SaaS

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  • Intacct Advantage 2014 is almost here!

    Intacct's View from the Cloud
    7 Nov 2014 | 10:58 am
    Autumn marks an exciting time here at Intacct; we start counting down to Intacct Advantage. Now only days away, this year’s conference, held in Orlando from November 9-13, will host more than 70 product, industry, hands-on, and customer panel sessions. Another exciting milestone this year is our largest Marketplace Expo yet, featuring the broadest range of best-in-class, cloud-based solutions.Welcoming such a diverse group of partners to our conference is a testament to the continued growth of the Intacct customer base and the flexibility of Intacct to integrate with so many other business…
  • SaaS Inside Sales Benchmarks Survey | Take It!

    Chaotic Flow by Joel York
    Joel York
    11 Nov 2014 | 7:25 am
    Tweet Me!As many of you may know, Trish Bertuzzi and the folks over at the Bridge Group publish a lot of great stuff on Inside Sales strategy and operations, including inside sales compensation benchmarks, lead development rep best practices, outbound selling strategies, and on an on. Their upcoming 2015 Inside Sales Metrics and Compensation report will feature expanded coverage and focus of SaaS inside sales benchmarks in an extra effort to service the SaaS community. But the numbers are only as good as the data, so I’m reaching out to all my SaaS sales colleagues to TAKE THE SURVEY!!
  • Industry Veteran and DMS Expert Troy Bartlett Joins NetDocuments as Cloud-Based Document Management Adoption in Law Firms Continues to Rise

    The NetDocs Blog
    18 Nov 2014 | 4:00 am
    NetDocuments, the leader in cloud-based document and email management, announced today that Troy Bartlett will join the company as Director of Technical Services.  Troy brings with him over 20 years of experience in legal document management technology, and will lead the technical services team as they continue building tools and processes to transition firms from legacy systems into NetDocuments’ modern, cloud-based application.
  • Nine Application Performance Management Apps for the Changing World of IT

    GetApp Learning Center
    Todd Spear
    18 Nov 2014 | 2:12 pm
    The world of application performance management software is experiencing a shake-up of sorts, spurring great changes not only in the industry itself (see also: the breaking up of Compuware into two entities), but also in how IT professionals look at the Web. The average webpage is simply more complex than it was a few years ago, when all the code that comprised a typical webpage all resided in one place. Now, webpages are almost always a hodge-podge conglomeration of different applications and resources working in concert to bring the page to life. Web and mobile sites are driven by local and…
  • 2014-15 Bridge Group SaaS Inside Sales Research Survey

    For Entrepreneurs Blog
    David Skok
    13 Nov 2014 | 5:04 pm
    The Bridge Group is known for publishing insightful studies that aid SaaS Sales & Marketing leaders to build and optimize their inside sales strategies. They are working on the 5th round of their SaaS inside sales research and would like our help completing a 6-7 minute survey. Your answers will remain anonymous, and in return […]
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    Intacct's View from the Cloud

  • Intacct Advantage 2014 is almost here!

    7 Nov 2014 | 10:58 am
    Autumn marks an exciting time here at Intacct; we start counting down to Intacct Advantage. Now only days away, this year’s conference, held in Orlando from November 9-13, will host more than 70 product, industry, hands-on, and customer panel sessions. Another exciting milestone this year is our largest Marketplace Expo yet, featuring the broadest range of best-in-class, cloud-based solutions.Welcoming such a diverse group of partners to our conference is a testament to the continued growth of the Intacct customer base and the flexibility of Intacct to integrate with so many other business…
  • Does billing and payments reconciliation have to be so time consuming?

    5 Nov 2014 | 5:45 am
    Today's blog is a guest post from William Barber, CEO of 2C Processor (2CP). 2CP will be a Platinum Sponsor again at Intacct Advantage this year and will be exhibiting at Booth #100 in the Marketplace Expo. Be sure to stop by to meet William and his team!Cloud-based financial software like Intacct has revolutionized accounting departments around the world. Adding in Cloud accessibility creates new possibilities. Time and resources once dedicated to data entry and manual adjustments can now be replaced with automated processes and integrated solutions. At the same time, the velocity of…
  • Video blog: The importance of using tax software and the future of cloud solutions

