SaaS

  • Most Topular Stories

  • Your SaaS Metrics Are Wrong if You Include These Customers

    SaaS Growth Strategies
    Lincoln Murphy
    20 Mar 2015 | 12:23 am
    A user is someone that uses your SaaS product, right? Or is it someone that signed-up? Or someone that’s active? Or someone that logged-in a few times? Hmm. Okay, so maybe defining a user is hard, but defining a customer is easy, right? A customer is someone that pays you for your product or service. Even if they’re still within the legal timeframe for a refund? Or a contractual “cooling off” period? Or if they’re within the 90-day “stick period” (if they make it past 90-days they’ll stick around for a long time)? Or… Wow, so even defining…
  • 3 Key Considerations for a Mobile Device Strategy

    The NetDocs Blog
    23 Mar 2015 | 11:45 am
    The explosion of Bring-Your-Own-Device (BYOD) in law firms is creating an environment where policies and procedures need to be adjusted in order to remain compliant and secure. Maintaining an information governance strategy is complicated enough, and throwing in mobile devices creates a new dynamic for content management. For that reason, it is important to consider 3 key aspects of mobile device management (MDM) in terms of how your organization considers audits, policies, and security:
  • Meet the Intacct HR Team!

    Intacct's View from the Cloud
    23 Mar 2015 | 8:30 am
    Intacct takes great pride in having excellent teams on board – people that are innovative, creative, and willing to work and play hard. This month I thought it’d be fun to take readers behind the scenes and highlight the “unsung heroes” here at Intacct. They’re here well after dark, often found planning our next successful event, and are the reason smart, kind people fill the many desks at Intacct. Meet our human resources team!I sat down with Carmen Cooper, senior human resource manager at Intacct, to chat about the exciting things HR pulled together recently and details on the new…
  • GetCast: Advice on brand building and marketing from Howler Brothers CMO

    GetApp Learning Center
    Jimmy Flores
    26 Mar 2015 | 4:12 am
    Interview and advice from Howler Brothers CMO From working in a medical device startup, to starting an investment fund, Rick Wittenbraker is a man with a lot experience building companies. Rick is now the marketing director at Howler Brothers apparel company, and he’s our guest on this episode of GetCast. Starting out with startups [00:02:23] Rick started his career with a job in a private equity firm. He explains how from there, he decided to move back to Austin to connect with some friends and lead their medical device startup in areas of marketing and business development.
  • 2015 Roundup Of Cloud Computing Forecasts And Market Estimates

    A Passion for Research
    Louis Columbus
    15 Mar 2015 | 6:40 pm
    Global SaaS software revenues are forecasted to reach $106B in 2016, increasing 21% over projected 2015 spending levels.  A Goldman Sachs study published earlier this year projects that spending on cloud computing infrastructure and platforms will grow at a 30% CAGR from 2013 through 2018 compared with 5% growth for the overall enterprise IT. Centaur Partners and other firms mentioned in this roundup are seeing more enterprise-size deals for cloud computing infrastructure and applications. While each of these consultancies and research firms have varying forecasts for the next few years, all…
  • add this feed to my.Alltop

    Intacct's View from the Cloud

  • Meet the Intacct HR Team!

    23 Mar 2015 | 8:30 am
    Intacct takes great pride in having excellent teams on board – people that are innovative, creative, and willing to work and play hard. This month I thought it’d be fun to take readers behind the scenes and highlight the “unsung heroes” here at Intacct. They’re here well after dark, often found planning our next successful event, and are the reason smart, kind people fill the many desks at Intacct. Meet our human resources team!I sat down with Carmen Cooper, senior human resource manager at Intacct, to chat about the exciting things HR pulled together recently and details on the new…
  • Inventory Management Best Practices

    19 Mar 2015 | 8:35 am
    We recently invited one of Intacct’s Marketplace Partners, QStock Inventory, to share some insights around the topic of inventory management. QStock Inventory extends the native inventory capabilities in Intacct for product-based businesses that have unique needs that may require additional specialized inventory management software. We hope you’ll find this information useful.Cycle Count vs. Periodic Full Inventory Counts In the hustle of year end, many of us had an interesting experience that we see over and over again and perceive as normal. Accounting and finance calls and asks for…
  • Check Out Intacct's New Headquarters!

