SaaS

  • Most Topular Stories

  • Should you own, lease, or rent technology solutions?

    Intacct's View from the Cloud
    23 Apr 2015 | 12:00 pm
    Today's guest blog is from Michael Silver, Intacct's partner enablement manager and accounting/ERP software expert. In his role, Michael works with Intacct's Channel Team to help build and develop our channel partners into committed, effective, and successful Intacct Business Partners. Today he's sharing his expertise on the benefits and challenges of on-premise, hosted, and SaaS technology..We all know the difference between owning, leasing, or renting when it comes to our office space, a warehouse, or a retail store. We know the difference between owning, leasing, and renting a car.
  • Avoiding Poor SaaS Customer Alignment

    Chaotic Flow by Joel York
    Joel York
    14 Apr 2015 | 8:10 am
    Tweet Me!When I’m not completely absorbed with my agile marketing software startup, I do a bit of SaaS consulting on the side. SaaS colleagues come to me with a wide variety of problems from positioning to sales compensation to churn analysis, but lately I’ve noticed a common theme: poor SaaS customer alignment. SaaS businesses develop intimate, long term relationships with their customers that are enabled by the always-on connection between the SaaS customer and the SaaS business through the SaaS product. Like many long term relationships, it is founded on a recurring cycle of needs…
  • The Success Gap: A HUGE Opportunity You Haven’t Considered

    SaaS Growth Strategies
    Lincoln Murphy
    3 Apr 2015 | 5:49 pm
    There is often a gap between the functional completion of your product and the customer’s Desired Outcome. I call this the Success Gap. And this Success Gap that stands between what your product does and your customer’s Desired Outcome is a huge risk for you. It’s also a huge opportunity if you bridge the gap for your customers. This Success Gap also has another meaning… it’s the gap between what you think represents the customers’ successful use of your product and what they think equates to success. As you’ll see, if you mark a customer as being…
  • ABA Techshow 2015

    The NetDocs Blog
    20 Apr 2015 | 6:58 am
    The NetDocuments team is in Chicago this week to participate in the 2015 ABA Techshow and is excited to report what the new trends, topics, and overall buzz are this year surrounding legal tech. The sessions focused heavily on cloud security, data protection, virtual practice, and ethical obligations surrounding new and developing technology. The one constant about legal technology is that it evolves year-over-year, which only validates the obligations that firms have to stay current on what clients are expecting in their representations. What we heard from session presenters, and our friends…
  • Boost your brand by perfecting your benefits package

    GetApp Learning Center
    Niamh Lynch
    22 Apr 2015 | 11:00 pm
    According to Businesss Insider, The US Bureau of Labor Statistics predicts that millennials will make up approximately 75% of the workforce by 2030. If you work in HR and you’re looking to the future – and why wouldn’t you? – it can’t have escaped you that millennials will make up the vast majority of your employees – three quarters of the whole workforce by 2030. Sounds futuristic, but depressingly, 2030 isn’t that far away! One of recruiters and HR professionals’ major weapons in the search for bright new talent is in your company’s benefits. As…
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    Intacct's View from the Cloud

  • Should you own, lease, or rent technology solutions?

    23 Apr 2015 | 12:00 pm
    Today's guest blog is from Michael Silver, Intacct's partner enablement manager and accounting/ERP software expert. In his role, Michael works with Intacct's Channel Team to help build and develop our channel partners into committed, effective, and successful Intacct Business Partners. Today he's sharing his expertise on the benefits and challenges of on-premise, hosted, and SaaS technology..We all know the difference between owning, leasing, or renting when it comes to our office space, a warehouse, or a retail store. We know the difference between owning, leasing, and renting a car.
  • Intacct Customers Collaborate at Intacct Meetup

    17 Apr 2015 | 9:34 am
    As part of the Intacct Customer for Life program, I am excited to announce the launch of our Intacct Customer Meetups! Many customers have asked about the opportunity to meet with fellow Intacct customers in their area – now that opportunity is here! The Intacct team is excited about the meetups and the collaborative experience our customers will be able to create. Customer Meetups are regional events based on industry focus. This allows customers to participate in a meaningful engagement with like-minded professionals in their area. The Meetups are tailored by industry to align with the…
  • The 10 Most Ridiculous Attempted Tax Deductions

    15 Apr 2015 | 5:00 am
    If Christmas is the most wonderful time of the year, tax season certainly falls on the opposite end of the spectrum for most. As many of you are likely filing your taxes today or still recovering from the paperwork involved, take a break and check out our quiz of 10 of the most ridiculous things individuals and business owners have tried to claim as tax write offs. Do you think they were successful or did the IRS make them pay?Walter White II It seems one gentleman decided to take what he viewed on the big screen into his everyday activities, à la Breaking Bad. This decision proved to be…
  • How to Become Irreplaceable - 5 Questions Every CFO Should Expect from the CEO

