that deliver measurable results. Analytics and the insights they deliver are changing competitive dynamics daily by delivering greater acuity and focus.  The high level of interest and hype surrounding…
  • Software Firms Now 42% Of Venture Capital Invested In 2014

    Louis Columbus
    4 May 2014 | 7:28 pm
    Just over $4B was invested in software deals by venture capitalists (VCs) during Q1, 2014, four times as much as biotechnology. Software deals netted out 42% of all dollars invested in the first quarter of 2014, with biotechnology receiving 11%.  VCs invested $816M in IT Services or 9% of all dollars, making this the third largest investment category.  Interest in IT Services continues to accelerate, with dollars invested in this category increasing 33% compared to the prior quarter. These findings are from the latest edition of The MoneyTree Report, a quarterly study of venture capital…
 
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    Ticket Tailor Blog

  • How The Lisbon Beat Boat Sell Tickets Online

    Mark Chaffey
    24 Sep 2014 | 9:07 am
    What’s the Event? What can we expect from Lisbon Beat Boat? The Lisbon Beat Boat is a series of curated boat parties, attracting a great crowd of people with renowned international DJ’s on a huge caravel in one of Europe’s most beautiful cities: Lisbon. Their team shares a burning passion for their events and pride themselves on having one goal: to give you the time of your life on their Beat Boat. Beat Boat is organized by three German guys, who claim this is the only time you will meet a group of Germans with the sole task of making you happy. See you on the boat! How Ticket…
  • 5 Essential WordPress Plugins for Your Event Websites

    Shaun Quarton
    15 Sep 2014 | 1:21 am
    With over 60 million users, WordPress is the most popular website content management system on the Internet. Many event websites are built using the platform, and it isn’t hard to see why: With WordPress, you can install plugins for your website, giving it a level of functionality way beyond your own programming capabilities. This is one of the major for WordPress’s popularity. If you’ve built your event website using WordPress, here are five fantastic plugins to consider. Ticket Sales Plugin: Ticket Tailor Our brand new Ticket Tailor plugin makes selling tickets directly…
  • How to Sell Tickets Online

    Shaun Quarton
    29 Aug 2014 | 2:57 am
    Whether you’re hosting a one-off music festival or a weekly club night, offering ticket sales via your website is a proven way to boost attendence. In fact, in this day and age, online ticket sales is something that your customers will expect and demand — from their point of view, buying online is far more convenient than having to track down a brick-and-mortar box office. If you’re looking to sell tickets online, Ticket Tailor is one of the premier ticketing solutions, with thousands of event organisers already using our easy-to-use service. A quick snapshot of benefits of…
  • How to Keep No-Shows to a Minimum when Selling Tickets Online

    Shaun Quarton
    13 Aug 2014 | 4:38 am
    As an event planner, maximising ticket sales will always be one of your primary goals. After all, this is one of your major revenue streams that makes your event financially viable. If you’ve already met your ticket sales targets, well done. Just remember: the hard work doesn’t end there. If you want to ensure your event is a real hit, you need a good level of attendance. But why does this matter? After all, if a punter has already bought a ticket, why should you care if they bother turning up? Well, can you really consider your event a success if nobody attends? Whether…
  • How Starting a Blog Can Sell Tickets

    Shaun Quarton
    30 Jul 2014 | 2:33 am
    Content rules the Internet — it’s powerful stuff. If you’re looking to sell more tickets from your website, producing great content is a great place to start. This is why so many successful event websites run a dedicated blog. Now, the number of tickets you sell from your website will be a function of the amount of traffic you send to it, and your conversion rate. Some activities target one or the other, but the best thing about a blog: it boosts both. This means your blog can sell substantially more tickets — and remember, your event will live or die by the number of…
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    Totango Blog

  • When Should You Start Investing In Customer Success?

    Kaiser Mulla-Feroze
    30 Sep 2014 | 3:07 pm
    You’re an early stage startup — you’re focused on building your minimum viable product, winning your first customers, and trying to build your brand. You’re grinding, pushing toward success, and naturally, money is tight. The investment decisions, and the thinking behind them, are important in the early stages of a company – they set the foundation and highlight your growth priorities. So, when should you implement Customer Success technology? Here’s how we think about it: Customer Success technology is an essential investment for any SaaS business — startup or…
  • Totango Tour Stopped in Austin – Here’s What Happened

    Josh Webber
    30 Sep 2014 | 2:29 pm
    Stop #4 of the Totango Tour was another great success. Our session last week featured Guy Nirpaz, CEO at Totango, and Shauna Osborne, VP Client Services at Innography, Inc. Shauna gave an awesome presentation about how Innography, an intellectual property business intelligence platform, maps Client Success.  She discussed how it’s important to adjust your Client Success strategy to work well for your individual business.  At Innography, Shauna explained how they use Customer Success tools, such as Totango, to monitor client health and know when to market to certain customers.  She…
  • Should Customer Success Report to the CEO?