    18 Mar 2015 | 12:33 pm
    It’s no secret that Intacct is growing fast! As you may have heard, to keep up with this exponential growth, we recently moved our headquarters to 300 Park Avenue right here in downtown San Jose. This new space opens the door for new opportunities and I thought it might be nice to give you a tour of the new offices!Intacct has more than doubled our global headcount over the past three years and our old office was starting to get a little cozy with all the new faces. In this building, we've more than doubled our square footage and now take up three floors! All this great new space means more…
  • Insights from Virtual Hold: Why our CEO is an advocate of Intacct

    2 Mar 2015 | 8:14 am
    I recently had an opportunity to chat with Jim Bokar, director of finance and controller at Virtual Hold Technology (VHT) and an Intacct MVP, about their use of Intacct and how their CEO utilizes the platform. Virtual Hold Technology delivers solutions at the heart of the customer experience, enabling contact centers to maximize the opportunities that come from customer interaction, regardless of channel.One of the more interesting things Jim let me know was that not only is he a huge fan of Intacct – so is their CEO, Wes Hayden. Wes loves having access to reports in Intacct and drilling…
  • Intacct Goes to Austin for the NTEN Nonprofit Technology Conference!

    26 Feb 2015 | 8:00 am
    Every year, the NTEN Nonprofit Technology Conference brings together over 2,100 nonprofit leaders, decision makers, and professionals looking to use technology more effectively to bring about change.The event is a great place for nonprofit industry peers to come together to share their expertise and experiences, resources, and best practices. Held in Austin, Texas from March 4th-6th, Intacct is thrilled to take part in this year’s event and host demos throughout the conference at booth #213!Attendees travel from all over the world to come to the NTC. Having such large attendance is…
  • add this feed to my.Alltop

    SaaS Growth Strategies

  • Your SaaS Metrics Are Wrong if You Include These Customers

    Lincoln Murphy
    20 Mar 2015 | 12:23 am
    A user is someone that uses your SaaS product, right? Or is it someone that signed-up? Or someone that’s active? Or someone that logged-in a few times? Hmm. Okay, so maybe defining a user is hard, but defining a customer is easy, right? A customer is someone that pays you for your product or service. Even if they’re still within the legal timeframe for a refund? Or a contractual “cooling off” period? Or if they’re within the 90-day “stick period” (if they make it past 90-days they’ll stick around for a long time)? Or… Wow, so even defining…
  • Active Users are a Vanity Metric

    Lincoln Murphy
    19 Mar 2015 | 11:45 pm
    Active customers churn. And when they do we’re shocked and confused. How can this happen? Your customer was very active, logging-in several times in the last month. I think it’s fair to say that if Active customers churn, then “active” – as a customer “state” – clearly doesn’t equate to success. So if it doesn’t mean your customer is successful, what exactly does “active” mean? Let’s explore this a bit further… The State of Your Customer is NEVER Binary In my experience, “Active” is usually a…
  • CAC Strategy is the Key to Scaling your SaaS Company

    Lincoln Murphy
    26 Feb 2015 | 12:49 am
    Starting a SaaS company and scaling a SaaS company are two very different things. The same is true for “scaling” a SaaS company in the very early days vs. scaling a SaaS company through the growth phase. And since every company is different and experiences those “phases” at different times in different ways, you have to be careful with blanket statements about what works and what doesn’t. Everything is situational, which is why when you read a post where the author says Customer Acquisition Costs (CAC) doesn’t matter, you need to understand the big picture.
  • Let Your Customers Write Your Marketing Copy

