SaaS

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  • Industry Insights - A Conversation with Steve Wolford

    Intacct's View from the Cloud
    18 Jul 2014 | 12:31 pm
    For our latest industry insights post I interviewed Steve Wolford from Frank, Rimerman + Co. Frank, Rimerman is comprised of consultants and CPA’s that combine deep technology expertise, broad business experience, and operational and accounting knowledge to assist clients with state of the art solutions based on industry standard practices. Steve managed hundreds of solution implementation projects and held roles as controller and financial analyst prior to joining Frank, Rimerman. Steve has also developed extensive experience from both the client and consultant perspectives of…
  • Save your Free Trial from the Bots

    SaaS Growth Strategies
    Lincoln Murphy
    27 Jul 2014 | 1:15 am
    According to Wired, next month at the Black Hat conference in Las Vegas, a security research duo will demonstrate how they built a cryptocurrency-mining botnet by leveraging cloud platform services – perhaps like Amazon Web Services, Heroku, or Cloudbees – using only Free Trials and Freemium accounts. Cue the overly-dramatic sky-is-falling music as we mourn the demise of SaaS Free Trials and Freemium (remember, it pays to be clear on the various uses of “Free”). I know a lot of entrepreneurs, founders, executives, and product marketers at SaaS and Cloud companies will…
  • NetDocuments Secures $25 Million Investment From Frontier Capital

    The NetDocs Blog
    Marriott
    16 Jul 2014 | 4:22 pm
    LEHI, Utah, July 15, 2014 /PRNewswire/ — NetDocuments, the leader in cloud-based document and email management, announced a strategic partnership with Frontier Capital, securing a $25 million equity investment to accelerate NetDocuments’ increasing growth across the legal market. “It’s exciting to see the rate of adoption increase in recent years as law firms begin to move from traditional, server-based document management to what most now view as the modern document management platform,” said Ken Duncan, CEO, NetDocuments. “The partnership and investment…
  • Avoiding HR Headaches: Find the Right Person for the Job

    GetApp Learning Center
    Martin Walford
    29 Jul 2014 | 8:09 am
    Gone are the days of hopeful resumés arriving by post and piling up on the human resource department’s desk to be painstakingly weeded through, one by one. It’s more likely, of course, that your inbox is now full of emails with candidates’ resumes attached, each one to be read and processed. And then sourcing would-be applicants on search engines and even social media sites. All of which takes considerable time and resources. After all, it’s not always easy to find the right applicant in an overcrowded job market. But using applicant tracking software helps make the recruitment…
  • Roundup Of Analytics, Big Data & Business Intelligence Forecasts And Market Estimates, 2014

    A Passion for Research
    Louis Columbus
    3 Jul 2014 | 3:58 pm
    From manufacturers looking to gain greater insights into streamlining production, reducing time-to-market and increasing product quality to financial services firms seeking to upsell clients, analytics is now essential for any business looking to stay competitive.  Marketing is going through its own transformation, away from traditional tactics to analytics- and data-driven strategies that deliver measurable results. Analytics and the insights they deliver are changing competitive dynamics daily by delivering greater acuity and focus.  The high level of interest and hype surrounding…
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    Intacct's View from the Cloud

  • Industry Insights - A Conversation with Steve Wolford

    18 Jul 2014 | 12:31 pm
    For our latest industry insights post I interviewed Steve Wolford from Frank, Rimerman + Co. Frank, Rimerman is comprised of consultants and CPA’s that combine deep technology expertise, broad business experience, and operational and accounting knowledge to assist clients with state of the art solutions based on industry standard practices. Steve managed hundreds of solution implementation projects and held roles as controller and financial analyst prior to joining Frank, Rimerman. Steve has also developed extensive experience from both the client and consultant perspectives of…
  • Intacct Named One of the “Hottest Silicon Valley Companies” by Lead411