    27 Oct 2014 | 11:01 am
    Today's guest video blog post is courtesy of Asher Mathew, (@ashermathew), manager of strategic alliances at Avalara (@avalara). We sat down with Asher to discuss the importance of using tax software, the benefits of leveraging Avalara for Intacct (@Intacct) customers, the future of cloud software, and more.Check out the v-log below to hear Asher’s insights. Avalara is also a Gold Sponsor of Advantage 2014 in Orlando, Florida from November 9-13 so be sure to visit them in the Marketplace Expo at the conference.Check out the video here: http://bit.ly/10qLoP5Follow Intacct on all our…
  • Credit Cards and Intacct - Ultimate Flexibility

    23 Oct 2014 | 8:52 am
    Today's blog is a guest post from Neil Wainwright, CEO and Co-founder of Nexonia. Nexonia is a Gold Sponsor of Advantage this year - be sure to stop by their booth at the conference November 9-13!Businesses often have great reasons for having things done a certain way and prefer that the tools fit their needs and not the other way around. By leveraging Intacct and Nexonia together, customers are able to have their corporate credit card transactions immediately available, easily assigned to all Intacct dimensions, routed through a full approval process and then instantly transferred to…
  • Intacct and HRMS – a Seamless Fit

    22 Oct 2014 | 7:43 am
    Today's guest post is from Brian Terrell, CPA, founder and managing partner of BTerrell Group and CodePartners. BTerrell Group is a Platinum Sponsor of Advantage 2014 in Orlando, Florida from November 9-13.Intacct delivers best-in-class cloud accounting and finance applications that easily integrate with other best-in-class cloud solutions such as Salesforce, Avalara, Orange Leap, and many more. These software partners seamlessly link to and share transactions with Intacct using web services or the Intacct Platform. Many Human Resource Management Systems (HRMS) and payroll providers have…
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    Chaotic Flow by Joel York

  • SaaS Inside Sales Benchmarks Survey | Take It!

    Joel York
    11 Nov 2014 | 7:25 am
    Tweet Me!As many of you may know, Trish Bertuzzi and the folks over at the Bridge Group publish a lot of great stuff on Inside Sales strategy and operations, including inside sales compensation benchmarks, lead development rep best practices, outbound selling strategies, and on an on. Their upcoming 2015 Inside Sales Metrics and Compensation report will feature expanded coverage and focus of SaaS inside sales benchmarks in an extra effort to service the SaaS community. But the numbers are only as good as the data, so I’m reaching out to all my SaaS sales colleagues to TAKE THE SURVEY!!
  • The Metrics-Driven SaaS Business | New Ebook!

    Joel York
    17 Jun 2014 | 10:45 am
    Tweet Me!The SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. However, there has always been an obvious gap between what happens on the top line and what happens on the ground. This is about to change! The SaaS industry is maturing beyond simple, historical SaaS financial measures toward sophisticated operational measures in the form of new SaaS customer success metrics and predictive analytics. We are witnessing the emergence of The Metrics-driven SaaS Business. This new Ebook is a compilation…
  • The SaaS Metrics Maturity Model

    Joel York
    13 May 2014 | 6:00 am
    Tweet Me!Becoming a Metrics-driven SaaS Business is no easy task. It takes time, commitment and plenty of customers. However, the financial rewards of moving beyond standard SaaS financial metrics to SaaS customer success metrics and ultimately to sophisticated predictive analytics are significant. Each step toward SaaS metrics greatness builds upon the last. The stages of development can be classified into a natural progression of increasing SaaS business understanding from financial stability to operational measurability to revenue predictability outlined at the very beginning of this…
  • Driving SaaS Customer Acquisition w/Success Metrics

    Joel York
    6 May 2014 | 7:00 am
    Tweet Me!As a SaaS business matures, the importance and value of SaaS metrics increase. Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. After building a solid customer base, churn becomes a priority. These fundamental SaaS metrics are all apparent in the standard SaaS profit equation below. SaaS profit =current customers x ( avg recurring revenue – avg recurring cost )– new customers x avg acquisition cost However, it quickly becomes apparent that fighting churn requires a SaaS metrics toolkit…
  • The Promise of SaaS Customer Success Metrics