    Lincoln Murphy
    24 Feb 2015 | 6:00 pm
    I spend a lot of time talking to SaaS companies about how they should identify their Ideal Customers, understand how they operate, know what their Desired Outcome is, listen to what they say, etc. etc. Whether it’s a focus on acquiring new customers, working to engage prospects already in the pipeline or customers you’ve just acquired… or nurturing and growing your long-time customers, knowing how they operate and the words they use in those operations is critical. Well, a friend of mine took this idea of “listening to what your customers say” to the extreme…
  • Exposed! A Top-Secret “Enterprise Pricing” Growth Hack

    Lincoln Murphy
    22 Dec 2014 | 11:34 am
    When it comes to SaaS, you basically have two sales models: high-touch and self-service. Small, bootstrapped SaaS companies often like to go the low-touch, self-service way. Large, venture-backed startups often like to take the high-touch, Enterprise sales approach. And sometimes it’s the opposite of that. It depends. There are just so many different factors that come into play in making the decision about which model to use – not the least of which is who you’re selling to – that it’s simply beyond the scope of this article. While high-touch Enterprise SaaS…
 
  • add this feed to my.Alltop

    The NetDocs Blog

  • 3 Key Considerations for a Mobile Device Strategy

    23 Mar 2015 | 11:45 am
    The explosion of Bring-Your-Own-Device (BYOD) in law firms is creating an environment where policies and procedures need to be adjusted in order to remain compliant and secure. Maintaining an information governance strategy is complicated enough, and throwing in mobile devices creates a new dynamic for content management. For that reason, it is important to consider 3 key aspects of mobile device management (MDM) in terms of how your organization considers audits, policies, and security:
  • Kraft Kennedy Joins NetDocuments’ Channel Partner Program as Law Firm Adoption of Cloud-Based Document and Email Management Continues to Rise

    12 Mar 2015 | 5:00 am
    Salt Lake City, UT - NetDocuments, the leader in cloud-based document and email management, today announced that Kraft Kennedy has joined their channel partner program to provide clients a premier product in modern, cloud-based document and email management. This new partnership reflects a mutual opportunity to complement Kraft Kennedy’s strategy for providing clients and the legal community with the most innovative solutions on the market.
  • Video Cloud Series: Usability and adoption with a modern DMS

    11 Mar 2015 | 1:27 pm
    User adoption of firm-wide technology is always a challenge but is extremely important. From an information governance, knowledge transfer, and compliance standpoint, it’s critical that people across the firm are adhering to the policies to secure, store, access, and collaborate with content and data. The degree a firm achieves adoption depends on several core components:
  • The NetDocuments Video Cloud Series: Growth Across APAC

    3 Mar 2015 | 3:44 pm
     In the second episode of our cloud series, Paul Wyatt, NetDocuments Regional Account Manager in APAC, talks about the impact and growth of document and email management in the region. Paul continues on about the dramatic shift we're seeing in the market, discussing the Australian datacenter announcement and the recent decision of a top 10 Australian law firm to switch to the cloud with NetDocuments.    Looking for more information? Ask a question or schedule a demo with one of our experts.
  • The Future of Collaboration Software

    27 Feb 2015 | 5:00 am
    Mikogo's new e-book on collaboration software includes industry experts and thought leaders chiming in on the value and impact that collaboration has on our work processes and how technology will affect collaboration efforts moving into the future. Don't miss it! Download it now
  • add this feed to my.Alltop

    GetApp Learning Center

  • GetCast: Advice on brand building and marketing from Howler Brothers CMO

    Jimmy Flores
    26 Mar 2015 | 4:12 am
    Interview and advice from Howler Brothers CMO From working in a medical device startup, to starting an investment fund, Rick Wittenbraker is a man with a lot experience building companies. Rick is now the marketing director at Howler Brothers apparel company, and he’s our guest on this episode of GetCast. Starting out with startups [00:02:23] Rick started his career with a job in a private equity firm. He explains how from there, he decided to move back to Austin to connect with some friends and lead their medical device startup in areas of marketing and business development.
  • GetCast: Tips to build a winning WordPress web design business