    Kaiser Mulla-Feroze
    24 Sep 2014 | 12:25 pm
    Traditionally CEO’s have had a short list of direct reports, often splitting the responsibility of managing the executive team with the COO or President. More recently, CEO’s have expanded their staff and, with that, their direct reach into more aspects of the business. According to Harvard Business Review, “CEO’s have doubled the span of control over the past two decades.” This change in thinking and practice is reinforced in a recent blog post by Bruce Cleveland, a partner at InterWest Partners, about how entrepreneurs should think about and create the organizational structure of…
  • Totango Tour Stopped in Boston- Here’s What Happened

    Josh Webber
    19 Sep 2014 | 3:18 pm
    For stop number three of the Totango Tour we headed to Boston earlier this week for a whirlwind of Customer Success events. We attended SuccessCon East on Wednesday followed by our Customer Success event and meetup on Thursday. SuccessCon East was an informative day of seminars and networking for Totango. The day was broken into Keynotes, Case Studies and Breakout Sessions, and each speaker shared their unique perspective on Customer Success. Totango was well represented with a sponsor table and a breakout session with our Chief Customer Officer, Omer Gotlieb, who discussed “Mapping the…
  • The Customer Economy: How Customer Health Drives Success for Modern SaaS Businesses

    Maksim Ovsyannikov
    18 Sep 2014 | 1:32 pm
    If I start this blog by telling you that the world has changed, you are probably going to stop reading – in large part because it’s a well-known fact and hundreds, if not thousands, before me began their thoughts with the exact same proclamation. But please give me a few minutes of your time, so I can dive into one very specific way our world has changed, and explain a paradigm that has helped propel a fundamental shift in how businesses succeed and are ultimately measured, in both private and public markets. You see, successful companies, have changed how they manage operations…
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    Subscription Management and Recurring Billing Solution for SaaS Applications Blog - ChargeBee

  • Are you prepared for the Holiday Season ahead? 3 Things you should be focusing on

    Akash Sharma
    8 Sep 2014 | 6:36 am
      So a guy walks into a bar and notices terrible silence. The bartender looks at him with a sense of elation and asks “Lad, what can I get you today?” So the guy says, “Get me 7 shots of your finest 12 year old bloody Irish Negroni.” The bartender responds, “Never heard of that … Read More..
  • Lifetime Plans: It’s time to rethink their purpose

    Akash Sharma
    27 Aug 2014 | 6:47 am
      In the 1800s, book publishers in Germany had it all figured out. They sold ideas for planned yet unprinted books to subscribers who were happy to pay in advance. It covered the publishing costs and helped them in gauging the interest a book would command. Back then, it was called Praenumeration. Of course, now, … Read More..
  • About Saying Thank You – Introducing the ‘Thank you’ Page

    Bhargavi P
    20 Aug 2014 | 5:57 am
      Thank you. It’s as simple as that. It is also one of the simple things in life that is often taken for granted. How often do we forget to say Thank you! To the Doorman (who opens the door) so that you don’t have to. To the cab driver who makes sure you reach your destination safe … Read More..
  • Citizen Kane, Woolly Bear Caterpillars and The Search for The Right Metric  

    Akash Sharma
    7 Aug 2014 | 5:18 am
    The movie – Citizen Kane, remains a classic. Brought to life by Orson Welles, the lead character – Charles Foster Kane drew striking resemblance from the life of a real media tycoon, if you crossed Rupert Murdoch with Larry Ellison, you’d end up with Mr. Kane. To set the context for this post, here’s a … Read More..
  • 3 Explosive Ways to Get Users For Your Startup Without a Budget

    John Solomon
    30 Jul 2014 | 4:04 am
    Apart from product development, customer acquisition is one of the toughest stages of building a startup. The customer acquisition phase can determine whether your startup will take off or will be among the many that will never be known. Today, getting traction for startups is more difficult even with “TechCrunch”, “Mashable” and “VentureBeat” still around. Getting Crunched or Mashed is … Read More..
 