    14 Apr 2015 | 5:00 am
    “So, what are your thoughts on where we should invest?” Questions like that, if unprepared for, can make a CFO’s face flush and heart rate rise. Yet inquiries like that are exactly where a CEO willexpect insight from the organization’s CFO.The most irreplaceable chief financial officers are ones that provide sound business insights and valuable strategic recommendations to the CEO, the Board, and executive team. When critical questions like these are asked, it’s imperative to be prepared and have a plan of action and the business drivers behind it.To help in your preparation…
  • Intacct Takes a Stand for Equality

    8 Apr 2015 | 7:33 am
    With the recent national discussion around discriminatory legislation being put forward in several states where Intacct conducts business, I felt it was important to share our viewpoint. One aspect of being a CEO that I appreciate is being able to occasionally use that platform to take a stance on important issues. Equality is an important social issue and I recognize the magnitude of my responsibility to do right by others – friends, business partners, my employees, and customers.With regard to doing the right thing for our employees – that is just built in to the culture at Intacct. It…
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    Chaotic Flow by Joel York

  • Avoiding Poor SaaS Customer Alignment

    Joel York
    14 Apr 2015 | 8:10 am
    Tweet Me!When I’m not completely absorbed with my agile marketing software startup, I do a bit of SaaS consulting on the side. SaaS colleagues come to me with a wide variety of problems from positioning to sales compensation to churn analysis, but lately I’ve noticed a common theme: poor SaaS customer alignment. SaaS businesses develop intimate, long term relationships with their customers that are enabled by the always-on connection between the SaaS customer and the SaaS business through the SaaS product. Like many long term relationships, it is founded on a recurring cycle of needs…
  • SaaS Inside Sales Benchmarks Survey | Take It!

    Joel York
    11 Nov 2014 | 7:25 am
    Tweet Me!As many of you may know, Trish Bertuzzi and the folks over at the Bridge Group publish a lot of great stuff on Inside Sales strategy and operations, including inside sales compensation benchmarks, lead development rep best practices, outbound selling strategies, and on an on. Their upcoming 2015 Inside Sales Metrics and Compensation report will feature expanded coverage and focus of SaaS inside sales benchmarks in an extra effort to service the SaaS community. But the numbers are only as good as the data, so I’m reaching out to all my SaaS sales colleagues to TAKE THE SURVEY!!
  • The Metrics-Driven SaaS Business | New Ebook!

    Joel York
    17 Jun 2014 | 10:45 am
    Tweet Me!The SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. However, there has always been an obvious gap between what happens on the top line and what happens on the ground. This is about to change! The SaaS industry is maturing beyond simple, historical SaaS financial measures toward sophisticated operational measures in the form of new SaaS customer success metrics and predictive analytics. We are witnessing the emergence of The Metrics-driven SaaS Business. This new Ebook is a compilation…
  • The SaaS Metrics Maturity Model

    Joel York
    13 May 2014 | 6:00 am
    Tweet Me!Becoming a Metrics-driven SaaS Business is no easy task. It takes time, commitment and plenty of customers. However, the financial rewards of moving beyond standard SaaS financial metrics to SaaS customer success metrics and ultimately to sophisticated predictive analytics are significant. Each step toward SaaS metrics greatness builds upon the last. The stages of development can be classified into a natural progression of increasing SaaS business understanding from financial stability to operational measurability to revenue predictability outlined at the very beginning of this…
  • Driving SaaS Customer Acquisition w/Success Metrics

    Joel York
    6 May 2014 | 7:00 am
    Tweet Me!As a SaaS business matures, the importance and value of SaaS metrics increase. Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. After building a solid customer base, churn becomes a priority. These fundamental SaaS metrics are all apparent in the standard SaaS profit equation below. SaaS profit =current customers x ( avg recurring revenue – avg recurring cost )– new customers x avg acquisition cost However, it quickly becomes apparent that fighting churn requires a SaaS metrics toolkit…
 
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    SaaS Growth Strategies

  • The Success Gap: A HUGE Opportunity You Haven’t Considered

    Lincoln Murphy
    3 Apr 2015 | 5:49 pm
    There is often a gap between the functional completion of your product and the customer’s Desired Outcome. I call this the Success Gap. And this Success Gap that stands between what your product does and your customer’s Desired Outcome is a huge risk for you. It’s also a huge opportunity if you bridge the gap for your customers. This Success Gap also has another meaning… it’s the gap between what you think represents the customers’ successful use of your product and what they think equates to success. As you’ll see, if you mark a customer as being…
  • Your SaaS Metrics Are Wrong if You Include These Customers

    Lincoln Murphy
    20 Mar 2015 | 12:23 am
    A user is someone that uses your SaaS product, right? Or is it someone that signed-up? Or someone that’s active? Or someone that logged-in a few times? Hmm. Okay, so maybe defining a user is hard, but defining a customer is easy, right? A customer is someone that pays you for your product or service. Even if they’re still within the legal timeframe for a refund? Or a contractual “cooling off” period? Or if they’re within the 90-day “stick period” (if they make it past 90-days they’ll stick around for a long time)? Or… Wow, so even defining…
  • Active Users are a Vanity Metric