    30 Jun 2014 | 10:53 am
    Picnics, BBQs, trips to the beach, camping in the mountains… There are few better ways to kick off summer – unless you’re Intacct and can announce being named one of the “Hottest Silicon Valley Companies” by Lead411!In order to recognize the fastest growing technology companies in the Silicon Valley area, Lead411’s technology and research team scours the web to find information about fast growing companies. Each day they look at hundreds of press releases and news stories like venture financings, company launches, hiring plans, etc. This year, the research team started with over…
  • Introducing the New Intacct Marketplace

    27 Jun 2014 | 10:15 am
    Sonny and Cher. Peanut butter and jelly. Batman and Robin. Each just doesn't quite seem complete without the other half in these binary combinations.As the saying goes, “Good things come in pairs,” and Intacct believes in presenting compatible, best-in-class products to create complementary solutions for our customers. Working with industry partners allows us to deliver new possibilities and leverage unique features. To help our customers find integrated solutions to extend the value of their Intacct implementation, we've just launched a completely revamped Intacct Marketplace.We offer…
  • Gaining Strategic Insight into Business Performance

    19 Jun 2014 | 12:02 pm
    High-growth organizations today are operating in an increasingly complex, competitive landscape - often on a global or multi-entity scale. In response to this, businesses are expecting their financial systems to provide access to more than traditional, “business as usual” information. Finance teams are looking for strategic ways to improve reporting so that it is faster and more accurate, and provides crucial insight into performance across the entire organization.Current challenges some of these companies face are that their financial systems are outdated, lacking integration, or they…
  • Nonprofits Select Intacct to Meet Unique Needs of Charitable Organizations

    11 Jun 2014 | 12:02 pm
    Nonprofit organizations are one of the fastest growing industry segments moving to Intacct. We are dedicated to helping these organizations fulfill their mission by providing cloud-based financial applications that support the unique needs of charitable institutions.Intacct works with a full spectrum of leading nonprofit organizations, including: charities, trade and membership associations, cultural institutions, charter schools, and faith-based organizations.Through Intacct’s best-in-class cloud accounting software, the nonprofits we work with are able save money, increase revenue, and…
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    SaaS Growth Strategies

  • Save your Free Trial from the Bots

    Lincoln Murphy
    27 Jul 2014 | 1:15 am
    According to Wired, next month at the Black Hat conference in Las Vegas, a security research duo will demonstrate how they built a cryptocurrency-mining botnet by leveraging cloud platform services – perhaps like Amazon Web Services, Heroku, or Cloudbees – using only Free Trials and Freemium accounts. Cue the overly-dramatic sky-is-falling music as we mourn the demise of SaaS Free Trials and Freemium (remember, it pays to be clear on the various uses of “Free”). I know a lot of entrepreneurs, founders, executives, and product marketers at SaaS and Cloud companies will…
  • SaaS Free Trial Extension Requests are a Bad Sign

    Lincoln Murphy
    14 Jul 2014 | 11:54 pm
    I got this question about SaaS Free Trial Extension requests and I thought I’d answer it here, for all to see. “Lincoln, that was a great guest post by Steli Efti from Close.io on sales mistakes that lead to churn. I was reading Steli’s blog and found a recent post where he says “short trials + liberal extensions” is the way to go. While you haven’t covered this directly (unless I missed it), it struck me as something you’d likely have an opinion on. I’m confused… who’s right?” I’m right, obviously. [End of Article] No,…
  • The Best SaaS Free Trial Length

    Lincoln Murphy
    13 Jul 2014 | 3:25 pm
    Here’s a secret no one talks about: SaaS Free Trial Length is a Marketing Gimmick. There isn’t a best SaaS Free Trial length that works for every SaaS company, in every category, for every market. I know, that contradicts my reputation for saying “always do this” or “always do that” but that’s the way it is; the only best Free Trial length is whats best for your current situation. For instance, I helped a company via Clarity the other day that has a 7-day free trial. In the context of their current situation – offering / market / customer / value prop /…
  • Ideal Customer Profile Framework