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    Pierre Lechelle

  • Branding for Startups

    Pierre Lechelle
    22 Sep 2014 | 6:57 pm
    Last night, while I was sleeping, I ended up dreaming about Coca-Cola. Don’t ask me why. I don’t know why. What’s fascinating about this dream is that I was dreaming about a brand, and it wasn’t the first time… Sometimes, brand can be so much rooted into your brain that you think about them at […] Cet article Branding for Startups est apparu en premier sur Pierre Lechelle.
  • The Startup Ego

    Pierre Lechelle
    4 Aug 2014 | 1:24 pm
    I’ve met plenty of Entrepreneurs. They’re always open for discussion. You can feel their excitment when they talk about their idea. One of them is unique, the outgoing kind. The one who is all over the place. He’s always applying to contests or trying to get the most funding. I’ll tell you what. They spend so much […] Cet article The Startup Ego est apparu en premier sur Pierre Lechelle.
  • When & Where to start Paid Acquisition?

    Pierre Lechelle
    7 Jul 2014 | 6:09 am
    Startups don’t have any money. Most of them therefore rely on free channels to get the wheel going. However, at one point, free channels show their limit… At this point, you should have validated your Business Model and get a steady flow of new Customers every month. Nevertheless, you still need to progress, to grow. […] Cet article When & Where to start Paid Acquisition? est apparu en premier sur Pierre Lechelle.
  • Iterate Quickly or Lose your Business

    Pierre Lechelle
    19 Jun 2014 | 1:24 am
    Our world, moves very fast. Everyday, we can see new ideas, new ventures launching, new technologies appearing. In our ideas, we progress everyday, but is it quick enough? A few months ago, I was talking with Maxime Salomon. Someone very much like me. We were talking about an idea that has been maturating inside my […] Cet article Iterate Quickly or Lose your Business est apparu en premier sur Pierre Lechelle.
  • Bootstrap your communication: 20 ways to communicate about your startup for free

    Pierre Lechelle
    9 Jun 2014 | 12:43 pm
    Developing a new venture often starts with communicating on a budget. Getting early traction, before funding, can be tough for most startups. To get early adopters, your first customers, they need to hear about you. In a way that doesn’t cost you your whole investment. Entrepreneurs are very lucky, Internet has made it possible to communicate […] Cet article Bootstrap your communication: 20 ways to communicate about your startup for free est apparu en premier sur Pierre Lechelle.
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    Classic informatics

  • Making your Email Marketing Strategy work

    Classic
    30 Sep 2014 | 10:58 pm
    Despite what you have heard, read or just assumed, Email Marketing is a powerful tool amongst the different options we today have in Internet Marketing. There are many myths that surround Email Marketing. Many think that it is costly. Some think that it’s too technical. While there are some who think it is an old and dead. No, it is not! Email Marketing is very much alive and kicking. So much so that if used properly, it can lead your business to higher lead conversions, more sales and increased brand awareness. But like every important tool, Email Marketing also needs a strategy that needs…
  • 5 Common Digital Marketing Myths, Debunked

    Classic
    26 Sep 2014 | 2:50 am
    In the recent times, Marketing has grown to be a much more complex and globally encompassing activity for marketers. All thanks to the new range of marketing options and channels that are available now. One such channel that has emerged as a game-changer is Digital Marketing. Digital Marketing has enabled even smaller businesses to find, reach and connect with their customers across the globe. But like everything new, there are some Digital Marketing myths that stop many businesses to take the leap and as a result, they continue to suffer the consequences of not being there on the social…
  • iPhone 6- Bigger screen means better user experience

    Classic
    12 Sep 2014 | 2:43 am
      Like many, we can’t help but go on and on about how fabulous the new iPhones are. We have our own list of reasons why we can’t get enough of the new phone. But one reason that is an absolute favourite to us is the bigger display with Retina HD display. For many years the rival smartphone makers had one major advantage over the iPhone – the bigger screen size. While the iPhone was stuck with a smaller screen display, the rival smartphone makers could attract different target audiences; most importantly the ones who love to spend more time playing games. Well, all these…
  • 5 Most Common eCommerce Myths Debunked

    Classic
    13 Aug 2014 | 4:15 am
    According to an article published in the Daily Mail, 82% of the Internet users in the UK shop online regularly. The Centre for Retail Search released some statistics stating that online sales in the UK account for 10.7% of the total retail sales. These statistics may talk about the UK market alone but the truth is that the eCommerce story has grown leaps and bounds not just in the United Kingdom, but globally. Many people who use to buy offline have now moved on to online shops. As a web development agency into the trade of developing bespoke eCommerce solutions we have come across many…
  • Bespoke Web Development Vs. Web Development

    Classic
    4 Aug 2014 | 4:53 am
    As a business owner who is always aiming to excel, you are constantly working towards making your presence appealing to your customers. A considerable amount of time, effort and money goes into marketing your business, its products and services. Just like your marketing material, your web applications or website must also be designed to appeal to your potential customers. The more professional your web presence is, the more credible your business will appear to your customers. When considering creating a new web application or a website, businesses are faced with a dilemma. Whether to go for…
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