    Jimmy Flores
    26 Mar 2015 | 4:06 am
    WordPress web design for small businesses Julian Kingman is a GetApp community member who left a review for ActiveCampaign and is now joining us on this episode of our podcast. Julian is a web designer and developer who uses WordPress to help small businesses reach their goals. How to get more clients Julian offers up these tip, based on his experience in getting more customers to his freelance studio, Design Man Can: Practice work ethics that will deliver results and get word of mouth referrals. Create profiles on TaskRabbit and Craigslist to get discovered by new clients. Network with…
  • [NEW RESEARCH – GetData] More than 86 percent of business managers want mobile access to their business software

    Sancar Sahin
    24 Mar 2015 | 3:29 am
    As part of GetApp’s independent research program, GetData, new research identifies that an overwhelming majority of business managers want their software to be accessible from a mobile device. Key research findings: Over 86% of managers of small and medium-sized businesses think that their business software should have a mobile app More than 40% of of this majority think that a business app is absolutely essential Only 13% don’t mind either way More details about the research: Answers to the question: “How important is it that your business software (CRM, Accountancy…
  • [NEW RESEARCH – GetData] 75 percent of managers use mobile every day to access business data

    Sancar Sahin
    23 Mar 2015 | 1:42 am
    As part of GetApp’s independent research program, GetData, new research shows that being able to access work-related data from a mobile device is more important than ever. Key research findings: Almost 75% of managers of small businesses access their work data from a mobile device on a daily basis 15% use mobile to access their work data at least once or twice a week More details about the research: Answers to the question: “How often do you access your work data from your mobile device?” #1: Daily (73.5%) #2: Once or twice a week (15%) #3: Never (4.9%) #4: Once or twice a…
  • GetCast: How Red Badger is hiring and developing talent to build apps

    Jimmy Flores
    19 Mar 2015 | 9:32 am
    Being proactive about developing talent you need Cain Ullah is the CEO and co-founder of Red Badger, a software development company helping enterprise intrapreneurs. Cain joins us on this episode to talk about how he built Red Badger and how the company proactively handles recruiting. Here’s what you expect from the podcast: How to close more deals How can a new software company be taken seriously when it has no track record or credibility? Cain points to live demos, thanks to the benefit of hindsight: “Live software examples would have made pitching the value of Red Badger to…
  • add this feed to my.Alltop

    A Passion for Research

  • 2015 Roundup Of Cloud Computing Forecasts And Market Estimates

    Louis Columbus
    15 Mar 2015 | 6:40 pm
    Global SaaS software revenues are forecasted to reach $106B in 2016, increasing 21% over projected 2015 spending levels.  A Goldman Sachs study published earlier this year projects that spending on cloud computing infrastructure and platforms will grow at a 30% CAGR from 2013 through 2018 compared with 5% growth for the overall enterprise IT. Centaur Partners and other firms mentioned in this roundup are seeing more enterprise-size deals for cloud computing infrastructure and applications. While each of these consultancies and research firms have varying forecasts for the next few years, all…
  • Where Big Data Jobs Will Be In 2015

    Louis Columbus
    25 Jan 2015 | 8:14 am
    Demand for Computer Systems Analysts with big data expertise increased 89.9% in the last twelve months and 85.40% for Computer and Information Research Scientists. Demand for Python programming expertise increased 96.9% in big-data related positions in the last twelve months. These and other key insights are from a recent analysis completed of big data hiring trends using WANTED Analytics, the leading provider of data analytics on the workplace.  For purposes of this analysis, the term “big data” is comprised of the four skill sets of data analysis, data acquisition, data mining and…
  • Ten Ways Big Data Is Revolutionizing Manufacturing