    Lincoln Murphy
    19 Mar 2015 | 11:45 pm
    Active customers churn. And when they do we’re shocked and confused. How can this happen? Your customer was very active, logging-in several times in the last month. I think it’s fair to say that if Active customers churn, then “active” – as a customer “state” – clearly doesn’t equate to success. So if it doesn’t mean your customer is successful, what exactly does “active” mean? Let’s explore this a bit further… The State of Your Customer is NEVER Binary In my experience, “Active” is usually a…
  • CAC Strategy is the Key to Scaling your SaaS Company

    Lincoln Murphy
    26 Feb 2015 | 12:49 am
    Starting a SaaS company and scaling a SaaS company are two very different things. The same is true for “scaling” a SaaS company in the very early days vs. scaling a SaaS company through the growth phase. And since every company is different and experiences those “phases” at different times in different ways, you have to be careful with blanket statements about what works and what doesn’t. Everything is situational, which is why when you read a post where the author says Customer Acquisition Costs (CAC) doesn’t matter, you need to understand the big picture.
  • Let Your Customers Write Your Marketing Copy

    Lincoln Murphy
    24 Feb 2015 | 6:00 pm
    I spend a lot of time talking to SaaS companies about how they should identify their Ideal Customers, understand how they operate, know what their Desired Outcome is, listen to what they say, etc. etc. Whether it’s a focus on acquiring new customers, working to engage prospects already in the pipeline or customers you’ve just acquired… or nurturing and growing your long-time customers, knowing how they operate and the words they use in those operations is critical. Well, a friend of mine took this idea of “listening to what your customers say” to the extreme…
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    The NetDocs Blog

  • ABA Techshow 2015

    20 Apr 2015 | 6:58 am
    The NetDocuments team is in Chicago this week to participate in the 2015 ABA Techshow and is excited to report what the new trends, topics, and overall buzz are this year surrounding legal tech. The sessions focused heavily on cloud security, data protection, virtual practice, and ethical obligations surrounding new and developing technology. The one constant about legal technology is that it evolves year-over-year, which only validates the obligations that firms have to stay current on what clients are expecting in their representations. What we heard from session presenters, and our friends…
  • NetDocuments Launches Apps Marketplace for Third-Party Integrations with NetDocuments Cloud-Based Document and Email Management Platform

    15 Apr 2015 | 5:30 am
    Salt Lake City, UT - NetDocuments has just released its marketplace highlighting third-party software and plug-ins that integrate with the leading cloud-based document and email management service. “The technology ecosystem within a firm comprises many components and applications, and it just makes sense to have them all in one place, accessible to our partners, customers, and development community,” Travis Reed, Technology Partnership Manager, stated. “And with the rapid increase in demand to build integrations with NetDocuments, we needed a scalable solution and location for our…
  • What's the Real Cost of Your Time?

    10 Apr 2015 | 10:45 am
    Oftentimes, we forget to value time as we do other goods and services. It is easy to put a cost on technology, but more difficult to monetize the cost that technology saves us in terms of time and productivity. On the same note, it is also difficult to determine how much money we have lost fumbling through inadequate or outdated technology to accomplish our tasks throughout the day.
  • 3 Key Considerations for a Mobile Device Strategy

    23 Mar 2015 | 11:45 am
    The explosion of Bring-Your-Own-Device (BYOD) in law firms is creating an environment where policies and procedures need to be adjusted in order to remain compliant and secure. Maintaining an information governance strategy is complicated enough, and throwing in mobile devices creates a new dynamic for content management. For that reason, it is important to consider 3 key aspects of mobile device management (MDM) in terms of how your organization considers audits, policies, and security:
  • Kraft Kennedy Joins NetDocuments’ Channel Partner Program as Law Firm Adoption of Cloud-Based Document and Email Management Continues to Rise

    12 Mar 2015 | 5:00 am
    Salt Lake City, UT - NetDocuments, the leader in cloud-based document and email management, today announced that Kraft Kennedy has joined their channel partner program to provide clients a premier product in modern, cloud-based document and email management. This new partnership reflects a mutual opportunity to complement Kraft Kennedy’s strategy for providing clients and the legal community with the most innovative solutions on the market.
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    GetApp Learning Center

  • Boost your brand by perfecting your benefits package

    Niamh Lynch
    22 Apr 2015 | 11:00 pm
    According to Businesss Insider, The US Bureau of Labor Statistics predicts that millennials will make up approximately 75% of the workforce by 2030. If you work in HR and you’re looking to the future – and why wouldn’t you? – it can’t have escaped you that millennials will make up the vast majority of your employees – three quarters of the whole workforce by 2030. Sounds futuristic, but depressingly, 2030 isn’t that far away! One of recruiters and HR professionals’ major weapons in the search for bright new talent is in your company’s benefits. As…
  • 6 reasons you should consider HR automation