    Joel York
    22 Apr 2014 | 6:30 am
    Tweet Me!Over the past few years, the SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. However, there has always been an obvious gap between what happens on the top line and what happens on the ground. It’s one thing to claim that a 50% reduction in churn will result in a 2X increase in recurring revenue, but it’s quite another thing to make it happen. Achieving that 50% reduction in churn is usually a tedious and unreliable process of trial and error. This is about to change. As the SaaS…
 
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    The NetDocs Blog

  • Industry Veteran and DMS Expert Troy Bartlett Joins NetDocuments as Cloud-Based Document Management Adoption in Law Firms Continues to Rise

    18 Nov 2014 | 4:00 am
    NetDocuments, the leader in cloud-based document and email management, announced today that Troy Bartlett will join the company as Director of Technical Services.  Troy brings with him over 20 years of experience in legal document management technology, and will lead the technical services team as they continue building tools and processes to transition firms from legacy systems into NetDocuments’ modern, cloud-based application.
  • Don't Lose Money on Your Technology Investment: What's Your ROI?

    14 Nov 2014 | 10:41 am
    You purchased technology for your office some time ago to help improve work processes and make your practice more efficient.  But you discover after a year or so that it is not being used effectively, or at all.  How can you determine the effectiveness of your new technology investment? The first, and probably most important, aspect of ROI on your technology is to look into the adoption rate across the office to gauge if it’s being used, how it’s being used, and who are the ones using it.  The best bang for your buck is undoubtedly when all users are employing the…
  • Leading Canadian Law firm Soloway Wright Conducts a DMS Selection Process Choosing NetDocuments for Document and Email Management

    13 Nov 2014 | 6:40 am
    Soloway Wright LLP, a leading Canadian commercial real estate and litigation firm, has selected NetDocuments’ document and email management service over HP Autonomy’s server-based document management system, iManage.  As the firm continues to grow in the Ottawa / Eastern Ontario regions, the need for improved organization, mobility, and increased security became apparent, and the firm began the due diligence and selection process with the help of an outside consulting firm.  Neale Chisnall, Controller at Soloway Wright, commented, “We evaluated many possible vendors, and it…
  • Top 50 Dutch Law Firm, Ploum Lodder Princen, selects NetDocuments

    11 Nov 2014 | 7:18 am
    Ploum Lodder Princen, one of the leading law firms in The Netherlands, has selected NetDocuments as their document management system to modernise core technology throughout the firm. London, UK – Ploum Lodder Princen, a premier law firm in The Netherlands, has completed extensive due diligence to upgrade and modernise technology across the firm, and has chosen NetDocuments for their document management solution.  The firm sought out a modern solution that would allow them to continue offering exceptional service to their clients, while lightening the technology footprint at the…
  • Lewis Brisbois Leverage Technology for Rapid Firm Growth into the Am Law 100

    6 Nov 2014 | 9:44 am
    We recently sat down with Frank Gillman, the CIO at Lewis Brisbois, to learn more about the firms dramatic growth in recent years, moving the firm into the Am Law 100 list of the largest firms in the US. Accelerated primarily by acquisition, Lewis Brisbois relied heavily on the ability to ramp-up newly acquired firms quickly. Here are a few words from Frank.  
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    GetApp Learning Center

  • Nine Application Performance Management Apps for the Changing World of IT

    Todd Spear
    18 Nov 2014 | 2:12 pm
    The world of application performance management software is experiencing a shake-up of sorts, spurring great changes not only in the industry itself (see also: the breaking up of Compuware into two entities), but also in how IT professionals look at the Web. The average webpage is simply more complex than it was a few years ago, when all the code that comprised a typical webpage all resided in one place. Now, webpages are almost always a hodge-podge conglomeration of different applications and resources working in concert to bring the page to life. Web and mobile sites are driven by local and…
  • Time Flies – But Scheduling Apps Can Make You the Pilot!