    Louis Columbus
    14 Dec 2014 | 6:13 pm
    McKinsey & Company recently published How Big Data Can Improve Manufacturing which provides insightful analysis of how big data and advanced analytics can streamline biopharmaceutical, chemical and discrete manufacturing. The article highlights how manufacturers in process-based industries are using advanced analytics to increase yields and reduce costs. Manufacturers have an abundance of operational and shop floor data that is being used for tracking today.  The McKinsey article shows through several examples how big data and advanced analytics applications and platforms can deliver…
  • 84% Of Enterprises See Big Data Analytics Changing Their Industries’ Competitive Landscapes In The Next Year

    Louis Columbus
    28 Nov 2014 | 10:37 pm
    87% of enterprises believe Big Data analytics will redefine the competitive landscape of their industries within the next three years. 89% believe that companies that do not adopt a Big Data analytics strategy in the next year risk losing market share and momentum. These and other key findings are from a Accenture and General Electric study published this month on how the combination of Big Data analytics and the Internet of Things (IoT) are redefining the competitive landscape of entire industries. Accenture and GE define the Industrial Internet as the use of sensor, software,…
  • The Top 100 Enterprise Analytics Startups Of 2014

    Louis Columbus
    22 Oct 2014 | 2:50 pm
    With the potential of removing legacy IT silos and freeing up valuable data to gain greater insights into their operations, enterprises continue to invest heavily in analytics.  Providing powerful analytics tools to business analysts who can get to work immediately on complex challenges instead of having to wait for ITs’ often over-committed resources is also driving analytics market growth. The better a business unit or division gets at understanding their own business, the faster they change their future. Analytics Are Streamlining Industry Value Chains Across every area of an…
 
  • add this feed to my.Alltop

    Ticket Tailor Blog

  • How Edinburgh Yarn Festival Sell Tickets Online

    Sarah Bennett
    4 Mar 2015 | 2:03 am
    At Ticket Tailor, we aim to provide the best ticketing experience that we can. When it comes to telling you about the benefits of the service that we offer, who better to tell than our clients? The Edinburgh Yarn Festival is in its second year, this year it’s being held at Edinburgh Corn Exchange on the 14th and 15th March. Here’s what Mica, co-founder of the Edinburgh Yarn Festival has to say: Tell us about the Edinburgh Yarn Festival “This is the second Edinburgh Yarn Festival, hosted for the first time in 2015 in the Edinburgh Corn Exchange, to accommodate even more…
  • Inspiration For Event Organisers In March

    Sarah Bennett
    25 Feb 2015 | 4:14 am
    With March comes spring. The season of blooming flowers, regrowth and hopefully warmer weather. As an event organiser, why not choose March as the month when you try something new. Here are our handy hints on how you can get inspired this March. March’s birthstone, Aquamarine, symbolises courage. Why not take the bull by the horns, get out of your comfort zone and try something completely different: Embrace new technology. Whether it’s kick-starting your social media or making an interactive promotional video, think of ways you can integrate new technology into your event,…
  • New and improved control panel

    Jonny White
    23 Feb 2015 | 4:11 am
    Over the past two months we have been working hard on refreshing our control panel and we are excited to be launching those changes today. There’s loads of new benefits to the new control panel including: Better ticket customisation We have introduced a text editor for your e-tickets that allows you to style fonts, insert images, links and customer placeholders so you can change everything without touching any HTML code. There’s still an option to edit the code if you are so inclined. QR codes now appear on tickets We’ve introduced QR codes to tickets which should scan quicker when…
  • 5 Ways to Sell More Tickets Using Social Media

    Sarah Bennett
    13 Feb 2015 | 3:47 am
    Do you struggle to promote your events on social media? Whether it’s a conference, comedy night or festival, social media can be a powerful marketing tool. Whether your event is for 50 or 50,000 people, here are 5 effective ways to promote your event on social media: 1.Start Marketing from Day One. Marketing your event can’t be an afterthought. You need to fly out of the blocks with a plan. Your event is competing for the attention and money of your potential attendees. Make them notice you (and buy tickets) from early doors. You need a strong brand and identity for your event.
  • How To Personalise Your Event