    Lincoln Murphy
    25 Jun 2014 | 3:01 pm
    I can’t over-emphasize how important it is to have a clear definition of your Ideal Customer. Your Ideal Customer Profile dictates (or should dictate) everything from the features and functionality of the SaaS product you build, to the words you use and the emotion you invoke or tap into in your marketing. I think people forget that you actually get to choose your customers. You get to choose who you want to do business with. So creating an Ideal Customer Profile isn’t limiting… it’s empowering! In fact, if you don’t choose who you want to do business with,…
  • 4 Sales Mistakes That Lead To High SaaS Churn

    Lincoln Murphy
    21 Jun 2014 | 5:59 pm
    I’ve said many times that the seeds of churn are planted early. Whether it’s in your marketing – both the things you say but also the types of customers you target with your messaging and outreach – to the things you say and do during the sales process, you could be acquiring customers that already have one foot out the door. Because this issue is so important and really can’t be talked about enough, when my friend Steli Efti – CEO of Close.io - reached out and offered to share these four sales mistakes that lead to high churn, I was thrilled. Be sure to…
 
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    The NetDocs Blog

  • NetDocuments Secures $25 Million Investment From Frontier Capital

    Marriott
    16 Jul 2014 | 4:22 pm
    LEHI, Utah, July 15, 2014 /PRNewswire/ — NetDocuments, the leader in cloud-based document and email management, announced a strategic partnership with Frontier Capital, securing a $25 million equity investment to accelerate NetDocuments’ increasing growth across the legal market. “It’s exciting to see the rate of adoption increase in recent years as law firms begin to move from traditional, server-based document management to what most now view as the modern document management platform,” said Ken Duncan, CEO, NetDocuments. “The partnership and investment…
  • 14.3 Release Webinar – July 18 at 12PM Eastern

    Marriott
    3 Jul 2014 | 8:40 am
    As a subscription service, NetDocuments continually improves by releasing new features and functionality. Our third release of 2014 is packed with some exciting new things. Join us on July 18 as part of the ILTA product briefing series to see the 14.3 enhancements in action to prepare for the coming release. Date: July 18, 2014 Time: 12:00 p.m. Eastern Session Title: What To Expect With Release 14.3 Register Session Description: NetDocuments 14.3 release is scheduled for July 24, 2014. Join the ND team as we share what is planned for this release. We invite administrators, trainers, help-desk…
  • Step 5 of 5 in our Series on Tips to Successfully Implement Technology

    Marriott
    30 Jun 2014 | 11:26 am
    Step 5: The White Glove Treatment We’ve made it to the last step in our five part series on successfully deploying technology across your firm. If you’ve missed the previous posts, you can find them right here: Step 1: Plan Step 2: Communicate Step 3: Test Step 4: Resource Availability Change can be painful. Whether you’re implementing a new technology, or you’re switching to a competitive product or service, there will be some degree of a learning curve. You’ll have people who resist the change, struggle with the new technology, or outright boycott it. To reduce the chances of…
  • Step 4 of our 5 Part Series on Successfully Implementing Technology

    Marriott
    27 Jun 2014 | 2:56 pm
    Step 4: Resource Availability This is step four in our five part series on how to successfully deploy a firm-wide technology. If you missed the previous posts you can start from the beginning right HERE. Planning, communication, and testing are all intended to lay the framework for a successful deployment. As the rubber begins to meet the road with the project, it’s critical to get a handle on what are the available resources at your disposal for your “go live” technology date. Planning – Not to be confused with step one, this planning is laser focused on the planning of resources –…
  • Part 3 of Our 5 Keys to Successfully Deploy Technology

    Marriott
    20 Jun 2014 | 10:17 am
    Step 3: Test Continuing in our five part series on how to effectively deploy technology at your firm, we’re on to step 3: Test. If you missed the previous posts, you can start from the beginning right HERE. As the project team follows, communicates, and executes the plan, it’s critical that ongoing testing takes place to ensure the key components of the overall configuration are interacting as expected. This is especially true with the individual workstation configurations and potential variability across different environments within the firm and applications used outside of the office.
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    GetApp Learning Center