    Hadley Jones
    17 Nov 2014 | 2:03 pm
    You can always make more money. But when time has gone, it’s gone forever. That makes scheduling a crucially important activity for any business. But scheduling is more than getting your personal agenda sorted out. It’s about getting everybody’s activities in sync to add up to profitability, instead of canceling out in confusion. It’s about clear control, information and feedback with a team whose members may be in the office or out and about serving customers. The right scheduling app can help you get time back on your side. Good schedule management is like flying a plane. You have…
  • Fast-Tracking into Project Management – 5 Myths and Facts

    Hadley Jones
    14 Nov 2014 | 2:03 pm
    Quick – get me a project manager! There are more and more projects to be managed. They can be anything from product launches to winning sales bids, and from installing new IT systems to moving offices. Project management, whether we recognize it or not, is a thread running through almost all of our activities. But if you don’t already have a capable project manager to hand, then you or someone in your team might have to become one. The good news is that there is a range of project management software to help. In that case, how fast can you expect to acquire PM skills? 5 Myths about…
  • All You Really Need to Know about Project Deadlines

    Hadley Jones
    13 Nov 2014 | 2:03 pm
    Ask 3 different people and you could get 3 different definitions of a project deadline. Is it something that must be respected? Should be respected? Or rather an option to be exercised if you feel like it? To make deadlines work properly for you in project management, it’s important to have a clear notion of what they are and how to handle them. Project management apps can then help you set, track, manage and update them. So – Are We Talking about a Deadline or a Target? A deadline is just what its name indicates – if you cross the line without delivering what you should, then…
  • 6 Guerilla Project Management Tips to Let SMBs Take Control

    Hadley Jones
    12 Nov 2014 | 2:03 pm
    Project management might have started years ago with large construction companies and big IT developments. Now however, it’s available to any enterprise, whatever its size. Project management software lets SMBs in on the act too. The difference is in the approach. Large corporations can afford dedicated project and program managers, and a team for running their dedicated project management offices. SMBs on the other hand may well find it difficult to allocate even one person fulltime to project management activities. Compared to the project management armies of the Fortune 500 companies,…
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    For Entrepreneurs Blog

  • 2014-15 Bridge Group SaaS Inside Sales Research Survey

    David Skok
    13 Nov 2014 | 5:04 pm
    The Bridge Group is known for publishing insightful studies that aid SaaS Sales & Marketing leaders to build and optimize their inside sales strategies. They are working on the 5th round of their SaaS inside sales research and would like our help completing a 6-7 minute survey. Your answers will remain anonymous, and in return […]
  • 2014 Pacific Crest Saas Survey- Part 2

    David Skok
    22 Oct 2014 | 1:30 am
    Last week I shared the results from Part 1 of our survey  in which 300+ SaaS companies shared data on their growth and go-to-market strategies. This week we dive into the results from Part 2 of the survey where we compare application delivery methods, operational costs and gross margins, contract terms, churn rates, capital requirements and accounting […]
  • 2014 Pacific Crest SaaS Survey – Part 1

    David Skok
    9 Oct 2014 | 4:25 am
    For the third year in a row, we worked together with Pacific Crest Securities, an investment banking firm with a specific focus on SaaS, to survey 306 SaaS companies. This represents nearly double the # of respondents from last year, giving us deeper benchmarking data and insights to share on the growth and operations of […]
  • Using Outbound Prospecting to reach highly targeted prospects

    David Skok
    27 Jun 2014 | 6:00 am
    As most of my readers know, I am a big fan of Inbound Marketing. However there are times when inbound leads aren’t either enough, or the right kinds of leads needed to reach your best potential customers. In those situations, one tool worth considering is the use of a dedicated sales team to do outbound […]
  • Growth Hacking Free Trials: Time to Wow! is the key to success

    David Skok
    1 Apr 2014 | 5:00 am
    This article is part of a series titled “The Art & Science of Growth Hacking” that will be published over time. My thanks to Gail Goodman, the founder and CEO of Constant Contact for introducing me to this concept. Free trials and freemium products are two of the best ways to sell your product. They […]
 
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    Ticket Tailor Blog

  • Sell tickets for private events

    Jonny White
    3 Nov 2014 | 9:02 am
    We are excited to let you know that Ticket Tailor now lets you sell tickets online for private events with the addition of 2 key new features: Password protect your events and Hiding events from your box office. Read our guides below on how these great new features work, and if you have any feedback please get in touch via email or using the comments section below.   Password protect your ticket sales This features allows you to set an access password for your event page. Once configured, only those with the access password can access the event page to purchase tickets. When editing an…
  • How to Sell Tickets on Squarespace