    Sarah Bennett
    28 Jan 2015 | 6:53 am
    As an events professional, you want to give your attendees the best possible experience. It’s not always that simple though is it? Despite your best efforts, are you getting less than positive feedback? Are you struggling to sell enough tickets? Learn how to truly personalise your event and blow your attendees away,every time. No need for crystal balls. If you’ve held a similar event before, what feedback did you get? Analyse your existing data and plan from it. What is the main demographic of your attendees? Is what you have planned suitable? Every attendee will have a particular…
  • add this feed to my.Alltop

    Totango Blog

  • Your 90 day plan as a new VP of Customer Success

    Omer Gotlieb
    12 Mar 2015 | 9:51 am
    Congratulations! You’ve just been appointed as a new VP of Customer Success. Now what? Over the last couple of years I’ve worked with many Customer Success executives who have been in this situation. I wanted to share with you some of the things you need to get done in your 30-60-90 days. In the first 30 days: Set a baseline As the new VP of Customer Success your first job is to understand what you’re walking into. This is the time to find any problem areas and establish where the team stands at the moment. To do this you must understand the status of your customers base and as well as…
  • Bringing Mobility to Customer Success

    Maksim Ovsyannikov
    11 Mar 2015 | 7:00 am
    Mark Zuckerberg used to famously gather employees of Facebook in order to celebrate product achievements and proclaim that at any given point in time, Facebook was only 1% done. Done in the sense of achieving their mission “to give people the power to share and make the world more open and connected.” They knew they were only beginning to truly build the product that they imagined.  That’s a good feeling – knowing that the possibilities are so limitless that at any given point in time, regardless of your accomplishments, you are only 1% there. That’s exactly how I feel…
  • My top 10 sessions for Customer Success Summit

    Amanda Saunders
    4 Mar 2015 | 7:00 am
    The count down is on and believe it or not the Customer Success Summit is less than 3 weeks away! If you’ve been following along with the news you know that this event is going to be BIGGER and BETTER than ever before! This year we have triple the number of sessions, 17 supporting partners, a full extra day of content, and double the number of attendees. If you’re looking to learn best practices about Customer Success, you MUST be at this event. If you’re not already registered then get on it: www.customersuccesssummit.com We released the full lineup of speakers and sessions for the…
  • Nominate your Customer Success Heroes!

    Amanda Saunders
    26 Feb 2015 | 10:39 am
    Just because the Oscars are done, doesn’t mean award season is over. We’ve just opened up nominations for the 2nd Annual Customer Success Hero Awards for both individuals and teams! The Customer Success Hero Awards are industry awards that recognize individuals and teams who go above and beyond. They are given out annually at the Customer Success Summit, which will take place March 23-24 in San Francisco. If you’re not already signed up for this event be sure to register now! Individual awards: Customer Success is an integral part of many organizations but often their efforts go…
  • Customer Retention Cost: A New Metric for the Boardroom

    Kaiser Mulla-Feroze
    23 Feb 2015 | 3:37 pm
    We’re well into the second decade of the SaaS industry. We’ve seen some phenomenal successes in the public markets with stalwarts like Salesforce.com, the next wave of SaaS companies including NetSuite and Workday, and more recent IPOs such as Box. However, there continue to be vigorous debates about the health of these businesses and what’s the right way to interpret their financials. Remember the strong reactions after Box filed its S-1 last year? Bessemer’s 6 C’s of Cloud Finance, Scale Venture’s Magic Number, and David Skok’s insightful blogs on SaaS metrics have all been…
  • add this feed to my.Alltop