  • Avoiding HR Headaches: Find the Right Person for the Job

    Martin Walford
    29 Jul 2014 | 8:09 am
    Gone are the days of hopeful resumés arriving by post and piling up on the human resource department’s desk to be painstakingly weeded through, one by one. It’s more likely, of course, that your inbox is now full of emails with candidates’ resumes attached, each one to be read and processed. And then sourcing would-be applicants on search engines and even social media sites. All of which takes considerable time and resources. After all, it’s not always easy to find the right applicant in an overcrowded job market. But using applicant tracking software helps make the recruitment…
  • New Breed of Small Business Accounting Apps: 5 Spreadsheet Killers in the Cloud

    Todd Spear
    28 Jul 2014 | 11:27 am
    If you’re like some small businesses, you may be under the wrong impression about the tools to maintain and close your books. You might think you have only two choices: spreadsheets or QuickBooks. But that couldn’t be further from the truth. You now have access to an ever-expanding field of cloud-based accounting apps. More importantly, a few accounting apps on the market stand out as strong alternatives to QuickBooks or humdrum Excel spreadsheets. That’s what we’re covering in this article. But rather than looking at idle clones of older software tools, we’re…
  • How to Create and Share Business Content

    Diana Berryman
    28 Jul 2014 | 7:49 am
    Content Marketing is the buzz-word around town right now. There are a ton of options for content to share but it can seem a bit daunting if it is outside your comfort zone. Don’t be intimidated by the over-confidence of people online, most of us have winged it at some time. Learn as you go along. Find out what works for you and your business. More than likely you will make a few mistakes along the way but as long as you learn from them you will come out a winner! You already have all the tools you need, but maybe you don’t know it yet. If you are passionate about what you sell, you are…
  • Boost Revenue and Sales through Social Media Software

    Diana Berryman
    25 Jul 2014 | 8:24 am
    Social Media Marketing is great fun right? The trouble is too many of us get engrossed in the making connections/sharing great content side but fall down when it comes to creating tangible leads and closing a sale. What can you do to find real leads and how do you turn those leads into customers? I have trawled the websites of some of our favorite marketing and sales apps and made a list of the most frequently asked questions. Let’s find out some of the answers to the most important questions YOU are asking. How can I maintain consistency across all my social networks? Use a platform for…
  • Task Management Software to Help Drive All of Your Business

    Hadley Jones
    25 Jul 2014 | 8:12 am
    When you break it down, everything in business is made up of tasks. Whether you’re checking expense reports, making a plan for a new sales promotion, or preparing for an IPO, they’re all tasks of one sort or another. Some can be further divided into subtasks (like that initial public offering). Some must be grouped together as processes or as global operations for the individual importance of each task to be appreciated. But whatever its nature, each task must be correctly managed to optimize its contribution to the organization as a whole. How Does a Task Management App Help? Task…
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    A Passion for Research

  • Roundup Of Analytics, Big Data & Business Intelligence Forecasts And Market Estimates, 2014

    Louis Columbus
    3 Jul 2014 | 3:58 pm
    From manufacturers looking to gain greater insights into streamlining production, reducing time-to-market and increasing product quality to financial services firms seeking to upsell clients, analytics is now essential for any business looking to stay competitive.  Marketing is going through its own transformation, away from traditional tactics to analytics- and data-driven strategies that deliver measurable results. Analytics and the insights they deliver are changing competitive dynamics daily by delivering greater acuity and focus.  The high level of interest and hype surrounding…
  • Software Firms Now 42% Of Venture Capital Invested In 2014

    Louis Columbus
    4 May 2014 | 7:28 pm
    Just over $4B was invested in software deals by venture capitalists (VCs) during Q1, 2014, four times as much as biotechnology. Software deals netted out 42% of all dollars invested in the first quarter of 2014, with biotechnology receiving 11%.  VCs invested $816M in IT Services or 9% of all dollars, making this the third largest investment category.  Interest in IT Services continues to accelerate, with dollars invested in this category increasing 33% compared to the prior quarter. These findings are from the latest edition of The MoneyTree Report, a quarterly study of venture capital…
  • 45% of Global Enterprises Are Running Production-Level Cloud Apps Today