    Jonny White
    15 Oct 2014 | 2:56 am
    What is Squarespace? Squarespace is a creative solution that provides a great service to help anyone build a website for their ideas. From concert organisers who are selling out arenas, to local venues putting together a website for the first time, Squarespace provides a great set of tools that has made it one of the most popular website builders on the internet. Find out more about Squarespace. How to Sell Tickets On Squarespace Learning how to sell tickets on Squarespace is a great way to boost sales for your next event. Ticket Tailor allows you to integrate our own widget to your…
  • How The Lisbon Beat Boat Sell Tickets Online

    Mark Chaffey
    24 Sep 2014 | 9:07 am
    What’s the Event? What can we expect from Lisbon Beat Boat? The Lisbon Beat Boat is a series of curated boat parties, attracting a great crowd of people with renowned international DJ’s on a huge caravel in one of Europe’s most beautiful cities: Lisbon. Their team shares a burning passion for their events and pride themselves on having one goal: to give you the time of your life on their Beat Boat. Beat Boat is organized by three German guys, who claim this is the only time you will meet a group of Germans with the sole task of making you happy. See you on the boat! How Ticket…
  • 5 Essential WordPress Plugins for Your Event Websites

    Shaun Quarton
    15 Sep 2014 | 1:21 am
    With over 60 million users, WordPress is the most popular website content management system on the Internet. Many event websites are built using the platform, and it isn’t hard to see why: With WordPress, you can install plugins for your website, giving it a level of functionality way beyond your own programming capabilities. This is one of the major for WordPress’s popularity. If you’ve built your event website using WordPress, here are five fantastic plugins to consider. Ticket Sales Plugin: Ticket Tailor Our brand new Ticket Tailor plugin makes selling tickets directly…
  • How to Sell Tickets Online

    Shaun Quarton
    29 Aug 2014 | 2:57 am
    Whether you’re hosting a one-off music festival or a weekly club night, offering ticket sales via your website is a proven way to boost attendence. In fact, in this day and age, online ticket sales is something that your customers will expect and demand — from their point of view, buying online is far more convenient than having to track down a brick-and-mortar box office. If you’re looking to sell tickets online, Ticket Tailor is one of the premier ticketing solutions, with thousands of event organisers already using our easy-to-use service. A quick snapshot of benefits of…
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    Totango Blog

  • It’s Time for the 4th Annual SaaS Metrics Survey

    Amanda Saunders
    21 Nov 2014 | 9:49 am
    That’s right, as 2014 comes to a close it’s time to look back at the state of the SaaS market and see what metrics have become top of mind for the industry. We’ve just released our 4th Annual Saas Metrics Survey where we collect information from hundreds of SaaS companies to see how they are evaluating the performance of their business. Please take a few minutes to fill out the survey and you will be entered to win one of five $100 Amazon gift cards. If you complete the survey, you’ll be one of the first to receive the report that will include information on: Which metrics SaaS…
  • Totango Tour – Palo Alto Event Recap

    Josh Webber
    19 Nov 2014 | 1:32 pm
    Our 10 city Totango Tour is near the end, and is finishing off on a strong note. Our second to last event was held in Silicon Valley at Gordon Biersch Brewery in Palo Alto, CA. The evening kicked off with a session on best practices featuring Guy Nirpaz, CEO & Co-Founder at Totango, Jonathan Hicken, Director of Client Operations at UserTesting, and David Lahey, VP of Customer Success at Jobvite. Each speaker discussed an interesting take on Customer Success, but all had one recurring theme – the importance of monitoring customer health. Guy’s presentation was an in depth analysis…
  • Totango Tour Stop #8 – Toronto

    Josh Webber
    18 Nov 2014 | 3:02 pm
    We had a full house in Toronto and the venue was lively with Customer Success professionals.  Guy Nirpaz, CEO & Co-Founder at Totango kicked off the session. His discussion highlighted the importance of customer value over customer management. The session brought forth interesting questions for the attendees to think about – What recurring value do you offer your customers? In addition to the value provided, how should you be monitoring this value in order to develop an early warning system? We discussed what provides value to a customer and primary components to a successful health…
  • The Bastardization of Customer Success

    Omer Gotlieb
    18 Nov 2014 | 8:45 am
    In September, I had the privilege of meeting Josh Forman at Denver’s Customer Success Meetup event. Josh is a thought leader in Customer Success and brought forth a very interesting point of view regarding the difference between being a Customer Success professional and capitalizing on buzzwords presented by emerging industries. This guest blog highlights some of his views.
  • Totango emerges as a veteran in new Forrester Report on Customer Success

    Kaiser Mulla-Feroze
    11 Nov 2014 | 3:50 pm
    With the growth of subscription revenue models in many industries, especially in the SaaS space, customer success is coming to the forefront of business conversations. Organizations realize that they must actively drive the success of their customers in order to decrease churn and increase revenue. At Totango this is something we’ve been helping companies with for the last four years, so we’re excited that Forrester has recently researched this topic and released their Market Overview: Customer Success Solutions. This report gives a great overview of the customer success market as well as…
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    Pierre Lechelle

  • Startups: should you focus on SEO?