    Pierre Lechelle

  • 19 Techniques to Push Users Through Your Funnel

    Pierre Lechelle
    18 Mar 2015 | 10:38 am
    Marketing strategies often aim at acquiring more traffic. Marketers can be very good at attracting traffic but eventually fail to get qualified leads. Are visitors converting well? If not, pushing them through your funnel is critical for customer acquisition. Some businesses are just more successful than others at pushing visitors down the funnel. High conversion […] Cet article 19 Techniques to Push Users Through Your Funnel est apparu en premier sur Pierre Lechelle.
  • 8 Ways to Acquire Customers at a Lower Cost

    Pierre Lechelle
    23 Feb 2015 | 12:39 pm
    Acquiring customers is crucial for every business. Without customer, there is no possible business. I don’t know of any business that can operate without customer. Besides customer, the money you spend on acquiring them is equally important. The lower is your CAC, the better. If you spend more on customer acquisition than you can make […] Cet article 8 Ways to Acquire Customers at a Lower Cost est apparu en premier sur Pierre Lechelle.
  • How to Take Data-Driven Decisions for Startups & Marketers

    Pierre Lechelle
    26 Jan 2015 | 2:44 am
    Have you ever taken the wrong business decision? I guess you just answered yes. Never make this mistake again and include data in your decision-making process. Data is everywhere, and collecting it is becoming easier everyday. Startups & Marketers need to look at their metrics in order to take the right decision at the right […] Cet article How to Take Data-Driven Decisions for Startups & Marketers est apparu en premier sur Pierre Lechelle.
  • You probably have inaccurate Traffic Sources in your Analytics. Discover why.

    Pierre Lechelle
    29 Dec 2014 | 8:30 am
    A few days ago, my last article was featured on GrowthHackers.com. It generated valuable traffic and helped promote the article. Several days later, I logged into Google Analytics for a routine check. I couldn’t see any referral traffic from GH.com, although it was clear that the traffic came from there. Why didn’t Google Analytics track the referrals and […] Cet article You probably have inaccurate Traffic Sources in your Analytics. Discover why. est apparu en premier sur Pierre Lechelle.
  • 10 Trends for Startup Marketing in 2015

    Pierre Lechelle
    17 Dec 2014 | 6:49 am
    Marketing is evolving very quickly. Marketers need to evolve as well. Your competitors will and if you don’t, they’ll beat you. And you don’t want that. 2015 is going to see a lot of improvements in terms of Marketing. Following these trends will help you to stay on top of your marketing and develop your sales […] Cet article 10 Trends for Startup Marketing in 2015 est apparu en premier sur Pierre Lechelle.
 
  • add this feed to my.Alltop

    Classic informatics

  • ASP.NET vs PHP for Enterprise Applications

    Classic
    2 Mar 2015 | 10:21 pm
    PHP open source and ASP.NET have been major contributors to web development for many years now and continue to be used for their flexibility and other strengths in the programming arena. In our experience as knowledgeable website development agency, we are often asked by clients whether we feel they should move forward with an ASP.NET or a PHP based solution for their project. ASP.NET was designed as an enterprise wide solution platform In response to this question there are a few points that we like to make clear to clients who ask for our opinion.  But before we get started in our…
  • 10 Important Web Design Trends You Need to Know in 2015

    Classic
    25 Feb 2015 | 3:59 am
    It is no secret that the online space is competitive and changes quickly. With customers in nearly three dozen different countries, nobody knows that better than our talented team of web designers. Whether your focus is on UX or UI, the end goal of designing any online platform is to attract more users, keep those users on your platform longer, and motivate them to take meaningful action. If you want to remain competitive, have a look at this list of 10 of the biggest web design trends you can expect to see in 2015. 1. Large Background Images Full-width background images and videos have…
  • 7 Questions You Need to Ask a Web Development Company

    Classic
    20 Feb 2015 | 1:29 am
    Over the past 12 years, our professional team of 150+ individuals has had the pleasure of delivering more than 1000 projects in nearly three dozen countries. Unfortunately, we have also worked with a number of clients who fell for false promises and unrealistic claims made by other so-called web development companies. When it comes to choosing a web development company, who do you trust? How do you know who to work with? In this short article, we hope to help you avoid disappointment, frustration, and lost earnings by offering guidance in the selection process. Elance, oDesk, Guru & More…
  • Can Startups Benefit from Agile Development?