    Niamh Lynch
    19 Apr 2015 | 11:00 pm
    “If your HR processes aren’t automated, you’re already behind.” Strong words from Charlie Judy, Chief HR Officer, Baker Tilly. But you know what? He’s 100% right. Automating your HR processes is one of the single most beneficial things you can do for your organization. It will bring your company benefits you hadn’t even considered, making the business leaner, smarter and more efficient. Still not convinced? Charlie doesn’t mince words. In fact, when I asked him about why he thought companies should automate their HR processes, he hit me back…
  • GetCast: Advice on brand building and marketing from Howler Brothers CMO

    Jimmy Flores
    26 Mar 2015 | 4:12 am
    Interview and advice from Howler Brothers CMO From working in a medical device startup, to starting an investment fund, Rick Wittenbraker is a man with a lot experience building companies. Rick is now the marketing director at Howler Brothers apparel company, and he’s our guest on this episode of GetCast. Starting out with startups [00:02:23] Rick started his career with a job in a private equity firm. He explains how from there, he decided to move back to Austin to connect with some friends and lead their medical device startup in areas of marketing and business development.
  • GetCast: Tips to build a winning WordPress web design business

    Jimmy Flores
    26 Mar 2015 | 4:06 am
    WordPress web design for small businesses Julian Kingman is a GetApp community member who left a review for ActiveCampaign and is now joining us on this episode of our podcast. Julian is a web designer and developer who uses WordPress to help small businesses reach their goals. How to get more clients Julian offers up these tip, based on his experience in getting more customers to his freelance studio, Design Man Can: Practice work ethics that will deliver results and get word of mouth referrals. Create profiles on TaskRabbit and Craigslist to get discovered by new clients. Network with…
  • [NEW RESEARCH – GetData] More than 86 percent of business managers want mobile access to their business software

    Sancar Sahin
    24 Mar 2015 | 3:29 am
    As part of GetApp’s independent research program, GetData, new research identifies that an overwhelming majority of business managers want their software to be accessible from a mobile device. Key research findings: Over 86% of managers of small and medium-sized businesses think that their business software should have a mobile app More than 40% of of this majority think that a business app is absolutely essential Only 13% don’t mind either way More details about the research: Answers to the question: “How important is it that your business software (CRM, Accountancy…
 
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    A Passion for Research

  • Five Ways Cloud Service Providers Are Making Manufacturers More Competitive

    Louis Columbus
    25 Apr 2015 | 11:24 pm
    Enterprises are only realizing 35% of the total potential value of their cloud deployments according to a recent Bain & Company study. Companies that moved development to IaaS and PaaS clouds from Amazon Web Services (AWS) reduced downtime by 72% and improved application availability by 3.9 hours per user per year. These and other key take-aways are from the recent Bain & Company study, Tapping Cloud’s Full Potential. The full report PDF is available for download here (free, no opt-in). The following graphic from the report illustrates the currently realized value of cloud…
  • The Top 100 Cloud-based Enterprise Software Startups Of 2015

    Louis Columbus
    4 Apr 2015 | 2:24 pm
    Investments in emerging enterprise software companies increased 53% from Q3 to Q4, 2014  according to MoneyTree Report, a collaborative research initiative between PricewaterhouseCoopers and the National Venture Capital Association.  A graphic from the latest available data shows how software investments were 39% of all investments in Q4, 2014. To determine which enterprise software startups have gained the greatest amount of funding since they were founded, Mattermark was used to rank order all enterprise start-ups.  Mattermark uses a combination of artificial intelligence and data…
  • 2015 Roundup Of Cloud Computing Forecasts And Market Estimates

    Louis Columbus
    15 Mar 2015 | 6:40 pm
    Global SaaS software revenues are forecasted to reach $106B in 2016, increasing 21% over projected 2015 spending levels.  A Goldman Sachs study published earlier this year projects that spending on cloud computing infrastructure and platforms will grow at a 30% CAGR from 2013 through 2018 compared with 5% growth for the overall enterprise IT. Centaur Partners and other firms mentioned in this roundup are seeing more enterprise-size deals for cloud computing infrastructure and applications. While each of these consultancies and research firms have varying forecasts for the next few years, all…
  • Where Big Data Jobs Will Be In 2015

    Louis Columbus
    25 Jan 2015 | 8:14 am
    Demand for Computer Systems Analysts with big data expertise increased 89.9% in the last twelve months and 85.40% for Computer and Information Research Scientists. Demand for Python programming expertise increased 96.9% in big-data related positions in the last twelve months. These and other key insights are from a recent analysis completed of big data hiring trends using WANTED Analytics, the leading provider of data analytics on the workplace.  For purposes of this analysis, the term “big data” is comprised of the four skill sets of data analysis, data acquisition, data mining and…
  • Ten Ways Big Data Is Revolutionizing Manufacturing

    Louis Columbus
    14 Dec 2014 | 6:13 pm
    McKinsey & Company recently published How Big Data Can Improve Manufacturing which provides insightful analysis of how big data and advanced analytics can streamline biopharmaceutical, chemical and discrete manufacturing. The article highlights how manufacturers in process-based industries are using advanced analytics to increase yields and reduce costs. Manufacturers have an abundance of operational and shop floor data that is being used for tracking today.  The McKinsey article shows through several examples how big data and advanced analytics applications and platforms can deliver…
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    Ticket Tailor Blog