    Pierre Lechelle
    30 Oct 2014 | 4:56 am
    One of the main mis-conception about SEO and Content Marketing is the necessary time required to generate results. Creating and implementing a SEO strategy takes plenty of time. You might not see result in the first few months. Some people might not even see results in the first year. So what about using SEO as […] Cet article Startups: should you focus on SEO? est apparu en premier sur Pierre Lechelle.
  • Business Startup Checklist: 45 Steps to Build the Perfect Startup

    Pierre Lechelle
    6 Oct 2014 | 1:08 am
    Building a startup is not an easy task. It’s challenging and hard-work. During the last 20 years, plenty of startups saw the light, and we can see patterns to emerge. People who grew their startups to billion dollars companies mainly followed the same process. This article is about to give you the key to success in order to […] Cet article Business Startup Checklist: 45 Steps to Build the Perfect Startup est apparu en premier sur Pierre Lechelle.
  • Branding for Startups

    Pierre Lechelle
    22 Sep 2014 | 6:57 pm
    Last night, while I was sleeping, I ended up dreaming about Coca-Cola. Don’t ask me why. I don’t know why. What’s fascinating about this dream is that I was dreaming about a brand, and it wasn’t the first time… Sometimes, brand can be so much rooted into your brain that you think about them at […] Cet article Branding for Startups est apparu en premier sur Pierre Lechelle.
  • The Startup Ego

    Pierre Lechelle
    4 Aug 2014 | 1:24 pm
    I’ve met plenty of Entrepreneurs. They’re always open for discussion. You can feel their excitment when they talk about their idea. One of them is unique, the outgoing kind. The one who is all over the place. He’s always applying to contests or trying to get the most funding. I’ll tell you what. They spend so much […] Cet article The Startup Ego est apparu en premier sur Pierre Lechelle.
  • When & Where to start Paid Acquisition?

    Pierre Lechelle
    7 Jul 2014 | 6:09 am
    Startups don’t have any money. Most of them therefore rely on free channels to get the wheel going. However, at one point, free channels show their limit… At this point, you should have validated your Business Model and get a steady flow of new Customers every month. Nevertheless, you still need to progress, to grow. […] Cet article When & Where to start Paid Acquisition? est apparu en premier sur Pierre Lechelle.
 
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    Classic informatics

  • Common Mistakes Web Designers Make While Creating CSS

    Classic
    21 Nov 2014 | 2:40 am
    Writing clean code is the foremost priority when development is concerned and CSS is no exception. You may be surrounded by many designers and developers who may claim to be great at what they do and they may be very good but there are some common mistakes that CSS coders usually make. Perfection comes only with continuous learning and learning is something that should never stop. This is how even we have grown, so here are a few common mistakes that we figured out CSS coders make, and we say this from our own experience: Lack of Planning: The most common mistake is to not plan the layout of…
  • Make The Most Out Of Your App Development With A Trusted Offshore Web Development Agency

    Classic
    20 Nov 2014 | 5:31 am
    You may have a great app idea but merely having an idea won’t lead you to success. You need to have an effective roadmap for development. A full time developer and designer can help you prepare a road map but hiring an in-house staff comes with a big price tag. Effectiveness is the key here. And if you are someone who doesn’t have much knowledge about web development and designing chances are you would be totally dependent on your in-house developer, who would ultimately have to figure everything out on their own. So, you need someone who is experienced and is pro at project management.
  • Android 5.0 Lollipop – Fresh Design, Features and More!