    Louis Columbus
    29 Mar 2014 | 6:21 pm
    Microsoft’s latest study shows enterprises’ pace of cloud computing adoption continues to accelerate.  Nearly half of the respondents (45%) report they have cloud-based applications running in production environments.  58% report that they selectively target new applications and projects for cloud computing. Microsoft commissioned 451 Research to complete one of the most comprehensive global surveys to date of hosting and cloud computing, titled Hosting and Cloud Go Mainstream releasing the results earlier this month. The 74 page slide deck of results provides a wealth of insights…
  • Roundup Of Cloud Computing Forecasts And Market Estimates, 2014

    Louis Columbus
    23 Mar 2014 | 9:16 am
    By 2018, CIOs expect it to play a critical role in enabling their organizations strategic vision according to IBM’s latest study, Moving from the back office to the front lines – CIO insights from the Global C-suite Study. The IBM study and recent cloud computing forecasts and market estimates illustrate how quickly CIOs’ roles are changing. CIOs in high performance enterprises are increasingly seeing the world much more like their CEO counterparts.  Both are now focusing more on how cloud computing can improve customer engagement and operational performance while anticipating…
  • The Best Cloud Computing Companies And CEOs To Work For In 2014

    Louis Columbus
    3 Mar 2014 | 12:34 pm
    2014 continues to be a year marked by the accelerating hiring cycles across nearly all cloud computing companies. Signing bonuses of $3K to $5K for senior engineers and system design specialists are becoming common, and the cycles from screening to interviews to offers is shortening.  The job market in the cloud computing industry is leaning in favor of applicants who have a strong IT background in systems integration, legacy IT expertise, business analysis and in many positions, programming as well. One of the most common questions and requests I receive from readers is who the best…
 
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    Ticket Tailor Blog

  • How to Take Ticket Deposits

    Shaun Quarton
    16 Jul 2014 | 1:29 am
    Some of your customers might be interested in attending your event, but unwilling to pay the face value of the ticket upfront. There could be a number of reasons for this: convenience, uncertainty of availability, cash flow problems, etc. The solution to this problem is to allow customers to pay a deposit, then settle the balance at a later date. You can facilitate customer deposits easily using the Ticket Tailor service. Today I want to show you how, in two simple steps. Step 1: Set Up a New Ticket Type The first step is to set up a new ticket type. To do this, head over to the Ticket Tailor…
  • 9 Elements of a Successful Event Website

    Shaun Quarton
    2 Jul 2014 | 2:35 am
    Every event needs a website. Whether you’re working on a local or national scale, or hosting events ranging from charity fundraiser to music festival, a website is the absolute minimum requirement. After all, where do you think people will go to find information about your event, or even buy tickets? Of course, getting your website right is easier said than done. After looking at countless websites for well-established events from around the world, we’ve narrowed down the nine core elements of a successful event website. Follow these and your website can build hype and awareness…
  • Sell tickets with WordPress

    Jonny White
    24 Jun 2014 | 3:28 am
    We are pleased to announce that our WordPress plugin has now gone live on the WordPress plugin directory. If you want to sell tickets via your WordPress site, simply add our plugin. Then you can embed your box office in to any of your pages or blog posts with a simple snippet of text accessible from the Ticket Tailor control panel. Learn more about in our help article: Help and Support: Sell tickets via your WordPress website
  • 4 Ways to Boost Ticket Sales for Your Event Using Twitter

    Shaun Quarton
    18 Jun 2014 | 3:18 am
    Looking for ways to increase ticket sales to your next event? You’re probably already aware of it, but Twitter can be a highly-effective tool — if it’s used correctly. If you want to sell more tickets via your website, the following four tips will help you get the most out of Twitter. 1. Pick a Unique Hashtag These days, most event planners have caught on to the benefits of creating a unique hashtag for their event. Unique hashtags make it super-easy for someone to jump straight into any conversation surrounding your event, all whilst building awareness and reinforcing your…
  • Sell tickets directly from your website