  • Essential Technology For Your Event

    Sarah Bennett
    20 Apr 2015 | 4:39 am
    Planning an event isn’t easy. From ticketing to marketing, finances to logistics, putting on a successful event is challenging to even the most organised event planner. Why not ease the load by making the most of the technology that is out there? You don’t need to be a geek or spend a fortune to access the latest technology. There are hundreds of apps, services and gadgets to consider. We’ve done the hard work for you. Here are our suggestions for essential technology for your event. 1.Get your Social Media right. The key to using social media effectively is to first…
  • How To Sell Tickets Online To Your PTA Fundraiser

    Sarah Bennett
    2 Apr 2015 | 3:35 am
    For anyone involved in PTA fundraising, you’ll know that it can time-consuming and frustrating getting your tickets sold. Why not take away the stress and sell your tickets with Ticket Tailor? Here’s our 5-step guide on how to sell tickets online for your PTA fundraising events: 1. Register your event on Ticket Tailor Firstly, you’ll need to sign-up for a Ticket Tailor account. It’s completely free and allows you to check-out everything that Ticket Tailor has to offer before you commit to being a paid member. Sign-in to your account and you’ll be shown the…
  • How CoLab Theatre Sell Tickets Online

    Sarah Bennett
    27 Mar 2015 | 4:09 am
    At Ticket Tailor, we aim to provide the best online ticketing service that we can. We want to help our clients sell tickets online and make the experience as simple, yet effective for them as possible. With great features such as MailChimp integration, auto-hiding tickets and Facebook integration, we provide an online ticketing service that works for you. When it comes to telling you about the benefits of the services that we offer, who is better placed than our clients? Bertie Watkins of CoLab Theatre shared with us why they use TIcket Tailor to sell tickets online. Bertie Watkins…
  • How Edinburgh Yarn Festival Sell Tickets Online

    Sarah Bennett
    4 Mar 2015 | 2:03 am
    At Ticket Tailor, we aim to provide the best ticketing experience that we can. When it comes to telling you about the benefits of the service that we offer, who better to tell than our clients? The Edinburgh Yarn Festival is in its second year, this year it’s being held at Edinburgh Corn Exchange on the 14th and 15th March. Here’s what Mica, co-founder of the Edinburgh Yarn Festival has to say: Tell us about the Edinburgh Yarn Festival “This is the second Edinburgh Yarn Festival, hosted for the first time in 2015 in the Edinburgh Corn Exchange, to accommodate even more…
  • Inspiration For Event Organisers In March

    Sarah Bennett
    25 Feb 2015 | 4:14 am
    With March comes spring. The season of blooming flowers, regrowth and hopefully warmer weather. As an event organiser, why not choose March as the month when you try something new. Here are our handy hints on how you can get inspired this March. March’s birthstone, Aquamarine, symbolises courage. Why not take the bull by the horns, get out of your comfort zone and try something completely different: Embrace new technology. Whether it’s kick-starting your social media or making an interactive promotional video, think of ways you can integrate new technology into your event,…
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    Totango Blog

  • 3 questions every new VP of Customer Success should answer

    Amanda Saunders
    24 Apr 2015 | 7:40 am
    Part of the Customer Success Summit On-Demand Series Starting a new job anywhere can be a challenge, but starting a new job in an industry that is still being defined often has more questions than answers. For VPs of Customer Success the first 90 days in the role are critical for ensuring long term success, but it often feels like there is so much to do that you don’t know where to start. At Customer Success Summit Stephanie Schatz, SVP of Sales and Customer Success at Xamarin, took the time to outline three key questions that every new VP of Customer Success should tackle in the first 90…
  • Customer Success Reimagined

    Amanda Saunders
    23 Apr 2015 | 7:40 am
    When you’re in an industry that has completely taken off, sometimes you need to take a step back and say, “what were we trying to accomplish in the first place?” Customer Success as a whole has certainly skyrocketed across SaaS and subscription businesses. Five years ago if you said you worked in Customer Success people would have looked confused, fast forward only a couple years and now you can find VPs of Customer Success and Chief Customer Officers in the majority of SaaS organizations. As the market has grown and matured, what has consistently bubbled to the top is a…
  • The Art and Science of Customer Experience, Growth and Segmentation

    Amanda Saunders
    20 Apr 2015 | 8:00 am
    Part of the Customer Success Summit On-Demand Series One of the biggest challenges Customer Success organizations face as they grow is how to manage all their customers.  A growing customer base presents several challenges, especially if you have a wide range of customer size, scope and revenue. One common strategy is to divide that customer base into distinct segments, each with its own profile of needs, activities and metrics.  In his session at Customer Success Summit Joel Knight, Senior Director of Customer Experience at WP Engine talked through some best practices for a implementing…
  • Customer Success: Play to Win

    Amanda Saunders
    17 Apr 2015 | 8:13 am
    Part of the Customer Success Summit On-Demand Series Customer Success is taking off and has grown beyond being just a function within many organizations. For the last couple of years the industry has gone through several phases of understanding. First looking at why we need customer success, then to what is customer success and finally now to how do we go about implementing best in class customer success. In this new phase where we talk about how to implement best in class Customer Success, what we really must ask ourselves is what are we trying to accomplish? What is the end game that we…
  • Customer Success the Next Generation: What is the Final Frontier?