    Classic
    19 Nov 2014 | 5:16 am
    Google is known for setting new trends in the mobile technology. And with the latest release of Android 5.0 Lollipop, Google has introduced quite a many trends in the mobile technology. The latest update of the new operating system, which was announced for the first time in June, is now available for the developers. And, we are loving the new OS! We think that Android 5.0 Lollipop will give a tough competition to other mobile operating systems. In this blog post we will tell everything new and refreshing Android 5.0 Lollipop has to offer. The first and the most obvious change we found in the…
  • Choosing The Right eCommerce Platform For Your eCommerce Store

    Classic
    16 Nov 2014 | 5:12 am
    Nothing comes as close to being a direct revenue source as eCommerce. But it’s not that simple. There are things you need to consider and decisions that you need to make very seriously. One such decision is choosing a platform that best fits your business can be a daunting task. You need to be sure whether the platform will help you meet the business objectives and supports your project’s long-term growth strategy. Therefore, choosing a platform wisely is very important as it can lead to significant increases in revenue and cost savings. We have put together a list of key factors that…
  • 5 Must Have Drupal Modules For Your Website

    Classic
    12 Nov 2014 | 5:52 am
    We have been in the website building business for over a decade now and we have worked with various platforms. But Drupal is one of our top choices for any CMS development. We just love how unique and flexible this platform is. What makes working with Drupal even better an experience is the large collection of modules that come in handy. If you do a random search of CMS websites, you will not come even a single one that doesn’t use extended modules. They are indispensable because they further enhance the functions and features offered by the Drupal platform. A new business website cannot…
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    The SaaS Marketing Agency » SaaS Marketing Blog

  • How to work out ROI from marketing SaaS

    Alex Cohen
    10 Nov 2014 | 10:48 am
    So how do you work out the ROI? Many SaaS businesses ask this, believing marketing is a dark art or just ‘fluffy, brand building’. It’s also surprising how many people believe marketing is an optional business activity. However, it’s a fact that marketing is a major component of any MBA programme. And just like any other, a successful SaaS business needs to have a good idea of the numbers. Luckily for online software businesses much of the data we need is locked into the systems and processes we use. Online, digital marketing channels, the pivotal role of the website and…
  • 30 Call to Actions to test on your SaaS website

    Alex Cohen
    6 Nov 2014 | 12:23 am
    Do you think you’re just limited to Free Trial or Book Demo as call to actions (CTAs) to test on your SaaS website? Think again, here are 30 to get you started with: Free Trial Book Demo Try it now Give us a call Request a call back Call sales Talk to us Free consultation Free audit Free review Sign up Get started Start for free Sign up with Facebook/LinkedIn/Twitter Click here Buy online Start (verb for product name) Try the demo now Make the switch Register today Create my account See for yourself Check it out Become a member Click to look inside Request a quote Get instant access See how…
  • 7 elements to split test on your SaaS website

    Alex Cohen
    23 Oct 2014 | 6:41 am
    The website is the marketing hub of a SaaS business, for many it’s their lead generation tool, for some it’s their only sales tool. It’s therefore essential your website has as high a conversion rate as it possibly can. Split-testing your SaaS website is a great way to increase conversion rates; small incremental improvements can add up over time. What would doubling or trebling your conversion rate do for your SaaS business? Here are 7 things you can split test on your SaaS website: On the home page: 1. Headlines: Different tones of copy (fun vs professional) for example, or different…
  • 10 ways to market your SaaS business

    Alex Cohen
    14 Oct 2014 | 2:53 am
    Important considerations to help you successfully grow your online software business The Cloud is a great enabler. Much of this enablement is a function of the reduced costs of the SaaS business model. Cost is no longer an insurmountable barrier to entry. Today, small and medium scale businesses are able to launch an online application and establish a presence in the global marketplace with relative ease. However, selling a SaaS solution off the website is an entirely different proposition to developing the application. As any high street boutique will tell you, setting up shop is one thing.
  • Content marketing is dead. Long live content marketing.

    Alex Cohen
    22 Sep 2014 | 2:03 am
    People aren’t clicking so where next? As content marketers we tune into the trends and views on the industry. One of the topics which seems to comes up more frequently is that content marketing isn’t working any more for SaaS businesses. In effect, the initiators of such conversations often suggest content marketing is dead and they want to know what the next marketing fad is going to be. Content marketing is something of a bandwagon. In the last few years many SaaS businesses have jumped on board, putting out content in one form or another. Blogs, infographics, white papers and…
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