    Jonny White
    2 Jun 2014 | 7:57 am
    Great news! We’ve just introduced website widgets that allow you to sell tickets online direct from your website. The customer can go through the checkout process without leaving you site, and all you need to set it up is  a couple of lines of code. See the example below: To get your widget code, login to your account, click the Box Office Setup tab and click Website Integration. You can customise the widget with the following settings: Event: This determines which event it should display, or select “All Events” if you want a widget that stays up to date with all of your…
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    Totango Blog

  • Customer Success: A broad-brushed approach with a stencil

    Omer Gotlieb
    15 Jul 2014 | 8:05 am
    Customer Success is not a one-size-fits-all discipline. Each customer is different – and so are their needs and expectations. In the world of land-and-expand where upsell and recurring revenue is the critical metric, a SaaS company can struggle dealing with the varied needs of different customers, at the same time trying to scale the business. Rob Bernshteyn (@rbernshteyn), CEO of Coupa wrote this excellent article on Forbes advocating a shift in the mindset of customers in what they should expect from their SaaS vendors.  He posits that “Customer success with Software as a Service…
  • How data nerds at New Relic are tackling Customer Success

    Ellis Luk
    24 Jun 2014 | 6:40 am
    “One thing we’ve learned from Customer Success is that the deeper the engagement, the more information we can net out from customers like where our customers’ businesses are going or how to roadmap our product to meet their needs. This has helped guide how New Relic hires so that we can build a team that serves for the future and not just right now.” Dennis Reno, the VP of Customer Success at New Relic, has had over 30 years experience in developing customer relationships that last a lifetime. For them, it’s important for their company to stay open minded and let customers determine…
  • How focusing on Customer Success Ensures Recurring Revenue Growth

    Ellis Luk
    17 Jun 2014 | 8:10 am
    Some of the conversations from the “How focusing on Customer Success ensures recurring revenue growth” panel, moderated by April Oman of Zuora, at Subscribed earlier this month were pretty interesting. The panel featured Pete Khana of TrackVia, Mike Duggan of HP Cloud, and Brent Leary of CRM Essentials. Let’s take a look at some of the topics they covered in this panel: Is all churn bad? Pete: I don’t think so. You have to see how it impacts your business and make a judgement call. There’s a difference between a downgrade and churn. How do we grow that service? What service can we…
  • Customer Success: the great washboard and washing machine debate

    Ellis Luk
    10 Jun 2014 | 6:08 am
    Customer success without usage data is like choosing a washboard over a washing machine. You can still get your laundry done with the washboard but there’s really just one setting. The washing machine gives you more options: wash cycles, water temperatures, and spinning speeds. Before you get totally lost in this metaphor, the point I’m trying to make is: customer success with usage data gives you the options to do it better. I recently interviewed Dan Conlon, who has more than 16 years of end-user and partner service provision success in the automotive retail technology sector, to ask…
  • What are Totango customers saying?

    Ellis Luk
    5 Jun 2014 | 7:08 am
    Tell me more, tell me more! So you’re considering a customer success solution and are trying to decide which direction to go. How do you know what value you can expect after implementing? Here’s what some of our customers are saying. “Totango provides you with the data that you actually need to no longer be a reactive business, and actually be a proactive business…to help your Customer Success Team prioritize their work and really give them the tools that they need to help your customers be successful.” – Katie Gaston, Central Desktop “Since…
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    Subscription Management and Recurring Billing Solution for SaaS Applications Blog - ChargeBee

  • How these startups got their first 1000 users without a marketing budget

    John Solomon
    21 Jul 2014 | 8:26 am
    Building a startup is difficult. You may have to find a co-founder, test your idea in the market, spend hundreds of hours coding your app and then take your product to market. While some apps go viral and take off, majority are left at the launch phase struggling to get the first users. For the … Read More..
  • 21 marketing tips from startups that bootstrapped their way to success

    John Solomon
    16 Jul 2014 | 9:08 am
    When building your startup, you have two options; raise funds or bootstrap. The business plan way of raising money for your venture still has its place. However, intense competition among startups makes raising funds a long shot for most entrepreneurs. For the most part, you will be better off bootstrapping your startup until you have … Read More..
  • How to Get Your First 100 Customers Without Spending A Dime On Advertising