    Classic
    14 Feb 2015 | 10:53 pm
    Agile development is a common methodology used to approach development projects. It takes a flexible, teamwork-based approach to development that has proven to be very successful. But what about startups? Can a startup firm in the technology sector benefit from the application of Agile methodology? To answer this question, we will first need to explore the unique challenges facing startups. The Nature of Startup Life A startup firm is often loosely defined as a new business that is not profitable, and the business owners are okay with that – it is a time to innovate, grow, and develop. It…
  • Outsourcing Agile Development – Make it work!

    Classic
    10 Feb 2015 | 5:19 am
    The web has changed over the past few years – the amount of things we can now do online, as well as the way we construct our day-to-day lives around the web and communication, has meant that different software development techniques in the digital sphere have risen to prominence in recent years. In this article, we’ll explore a blend of two different types of development techniques – Outsourcing along with Agile Development Where does outsourcing agile development fit in for me? A distributed environment, one where not all work is completed in the same space, has become commonplace…
  • add this feed to my.Alltop

    Latest blog entries

  • Human Communications Protocol

    26 Mar 2015 | 6:07 am
    How many times does the word ‘communications’ get mentioned as an issue in your organization (and we’re not referring to networks and routers)? The basic human function of communicating information accurately and appropriately between people seems to pop up regularly as the reason for failure, the stumbling block, the broken link in the supply chain, and generally as the barrier to success. Often the term ‘communications’ is used to cover a multitude of issues, from lack of information, to too much information, plus of course inappropriate information. Usually, however, this comes…
  • We Don’t Do People!

    18 Mar 2015 | 1:42 am
    When I started in the IT industry I was a fairly junior hardware engineer. One day I went out with an experienced engineer to learn about a particular mini-computer that he was going to mend. It was a complex problem and I learned a lot from watching him work. On returning to the office our manager told us that she had received a complaint from the customer, because the engineer had been rude and didn’t provide updates about what was happening. The engineer’s reply to his manager was so shocking that I still remember the exact words he used. What he said was “I don’t do people, I only…
  • Governance: Management? Leadership? Culture!!

    10 Mar 2015 | 1:30 am
    One of the most quoted words in use in tech management and marketing these days is ‘governance’. What do we actually mean by this and why is it such a big and ongoing topic? Governance refers to "all processes of governing, whether undertaken by a government, market or network, whether over a family, tribe, formal or informal organization or territory and whether through laws, norms, power or language” (Wikipedia) Governance is the exercise of political, economic and administrative authority necessary to manage a nation’s affairs (OED) We get that fact that it’s about…
  • Hospital IT Heroes

    3 Mar 2015 | 2:07 am
    Over the last few weeks I had the opportunity to speak with several customers in various industries about the exciting and quirky ways that they’re using SysAid’s ITSM solution in the field. I’m truly amazed at the myriad of ways in which they have implemented their service desks – from Australian emergency services to Italian fashion designers; from elite U.S. universities to Irish hospital networks. I was fortunate enough to talk with Andrina O’Neill (pictured above), Senior Systems & UC Engineer/Service Desk Supervisor at St. Patrick’s Mental Health Services – Ireland’s…
  • Information Technology: What Business Are You In?

    24 Feb 2015 | 3:01 am
    Think Nike is in the athletic shoes and apparel business? Not on your life. “Nike sells shoes but it’s not in the shoe-selling business. It’s in the business of selling emotion and aspiration. Nike sells achievement, Nike sells perseverance and Nike sells Victory.“ (Brandstories.net) If you ask most IT people what business they're in, their answer will invariably focus on “technology”.  But are we actually in the technology business, or something more fundamental (like enabling business outcomes)? Read More
Log in