    Amanda Saunders
    14 Apr 2015 | 7:52 am
    Part of the Customer Success Summit On-Demand Series Over the past 5 years, Customer Success has become a recognized philosophy in almost all SaaS and subscription businesses today. Now that we’ve moved from infancy towards maturity, how will the industry continue to evolve? Will the customer success function grow or will it be absorbed into other parts of the organization? At the Customer Success Summit in San Francisco we gathered together four CEOs from different SaaS organizations to answer these questions and give us their thoughts on the future of this industry. While all of these…
 
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    Pierre Lechelle

  • Future of Analytics Software: Big Data & Machine Learning

    Pierre Lechelle
    30 Mar 2015 | 11:06 pm
    As Marketers, being data-driven has become part of the job. It’s part of the revolution that has been happening for the last few years. At the center of this process, Analytics measure conversions and attribute sales. To help them, Attribution Models tie together conversions and traffic sources by attributing credit to the latter. The consumer’s […] Cet article Future of Analytics Software: Big Data & Machine Learning est apparu en premier sur Pierre Lechelle.
  • 19 Techniques to Push Users Through Your Funnel

    Pierre Lechelle
    18 Mar 2015 | 10:38 am
    Marketing strategies often aim at acquiring more traffic. Marketers can be very good at attracting traffic but eventually fail to get qualified leads. Are visitors converting well? If not, pushing them through your funnel is critical for customer acquisition. Some businesses are just more successful than others at pushing visitors down the funnel. High conversion […] Cet article 19 Techniques to Push Users Through Your Funnel est apparu en premier sur Pierre Lechelle.
  • 8 Ways to Acquire Customers at a Lower Cost

    Pierre Lechelle
    23 Feb 2015 | 12:39 pm
    Acquiring customers is crucial for every business. Without customer, there is no possible business. I don’t know of any business that can operate without customer. Besides customer, the money you spend on acquiring them is equally important. The lower is your CAC, the better. If you spend more on customer acquisition than you can make […] Cet article 8 Ways to Acquire Customers at a Lower Cost est apparu en premier sur Pierre Lechelle.
  • How to Take Data-Driven Decisions for Startups & Marketers

    Pierre Lechelle
    26 Jan 2015 | 2:44 am
    Have you ever taken the wrong business decision? I guess you just answered yes. Never make this mistake again and include data in your decision-making process. Data is everywhere, and collecting it is becoming easier everyday. Startups & Marketers need to look at their metrics in order to take the right decision at the right […] Cet article How to Take Data-Driven Decisions for Startups & Marketers est apparu en premier sur Pierre Lechelle.
  • You probably have inaccurate Traffic Sources in your Analytics. Discover why.

    Pierre Lechelle
    29 Dec 2014 | 8:30 am
    A few days ago, my last article was featured on GrowthHackers.com. It generated valuable traffic and helped promote the article. Several days later, I logged into Google Analytics for a routine check. I couldn’t see any referral traffic from GH.com, although it was clear that the traffic came from there. Why didn’t Google Analytics track the referrals and […] Cet article You probably have inaccurate Traffic Sources in your Analytics. Discover why. est apparu en premier sur Pierre Lechelle.
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    Classic Informatics

  • Native App Development or Cross Platform? What should you choose?

    admin
    17 Apr 2015 | 7:27 am
    Much of our day-to-day living would not now be possible without the development of apps. From booking concert tickets and train travel, to changing the heat settings in your home, apps are used today to complete a wide range of everyday tasks. The complexity of apps today, therefore, means that they have to be designed, constructed and developed in a bulletproof way. There are many ways of doing this, but the rise of cross platform application development frameworks and improvements in native development techniques and customisation means that mobile landscape is now more complicated than…
  • ASP.NET vs PHP for Enterprise Applications

    admin
    17 Apr 2015 | 7:25 am
    PHP open source and ASP.NET have been major contributors to web development for many years now and continue to be used for their flexibility and other strengths in the programming arena. In our experience as knowledgeable website development agency, we are often asked by clients whether we feel they should move forward with an ASP.NET or a PHP based solution for their project. ASP.NET was designed as an enterprise wide solution platform In response to this question there are a few points that we like to make clear to clients who ask for our opinion.  But before we get started in our…
  • CMS Review – Drupal Vs. SharePoint