    John Solomon
    15 Jul 2014 | 1:58 am
    How do you go from launch to your first 100 customers without spending a dime on advertising? The notion that you can get users without doing marketing seems far-fetched. However, successful bootstrapped startups prove that it is possible to go from zero to hundreds of users without spending much on advertising. The Wrong Things to Focus On … Read More..
  • How these Three Startups Gained Traction Without Spending An Ad Dollar

    John Solomon
    8 Jul 2014 | 8:37 am
    For many startup founders, the need to raise capital from VCs is their driving force. You may be in a rush to launch fast, get traction and raise a series A as soon as possible. However, there are many reasons why taking VC funds may not be prudent. Building your startup without debt is possible as can … Read More..
  • The Bootstrapper’s guide to first 1000 trial signups

    John Solomon
    7 Jul 2014 | 4:53 am
    After hundreds or thousands of hours of coding, long coffee nights and irregular sleeping patterns, your product is finally ready. You are eager to show it to the world, get people to start paying for it, and at least get a payoff for all your hard work. Heck, you may also be eyeing some VC … Read More..
 
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    Pierre Lechelle

  • When & Where to start Paid Acquisition?

    Pierre Lechelle
    7 Jul 2014 | 6:09 am
    Startups don’t have any money. Most of them therefore rely on free channels to get the wheel going. However, at one point, free channels show their limit… At this point, you should have validated your Business Model and get a steady flow of new Customers every month. Nevertheless, you still need to progress, to grow. Free Channels may show their limit. You’ve been paying for customers with your own time. It’s now time to pay dollars for each new customer you get… What’s wonderful in SaaS, is that those customers are going to cover your cost fully, and…
  • Iterate Quickly or Lose your Business

    Pierre Lechelle
    19 Jun 2014 | 1:24 am
    Our world, moves very fast. Everyday, we can see new ideas, new ventures launching, new technologies appearing. In our ideas, we progress everyday, but is it quick enough? A few months ago, I was talking with Maxime Salomon. Someone very much like me. We were talking about an idea that has been maturating inside my head for a few months. I was applying the Customer Development process carefully, in order to validate my first hypothesis. However, a few weeks later, I saw my learning & progressing curve reduce. Why is that? I was stuck. Stuck thinking that going to the next step would…
  • Bootstrap your communication: 20 ways to communicate about your startup for free

    Pierre Lechelle
    9 Jun 2014 | 12:43 pm
    Developing a new venture often starts with communicating on a budget. Getting early traction, before funding, can be tough for most startups. To get early adopters, your first customers, they need to hear about you. In a way that doesn’t cost you your whole investment. Entrepreneurs are very lucky, Internet has made it possible to communicate for free. This article gives you a list of ressources you can use in order to communicate freely for your startup. From Inbound Marketing to PR, you’ll learn all the ways to talk about your startup without spending a dime. 1. Content…
  • Consumer Decision Journey

    Pierre Lechelle
    3 Jun 2014 | 11:29 am
    Most Start-ups, often forget about the decision-making process involved in purchasing. They develop their Marketing Strategies & Programmes around the idea that customers are always ready to buy. The reality is different. Customers go through many steps before buying. Developing Marketing Strategies & Programmes without keeping this in mind can be very costly. All leads are not equal. Some have just discovered your product(s) while others are ready to buy. We have to treat them all differently. Yet, some funnels are not optimized for this kind of parameter. This article gives you…
  • AARRR SaaS: Pirate Metrics

    Pierre Lechelle
    26 May 2014 | 1:09 pm
    Pirate Metrics are great for Entrepreneurs who want to measure the health of their funnel and customer base. They are very simple & Actionable metrics to understand and to implement. This article is not about what Pirate Metrics / AARRR are. There are plenty of articles out there which answer this question. I recommend that you read the post from Liam: Growth Hacking Like A Pirate, A Beginner’s Guide To Pirate Metrics. This article covers the main misconceptions around AARRR most entrepreneurs make. Which leads to invalid calculations, wrong hypothesis testing & results. We’ll…
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