    admin
    17 Apr 2015 | 7:22 am
    Choosing the right content management system for your project depends on the amount of people working on your site, the size of your site and how frequently you will have to access it. There are, of course, many different options available, and in this blog post we are going to look at two different platforms to consider, Drupal and SharePoint. We will weigh up the advantages and disadvantages of each CMS, and look at ways you may be able to use them to get the best out of your website. What is a CMS? Firstly, we’ll get back to basics and answer a simple question – what exactly is a…
  • ASP.NET vs PHP for Enterprise Applications

    admin
    2 Mar 2015 | 10:21 pm
    PHP open source and ASP.NET have been major contributors to web development for many years now and continue to be used for their flexibility and other strengths in the programming arena. In our experience as knowledgeable website development agency, we are often asked by clients whether we feel they should move forward with an ASP.NET or a PHP based solution for their project. ASP.NET was designed as an enterprise wide solution platform In response to this question there are a few points that we like to make clear to clients who ask for our opinion.  But before we get started in our…
  • 10 Important Web Design Trends You Need to Know in 2015

    admin
    25 Feb 2015 | 3:59 am
    It is no secret that the online space is competitive and changes quickly. With customers in nearly three dozen different countries, nobody knows that better than our talented team of web designers. Whether your focus is on UX or UI, the end goal of designing any online platform is to attract more users, keep those users on your platform longer, and motivate them to take meaningful action. If you want to remain competitive, have a look at this list of 10 of the biggest web design trends you can expect to see in 2015. 1. Large Background Images Full-width background images and videos have…
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    Ovaflow

  • How to Grab Your Free Coffee

    Chay Douglas
    23 Apr 2015 | 9:04 am
    How to Grab Your Free CoffeeFollow these simple steps below.1. Install OvaFlow2. Configure OvaFlow to monitor at least 1 machine*3. Take a photo of you** and your screen (like the example below)4. Upload it to Twitter using #WhereIsMyCoffee and @OvaFlowData5. Receive your voucher*** and drink away! * OvaFlow is limited to monitor 10 machines while in Beta. ** You might be shy, so you don't need to be in it. *** European customers will receive an email asking for an address to send the voucher. Get Beta 1 2 FAQs CoffeeCoffee PromotionCan I get more than 1 coffee?We’d love to get you…
  • My Initial Attempts to Managing Unstructured Data – Part 2

    Chris Farmer
    7 Jan 2015 | 12:56 am
    Continuing from my previous post My Initial Attempts of Managing Unstructured Data – Part 1 Email Archiving (2004) To help with growth of email, we put in a little tool in by KVS, pulled out loads of email, centralised, de-duplicated and never looked back, great tool. Our first run took out over a 1 million objects and brought our information stores down to reasonable sizes. The backups worked in the time periods allowed and life was looking a little sweeter. Automatic Growth Monitoring (2006) So, back in part one, I was monitoring things manually, but I found something to watch our…
  • P1$$1N9 into the Data Wind…

    Spencer Dauphin
    27 Dec 2014 | 4:57 am
    ‘P1$$1N9 into the Data Wind…’ might as well make the headline nice and punchy and in total contrast to our stuffy counterparts in this field.  We like being a bit different!  I hope the profanity police will never discover my secret lair and take from me one of life’s simple pleasures. This post is all about if you make infrastructure data decisions WITHOUT data facts and metrics you will set yourself up for risk. When I say risk…I mean sprayback.  Nobody likes sprayback!   It can leave you unable to make accurate decisions leaving you with no strategy of the…
  • Top 5 things to look for in a Server and Storage Monitoring Application

    Spencer Dauphin
    10 Oct 2014 | 7:36 am
    Okay. So your storage investment doesn’t look like it’s going to go the full term without expansion. Your boss has tasked you to get a handle on the data to find out where and how it is being used. Questions are being asked as to whether you are being as efficient as possible with managing your capacity amongst your servers and storage. The following article outlines what to look at within a capacity planning application. 1. Easy to install and configure “How easy is it to install and configure?” If need some kind of doctorate to get this thing installed and configured and…
  • My Initial Attempts of Managing Unstructured Data – Part 1

    Chris Farmer
    28 Jun 2014 | 11:30 pm
    As a founder of OvaFlow, I thought I’d share a little bit of my history and the battle that unstructured data causes within IT Infrastructures. Let me just clarify what I mean by unstructured data. Unstructured data is files of any kind, stored on a file system and shared to users. Semi-Structured data could be your email system Structured could be databases During my time working for large multinationals, unstructured data was growing considerably faster than anything else. This isn’t anything different from any other business out there, with System Admins and IT Managers dealing…
 
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    The SaaS Marketing Agency » SaaS Marketing Blog

  • The 10 step guide to generating demand through email marketing

    Alex Cohen
    7 Apr 2015 | 1:00 am
    Despite many businesses hearing about us through email marketing, some still question its effectiveness: “Email marketing is dead!” “Email marketing is spam?” These are common things we hear when talking to businesses about generating leads through email marketing. Whatever your view, the simple truth is email marketing is able generate high quality leads for your SaaS business. What’s more, once the content is created, you can automate the email demand generation process. Here’s how to do it: Identify your target market/niche Try to be as specific as possible and segment through…
  • We don’t sell anymore

    Alex Cohen
    2 Apr 2015 | 1:00 am
    Once, we used to ‘sell’ by persuading, convincing or offering great deals. Now we offer advice and use our expertise to determine if there is a good fit between TSMA and the business to which we are talking. Our aim is to be a partner, a trusted advisor, a marketing expert to our clients, and that’s just what we do. If you want to be sold to, there are plenty of other agencies that do that. If you need to be talked into doing marketing, again there are plenty of sales people out there doing that. Our website outlines what we do in detail, the clients we do it for and the niche we…
  • The Difference Between SaaS Marketing and other Marketing

    Alex Cohen
    26 Feb 2015 | 8:57 am
    SaaS solutions challenge the most experienced marketing professionals. While many of the strategies used to market software-as-a-service mirror those used in other forms of online (and offline) marketing, elements such as value proposition, target audience expectations, customer service, and information delivery are markedly different. These unique considerations require a unique marketing strategy for SaaS solutions. SaaS marketers must adopt a more comprehensive approach, considering how their image, sales cycle, customer service, and customer retention all impact their overall marketing…
  • How can you write content about my industry when you don’t know my industry?

    Alex Cohen
    26 Feb 2015 | 6:18 am
    If we had a pound for every time we’d been asked that question…. Nobody knows your business better than those that work within it. So nobody is better suited for writing great content on its behalf, right? Not necessarily… Knowing a subject matter is one thing. Knowing how to relay that subject matter in a way that’s both informative and engaging to a target audience is another thing entirely. It requires a specific skillset that’s developed, honed and refined with years of practice. Enter the content marketers: a team of highly experienced copywriters that combine years of…
  • So what do all those SaaS acronyms mean?

    Alex Cohen
    23 Feb 2015 | 5:32 am
    In the world of SaaS marketing we’re often inundated with acronyms, heck, even the industry (SaaS) is an acronym. Listed below are some common SaaS acronyms, with definitions: LTV: Lifetime Value: The total (or average) amount a customer will spend over time on your product MRR: Monthly Recurring Revenue: The total monthly subscriber revenue your business has from all subscribers ARR: Monthly Recurring Revenue: The total annual subscriber revenue your business has from all subscribers CPA or CAC: Cost per acquisition or Customer Acquisition Cost: The average cost of getting one new…
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    Latest blog entries

  • Software Asset Management: How to State the Case for Obtaining a SAM Solution

    22 Apr 2015 | 2:02 am
    So you’re the “go to” guy or gal within IT, and IT service management (ITSM) has been your life for the last five years.  You can soak up ITIL and ISO 20000, and your team is well versed in the nuances of ITSM and how that has been moulded within IT to deliver great service to the rest of the business.  And then someone says to you “What about Software Asset Management (SAM)”? Read More
  • Meeting Business Needs: Doing the Right Things and Doing Things Right

    14 Apr 2015 | 1:55 am
    Good business-IT alignment (please note that I use this well-known and oft-used phrase reluctantly as IT is part of the business) relies on two things: doing the right thing and doing things right. Without both of these, what IT does will never live up to what business colleagues and stakeholders need and expect; where: Doing the right things” means executing IT initiatives that support business strategy. Doing things right” means executing these initiatives in a way that delivers the proposed value within the required timescale and cost constraints. Read More
  • Improving Categorizing Incidents

    7 Apr 2015 | 1:09 am
    Recently a customer asked me how many different categories they should have for managing incidents. They seemed to think that, like a magician, I could pull an “ideal” number of incident categories out of a hat, and that they could somehow compare themselves to this to see if they had the right number. I gave them the typical consultant’s answer of “it depends”, because there really isn’t any right answer to this question. If you only have 3 or 4 categories then you are almost certainly doing something wrong, but if you have more than 1,000 categories then you probably have it…
  • Workshop as a Blog: How to Mature a Service Management Process

    31 Mar 2015 | 12:44 am
    I recently attended itSMF Norway 15 Conference. What an incredible experience with some of the most dedicated people in IT service management! I had the privilege of being one of the Service Bazaar workshop leaders. My session was How to Mature a Basic Change Management Process. The format was groups of up to 8 attendees in each of three 90-minute workshops. Each group had industry leaders (including ITIL book authors) and beginner practitioners side-by-side. The sessions were lively to say the least, and everyone learned something. Me? I got a triple dose, and learned the most. This blog…
  • Human Communications Protocol

    26 Mar 2015 | 6:07 am
    How many times does the word ‘communications’ get mentioned as an issue in your organization (and we’re not referring to networks and routers)? The basic human function of communicating information accurately and appropriately between people seems to pop up regularly as the reason for failure, the stumbling block, the broken link in the supply chain, and generally as the barrier to success. Often the term ‘communications’ is used to cover a multitude of issues, from lack of information, to too much information, plus of course inappropriate information. Usually, however, this comes…
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